About Lexicon Branding
Lexicon Branding is the world's premier naming firm, having created names for some of the most iconic brands including BlackBerry, Dasani, Swiffer, OnStar, and Febreze. Based in Sausalito, California, Lexicon uses a proprietary methodology that combines linguistics, cognitive science, and brand strategy.
Best for
Companies launching new products or brands that need a distinctive, market-defining name
Frequently Asked Questions
What famous brand names has Lexicon created?
Lexicon has created some of the world's most recognized brand names including BlackBerry, Dasani, Swiffer, OnStar, Febreze, and AllStripes. Most of their work focuses on new-to-the-world products, services, and companies.
What makes Lexicon different from other naming companies?
Lexicon positions itself as more than a supplier that generates name lists. They invest their own thinking and capital behind the ideas they believe in, creating names that generate immediate value and make new ideas real.
Who does Lexicon work with?
Lexicon's clients include both Fortune 500 corporations and innovative startups. The firm is based in Sausalito, California, and focuses primarily on naming for new-to-the-world products and services.
Specialties
Brand Naming Verbal Identity Name Architecture Trademark Screening Linguistic Analysis
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