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Manual

A design and branding studio partnering with visionary clients.

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About Manual

Manual is an independent design and branding studio founded in 2011 by Tom Crabtree, formerly of Apple's in-house creative team. Based in San Francisco with a second studio in Amsterdam. Capabilities span brand identity, naming, copywriting, packaging, print, web, and branded environments. Clients include Google, Facebook, Airbnb, Instagram, Lightship, Visual Electric, and Fuji. Known for refined, Apple-influenced identity systems with strong editorial craft.

Best for

Tech, hardware, and lifestyle brands that want a refined, Apple-influenced identity system with craft at the center.

Specialties

Brand Identity Naming Art Direction Packaging Design Web Design Branded Environments Editorial Design

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