About Gretel
Gretel is an independent brand design studio founded in 2005 in Brooklyn, New York by Greg Hahn. The studio is known for motion-led identity systems and bold typographic work for Netflix, HBO, Oatly, MasterClass, Pinterest, Vimeo, and Instagram. Roughly 50-60 staff spanning design, strategy, motion, and production. Widely recognized for pushing motion as a core pillar of modern brand identity.
Best for
Streaming, entertainment, and media brands that need motion-native identity systems that live on screens.
Specialties
Motion Branding Brand Identity Entertainment Branding Streaming Brands Visual Systems Brand Strategy Typography
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