Jones Knowles Ritchie
Creative work that drives real-world impact for the world's most distinctive brands.
About Jones Knowles Ritchie
Jones Knowles Ritchie (JKR) is a global brand design agency founded in London in 1990 by Joe Jones, Andy Knowles, and Ian Ritchie. With studios in London, New York, and Shanghai and roughly 300-plus staff, JKR is known for distinctive brand identity and packaging for AB InBev (Budweiser, Stella Artois), Mars, Kraft Heinz, Burger King's 2021 global rebrand, Dunkin', and Immigo. Strong reputation for packaging-led identity systems that drive shelf impact.
Best for
Global CPG and beverage brands that need distinctive, shelf-ready identity systems that travel across markets.
Specialties
Packaging Design
Brand Identity
CPG Branding
Beverage Branding
Global Brand Systems
Distinctive Brand Assets
Food Branding
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