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Made Thought

Shaping visionary brands into icons of tomorrow.

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About Made Thought

Made Thought is a creative studio founded in 2000 in London by Paul Austin and Ben Parker, with a New York office added in 2021. Joined WPP in December 2021 but operates independently. Specializes in premium and luxury brand identity, print, and editorial work for clients including Stella McCartney, G.F Smith, Aesop, Nike, SpaceX, and the Tate. Known for craft-obsessed, materials-led identity systems for luxury and culture clients.

Best for

Luxury, fashion, and cultural brands that care about materials, typography, and craft-first identity systems.

Specialties

Luxury Branding Brand Identity Editorial Design Fashion Branding Typography Print Design Brand Systems

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