Ragged Edge

Bold brand identities for market disruptors

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About Ragged Edge

Ragged Edge is a brand identity agency that creates strategic brand positioning and visual identities for companies seeking to differentiate themselves in competitive markets. Since 2007, the London-based agency has served clients including fintech company Wise, stationery brand Papier, and clean energy firm Palmetto, helping drive measurable business outcomes through comprehensive rebranding initiatives. The agency focuses on developing brands that challenge industry conventions rather than following established market patterns.

Best for

Growth-stage and established companies seeking a brand agency that creates bold, distinctive identities with measurable business impact.

Frequently Asked Questions

What kind of companies does Ragged Edge work with?

Ragged Edge works with ambitious companies that want to differentiate through brand — from fintech leaders like Wise to consumer brands like Papier and clean energy companies like Palmetto.

What results has Ragged Edge delivered?

Measurable results include a 58% share price increase for Wise post-rebrand, 2,500 Target store listings for Papier after US expansion branding, and 92% improvement in key metrics for Palmetto.

Where is Ragged Edge based?

Ragged Edge has been operating since 2007 and is known as a London-based brand agency that works with international clients across fintech, consumer products, and technology sectors.