Carat (dentsu)

A global media agency creating a new way to grow

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About Carat (dentsu)

Carat is a global media agency within dentsu, operating in over 100 countries. Named the world's number one media network by RECMA, Carat works with brands including Mastercard, Philips, and GM. The firm focuses on designing for people using data, technology, and innovative media solutions.

Best for

Global brands seeking people-centric media planning and buying with worldwide reach

Frequently Asked Questions

How large is Carat's global network?

Carat operates in over 100 countries as part of the dentsu network and has been named the world's number one media network by RECMA, the independent media agency evaluation firm.

What is Carat's approach to media planning?

Carat describes themselves as experience designers rather than media planners. They focus on understanding people and building brand experiences that go beyond traditional advertising placements.

What major brands work with Carat?

Carat's client roster includes global brands such as Mastercard, Philips, and General Motors, among many others across diverse industries.