Entertainment Marketing

We work across the full entertainment spectrum including music artists (from emerging talent to global superstars), film and television projects, streaming content, podcasters, gaming personalities, comedians, and entertainment brands. Our experience spans major labels, independent artists, film studios, production companies, and entertainment technology platforms.

Three things set us apart: our deep industry relationships built over 25+ years, our integrated approach combining PR, digital marketing, and experiential activations, and our track record with both major and emerging talent. We've worked with icons like Madonna, Justin Timberlake, and Ricky Martin while also breaking new artists. We understand the entertainment business from all angles.

We work with talent at all career stages. While we've partnered with global superstars like Madonna and Justin Timberlake, we're equally passionate about developing emerging artists and helping them break through. Our scalable approach means we can create impactful campaigns for any budget.

AMW operates globally, with strong relationships in North America, Europe, Asia, and Latin America. We can localize campaigns for specific markets while maintaining a cohesive global strategy.

We track both quantitative metrics (media impressions, streaming numbers, social engagement, ticket sales) and qualitative outcomes (brand perception, industry positioning, cultural impact). Every campaign includes detailed reporting and ROI analysis.

Yes, our crisis communications team has extensive experience managing sensitive situations for public figures. We provide rapid response, media strategy, and reputation repair services when needed.

Campaign timelines vary based on objectives. Album releases typically require 3-6 months of planning, while event promotions may be 4-8 weeks. We also offer ongoing retainer relationships for artists who need continuous media and marketing support.

We believe in an omnichannel approach. Modern entertainment marketing requires seamless integration of social media, streaming platforms, traditional press, TV appearances, experiential activations, and influencer partnerships. We develop unified strategies that maximize impact across all touchpoints.