2026 Industry Guide

Best Fintech PR Agencies

Top-rated PR agencies specializing in fintech, banking, and financial services communications.

Last updated: February 2026

Fintech companies face unique PR challenges. They must build trust in an industry where credibility is paramount, explain complex products to mainstream audiences, navigate regulatory considerations, and compete for attention in a crowded, fast-moving market.

The best fintech PR agencies understand both finance and technology. They have relationships with business, tech, and financial media. They know how to position companies for regulatory scrutiny while driving consumer adoption and investor interest.

We've evaluated leading fintech PR agencies based on their industry expertise, media relationships, regulatory awareness, and track record with comparable clients. Here are the top fintech PR agencies for 2026.

What to Look For

Financial Expertise

Deep understanding of financial services and fintech

Media Relationships

Connections to business, tech, and financial publications

Regulatory Awareness

Understanding of compliance and regulatory considerations

Track Record

Demonstrated results for fintech clients

Trust Building

Ability to build credibility in trust-sensitive category

Top Providers Ranked

BackBay Communications

BackBay Communications brings deep financial services expertise to fintech, understanding the regulatory and trust requirements of financial communications.

Strengths

Deep finance expertise
Regulatory awareness
Investor relations

Best for: Investment and asset management

Gregory FCA

Gregory FCA specializes in fintech and wealth management PR, helping B2B financial technology companies build credibility with advisors and institutions.

Strengths

Wealth tech focus
B2B expertise
Thought leadership

Best for: Wealth management fintech

Firebrand

Firebrand drives visibility for consumer fintech brands, building awareness for challenger banks, payment apps, and personal finance tools.

Strengths

Consumer focus
Growth stage expertise
Media relationships

Best for: Consumer fintech apps

Caliber Corporate Advisers

Caliber Corporate Advisers handles strategic communications for major fintech and financial services companies, including crisis and issues management.

Strengths

Strategic communications
Crisis management
Executive positioning

Best for: Enterprise fintech

Clarity PR

Clarity PR combines tech PR expertise with fintech understanding, helping growth-stage companies expand visibility.

Strengths

Tech PR background
Global reach
Startup experience

Best for: Growth-stage fintech

InkHouse

InkHouse brings integrated communications to fintech, combining PR with content marketing and thought leadership programs.

Strengths

Integrated approach
Content marketing
Thought leadership

Best for: Integrated campaigns

Prosek Partners

Prosek Partners specializes in financial communications, bringing Wall Street expertise to fintech companies serving institutional markets.

Strengths

Wall Street expertise
M&A communications
Investor relations

Best for: Institutional fintech

Hot Paper Lantern

Hot Paper Lantern focuses on payments, blockchain, and emerging fintech, understanding the unique dynamics of these fast-moving sectors.

Strengths

Payments expertise
Crypto understanding
Emerging tech focus

Best for: Payments and blockchain

Red Flags to Avoid

Guaranteeing specific media placements (ethical PR cannot guarantee editorial coverage)
Unwillingness to provide references or case studies from current clients
Vague answers about who will actually work on your account
No clear process for media outreach, messaging, or reporting
Pricing that seems too good to be true for the promised scope
Pressure to sign long-term contracts without a trial period
Poor communication or slow responses during the sales process

Questions to Ask

Who will be my day-to-day account contact, and what is their experience level?
Can you share 2-3 case studies from clients in my industry?
How do you measure and report on PR success?
What is your media outreach process and typical response rates?
How do you handle crisis situations or negative coverage?
What is included in your retainer versus billed separately?
How do you stay current with media landscape changes?
What is your typical client retention rate and why?

Frequently Asked Questions

How much do fintech PR agencies charge?

Fintech PR agencies typically charge $10,000-$75,000 per month depending on scope and agency expertise. Specialized financial expertise often commands premium pricing compared to general tech PR.

What makes fintech PR different from tech PR?

Fintech PR requires understanding of financial regulations, trust-building imperatives, and financial media relationships. The stakes around accuracy and credibility are higher than general technology PR.

How do fintech PR agencies handle regulatory concerns?

Experienced fintech agencies understand what can and cannot be communicated. They work with legal/compliance teams and know how to discuss products without making problematic claims.

Should I use a fintech-specialist or general PR agency?

Specialist agencies offer relevant expertise and media relationships. General agencies may offer broader capabilities. For core fintech positioning, specialist expertise is usually worth the premium.

How long does it take to build fintech brand credibility?

Building trust in financial services takes time—expect 12-24 months of consistent visibility and thought leadership to establish strong brand credibility in the fintech space.

What metrics should I track for fintech PR?

Track media placements in target publications, share of voice vs. competitors, message pull-through, executive profile building, and downstream business metrics like website traffic and investor interest.

Can PR help with fundraising?

Strategic PR can support fundraising by building company visibility, establishing thought leadership, and creating a perception of momentum. Many fintech companies time PR pushes around fundraising.

How do fintech agencies handle crisis communications?

Fintech crises (security breaches, regulatory issues) require specialized handling. Experienced agencies have crisis protocols and understand the sensitivity of financial services issues.

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Disclosure: This guide is published by AMW. Rankings are based on our editorial assessment. AMW is featured in this guide as we believe we offer competitive services. We encourage readers to research multiple providers before making decisions.