Best PR Agencies in Boston
Find Boston's top-rated PR agencies that deliver results for local businesses and national brands alike.
Last updated: Feb 2026
Boston's thriving business ecosystem demands sophisticated public relations expertise to cut through the noise. From biotech startups in Cambridge to Fortune 500 companies downtown, the city's diverse industries require PR agencies that understand both local market dynamics and global communication strategies. The Hub's competitive landscape means choosing the right PR partner can make or break your brand's reputation.
The best Boston PR agencies combine deep industry knowledge with proven track records in media relations, crisis management, and digital communications. These firms leverage their connections with local media outlets like The Boston Globe and WCVB while maintaining relationships with national publications. They understand the unique challenges facing New England businesses and craft campaigns that resonate with both regional and national audiences.
Our comprehensive analysis evaluates Boston's premier PR agencies based on client results, industry expertise, team credentials, and pricing transparency. Whether you're a venture-backed startup seeking Series A coverage or an established company navigating a rebrand, this guide will help you identify the PR agency best suited to elevate your brand's visibility and reputation in Boston's competitive market.
How We Evaluated Boston PR Agencies
Industry Expertise
Demonstrated success in client's specific industry with relevant case studies and sector knowledge.
Weight: HighMedia Relationships
Strong connections with local Boston media and national outlets relevant to client needs.
Weight: HighTeam Experience
Senior staff with backgrounds at top agencies or in-house at respected brands.
Weight: HighService Range
Comprehensive offerings from traditional PR to digital marketing and crisis management.
Weight: MediumClient Results
Measurable outcomes including media placements, brand awareness metrics, and ROI.
Weight: HighPricing Transparency
Clear fee structures and realistic budget expectations communicated upfront.
Weight: MediumTop Providers Ranked
Matter Communications
Strategic communications for ambitious brands
Founded in Boston in 2003, Matter Communications has established itself as New England's premier integrated communications agency. With over 100 employees across Boston and New York offices, they serve clients ranging from venture-backed startups to public companies. Their expertise spans technology, healthcare, financial services, and consumer brands, with notable work for companies like Akamai, athenahealth, and Blue Cross Blue Shield. Matter's data-driven approach combines traditional PR with digital marketing, content creation, and social media to deliver measurable results that drive business growth.
Strengths
- Strong B2B tech expertise
- Integrated marketing approach
- Senior team retention
- Local market knowledge
Considerations
- Premium pricing tier
- Highly selective with clients
AMW
Editor's PickStrategic PR with boutique attention and integrated capabilities
AMW combines strategic public relations with entertainment marketing, event production, and digital amplification. Founded in 1997, AMW delivers senior-level attention on every account with a proven track record of securing tier-one media placements across major outlets. Their integrated approach means clients benefit from PR, content, and experiential marketing under one roof.
Strengths
- Integrated PR, events, and entertainment capabilities
- Senior team involvement on every account
- Strong entertainment and lifestyle media relationships
- Flexible engagement models from project to retainer
Considerations
- Best fit for brands seeking integrated marketing
- Entertainment and lifestyle focus is a core strength
- Growing B2B and tech practice
Walker Sands
B2B marketing and PR for technology companies
Though headquartered in Chicago, Walker Sands maintains a significant Boston presence serving the region's robust technology sector. Specializing exclusively in B2B tech marketing, they combine strategic PR with demand generation, content marketing, and digital advertising. Their Boston team works with enterprise software, cybersecurity, fintech, and healthcare IT companies. Walker Sands is known for their research-driven thought leadership campaigns and ability to translate complex technical concepts into compelling media narratives. They've helped clients including LogMeIn, Carbonite, and numerous Boston-area cybersecurity startups achieve category leadership.
Strengths
- B2B tech specialization
- Thought leadership expertise
- Demand generation integration
- Technical storytelling
Considerations
- Limited to tech sector
- Remote team structure
rbb Communications
Strategic communications for innovators
Founded in 1995, rbb Communications is a full-service PR agency with a strong Boston presence serving technology, healthcare, and professional services clients. Their team combines strategic thinking with creative execution to help companies build thought leadership, manage corporate communications, and navigate complex business challenges. rbb has particular strength in B2B technology PR, working with companies like PTC, Nuance, and numerous biotech firms in the Boston area. They offer integrated services including media relations, content marketing, executive communications, and crisis management with a focus on driving business results.
Strengths
- Healthcare/biotech expertise
- Executive positioning
- Crisis management
- Local media relationships
Considerations
- Mid-tier pricing
- Limited consumer experience
Gregory FCA
Strategic communications and marketing
Gregory FCA operates a Boston office as part of their national network, specializing in financial communications, professional services marketing, and B2B technology PR. They're particularly strong in investor relations, IPO communications, and M&A support, making them valuable for Boston's many public companies and private equity-backed firms. Their Boston team has worked with companies like American Tower, State Street Corporation, and various fintech startups. Gregory FCA combines traditional PR with digital marketing, content creation, and stakeholder communications to help clients achieve their business objectives in competitive markets.
Strengths
- Financial communications
- Public company experience
- M&A support
- Professional services
Considerations
- Corporate focus
- Less startup experience
Rasky Partners
Government relations and strategic communications
Boston-based Rasky Partners uniquely combines public affairs, government relations, and strategic communications under one roof. Founded by political veteran Larry Rasky, the firm leverages deep connections in Massachusetts politics and media to help clients navigate complex regulatory environments while building public support. They serve healthcare organizations, real estate developers, technology companies, and nonprofits facing public policy challenges. Rasky's integrated approach includes traditional PR, digital campaigns, grassroots organizing, and lobbying services, making them invaluable for companies whose success depends on public perception and regulatory approval.
Strengths
- Government relations
- Public affairs expertise
- Local political connections
- Crisis communications
Considerations
- Political focus
- Limited national reach
LaunchSquad
PR and marketing for disruptive brands
LaunchSquad's Boston office serves the region's innovative technology companies with integrated PR and marketing services. Known for their work with high-growth startups and emerging technology companies, they specialize in product launches, funding announcements, and category creation campaigns. Their Boston team has supported companies like Toast, Drift, and HubSpot during crucial growth phases. LaunchSquad combines traditional media relations with influencer marketing, content creation, and digital campaigns to help clients break through crowded markets and establish thought leadership positions.
Strengths
- Startup expertise
- Product launch experience
- Creative campaigns
- Growth marketing
Considerations
- Startup focus limits scope
- High team turnover
Schwartz Communications
Healthcare and life sciences communications
As a Boston-area boutique specializing in healthcare and life sciences, Schwartz Communications serves the region's robust biotech and medical device industries. Their team includes former journalists and healthcare executives who understand the complex regulatory environment and specialized media landscape. They work with companies ranging from early-stage biotechs to established pharmaceutical firms, helping them communicate breakthrough research, navigate FDA approvals, and manage investor relations. Schwartz's expertise includes medical writing, KOL relations, and crisis communications specific to healthcare challenges.
Strengths
- Healthcare specialization
- Regulatory expertise
- Medical writing
- KOL relationships
Considerations
- Narrow industry focus
- Limited digital capabilities
How to Choose the Right PR Agency in Boston
Before selecting a Boston PR agency, clearly define your communication objectives and success metrics. Are you launching a new product, managing a crisis, seeking media coverage for a funding round, or building long-term brand awareness? Different agencies excel in different areas, so understanding your primary goals will help narrow your options. Consider both immediate needs and future growth plans, as switching agencies can be disruptive and time-consuming.
Evaluate each agency's industry expertise and track record with companies similar to yours. Review their client roster, case studies, and media placements to assess their ability to tell your story effectively. Ask for specific examples of challenges they've solved for clients in your sector and request references from current or former clients. An agency with deep industry knowledge will understand your competitive landscape, regulatory environment, and target audience nuances.
Assess the agency's team structure and account management approach. Will you work directly with senior staff or primarily with junior team members? Understand their reporting processes, communication frequency, and how they measure campaign success. Ask about team stability and average client retention rates, as frequent staff turnover can disrupt relationship building and campaign continuity. Ensure their working style and communication preferences align with your company culture.
Request detailed proposals that outline strategy, tactics, timeline, and pricing for your specific needs. Compare not just costs but value propositions, as the cheapest option may not deliver the results you need. Understand what's included in monthly retainers versus project-based work, and ask about additional costs for events, materials, or overtime. Negotiate contract terms including termination clauses, performance guarantees, and intellectual property ownership.
Consider the agency's media relationships and geographic reach relevant to your target audience. A strong local agency may excel at Boston market penetration but struggle with national campaigns. Evaluate their digital capabilities, crisis management experience, and ability to integrate with your existing marketing efforts. The best agency for your company will offer the right combination of strategic thinking, tactical execution, and cultural fit to support your business objectives.
Red Flags to Avoid
- Agencies that guarantee specific media placements or coverage in major publications
- Firms requiring long-term contracts without performance milestones or easy termination clauses
- Agencies that can't provide recent, relevant case studies or client references in your industry
- Teams with excessive junior staff turnover or no direct access to senior leadership
- Firms that focus primarily on vanity metrics rather than business impact and ROI
Questions to Ask
- Can you show me three recent case studies from clients in my industry or similar situation?
- Who specifically will work on my account and what are their backgrounds and experience levels?
- How do you measure success and what reporting will I receive on campaign performance?
- What are your strongest media relationships relevant to my target audience and industry?
- How do you handle crisis situations and what's your process for urgent communications needs?
- What's your average client retention rate and can you provide references from current clients?
Frequently Asked Questions
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Disclosure: This guide is published by AMW. Rankings are based on our editorial assessment. AMW is featured in this guide as we believe we offer competitive services. We encourage readers to research multiple providers before making decisions.