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2026 Location Guide

Best PR Agencies in Miami

Expert-curated guide to top public relations firms in Miami for lifestyle brands, real estate, hospitality, Latin markets, and tech companies.

Miami has evolved from a regional market into a global business hub, attracting tech companies, financial services, luxury brands, and international corporations. The city's unique position as the gateway to Latin America creates distinct PR opportunities and requirements.

Miami's PR landscape reflects its cosmopolitan character—agencies specialize in lifestyle and luxury, real estate and hospitality, Latin American markets, and increasingly, technology and finance. Bilingual capabilities and multicultural expertise are essential differentiators.

This guide evaluates Miami PR agencies across key criteria including industry expertise, media relationships (both English and Spanish), cultural competency, and value proposition. Whether you're a luxury hospitality brand, real estate developer, or tech startup, you'll find suitable partners.

Our rankings consider client reviews, documented results, industry recognition, and direct experience. We update this list annually to reflect Miami's rapidly evolving agency scene.

What to Look For

Industry Expertise

Strength in Miami-relevant sectors like hospitality, real estate, luxury, and Latin American markets.

Weight: High

Media Relationships

Connections with local, national, and Spanish-language outlets including Miami Herald, Ocean Drive, and Univision.

Weight: High

Cultural Competency

Bilingual capabilities and deep understanding of Miami's multicultural business environment.

Weight: High

Campaign Results

Documented client outcomes with measurable impact on visibility and business goals in the Miami market.

Weight: High

Value Proposition

Results relative to investment, considering Miami's premium market positioning.

Weight: Medium

Latin America Expertise

Ability to bridge US and Latin American media landscapes for cross-border campaigns.

Weight: Medium

Top Providers Ranked

Finn Partners Miami

Major global agency with substantial Miami presence. Strong across travel, hospitality, real estate, and Latin American markets with bilingual capabilities.

Strengths

Global reach with strong Miami roots
Hospitality and travel expertise
Latin America connectivity
Integrated marketing capabilities

Considerations

Larger agency structure
Premium pricing tier
Best for substantial budgets

Best for: Hospitality brands, real estate developments, companies targeting Latin America

AMW

Strengths

Integrated PR, events, and entertainment
Senior team involvement
Lifestyle and hospitality expertise
Flexible engagement models

Considerations

Entertainment and lifestyle focus
Best for brands seeking integration
Growing real estate practice

Best for: Lifestyle brands, hospitality, entertainment, nightlife and restaurant clients

Brustman Carrino

Miami-founded firm with deep roots in real estate, architecture, and design. Known for luxury residential and commercial development PR.

Strengths

Real estate industry leadership
Architecture and design expertise
Strong luxury market positioning
Local media dominance

Considerations

Real estate sector focus
Miami/South Florida centric
Specialized niche

Best for: Real estate developers, architecture firms, interior design, luxury residential

BoardroomPR

Full-service Florida agency with strong Miami presence. Expertise in professional services, healthcare, legal, and B2B sectors.

Strengths

B2B and professional services focus
Strong legal and healthcare expertise
Crisis management capabilities
Florida-wide reach

Considerations

B2B orientation
Less lifestyle/consumer focus
Regional scope

Best for: Law firms, healthcare organizations, financial services, B2B companies

Kreps DeMaria

Miami-based firm specializing in real estate, hospitality, and lifestyle. Known for launch campaigns and brand positioning.

Strengths

Real estate launch expertise
Hospitality brand building
Strong visual storytelling
Event integration capabilities

Considerations

Real estate/hospitality focus
Miami-centric
Boutique scale

Best for: Hotel openings, residential launches, restaurant brands, lifestyle companies

TransMedia Group

Bilingual agency with strong Latin American media relationships. Specializes in reaching Hispanic markets in US and abroad.

Strengths

Latin American market expertise
Bilingual team and capabilities
Spanish-language media relationships
Cross-border campaign experience

Considerations

Hispanic market focus
Specific use cases
Regional media strength

Best for: Brands targeting Hispanic consumers, Latin America expansion, bilingual campaigns

The Gab Group

Women-owned boutique specializing in fashion, beauty, and lifestyle. Strong in influencer relations and social-first campaigns.

Strengths

Fashion and beauty expertise
Influencer marketing integration
Social media savvy
Boutique attention

Considerations

Fashion/beauty focus
Smaller scale
Consumer orientation

Best for: Fashion brands, beauty companies, lifestyle products, influencer-driven campaigns

Carma Connected

Digital-first agency combining PR with performance marketing. Strong in hospitality, entertainment, and emerging tech.

Strengths

Digital PR expertise
Performance marketing integration
Tech sector experience
Data-driven approach

Considerations

Digital focus
Newer agency
Growing team

Best for: Tech startups, digital-first brands, hospitality with performance focus

How to Choose the Right Provider

When selecting a Miami PR agency, first consider your target market. Are you reaching local consumers, national audiences, or Latin American markets? Miami's unique position requires agencies with specific geographic and cultural competencies.

Bilingual capabilities matter in Miami more than most markets. Even for English-focused campaigns, agencies with Spanish fluency better understand the multicultural landscape and can access broader media opportunities.

Industry expertise aligns closely with Miami's economic drivers. Real estate, hospitality, and lifestyle dominate, but tech and finance sectors are growing rapidly. Ensure your agency has relevant sector experience.

Request case studies and references from Miami-based clients in your sector. Ask about team composition, language capabilities, and how they measure success. The best partnerships leverage Miami's unique advantages.

Red Flags to Avoid

No bilingual team members
Limited Miami-specific case studies
Vague answers about Latin market capabilities
No clear measurement framework
Unfamiliarity with Miami media landscape
Junior teams for lifestyle/luxury accounts

Questions to Ask

What languages does your team speak fluently?
What Miami and South Florida media relationships do you have?
Can you share results from similar Miami clients?
How do you approach bilingual or multicultural campaigns?
What experience do you have in our specific industry?
How do you handle Latin American media outreach?

Frequently Asked Questions

How much do Miami PR agencies charge?

Miami PR agencies typically charge $8,000-35,000+ monthly depending on scope and agency tier. Boutique firms start around $8,000-15,000/month, mid-size agencies $15,000-25,000, and major agencies $25,000+.

What industries do Miami PR agencies specialize in?

Miami agencies excel in hospitality (hotels, restaurants), real estate (residential, commercial), lifestyle and luxury, Latin American markets, and increasingly tech/finance. The city's economic base shapes agency specializations.

Do I need a bilingual PR agency in Miami?

It depends on your audience. For reaching Hispanic consumers, Latin American markets, or Spanish-language media, bilingual capabilities are essential. Even for English campaigns, bilingual agencies better understand Miami's multicultural context.

Can Miami PR agencies handle Latin American media?

Yes—many Miami agencies specialize in Latin American outreach. The city's position as gateway to Latin America creates natural expertise. Look for agencies with documented Latin market experience and Spanish-language capabilities.

Are Miami PR agencies good for real estate?

Miami has some of the nation's strongest real estate PR expertise due to continuous development activity. Several agencies specialize exclusively in residential and commercial real estate, with strong developer relationships.

What Miami media outlets should PR cover?

Key outlets include Miami Herald, South Florida Business Journal, Ocean Drive, Modern Luxury Miami, local TV stations, and numerous Spanish-language outlets including Univision and Telemundo affiliates.

Should I hire a Miami agency if I'm not in Miami?

Consider a Miami agency if you're targeting South Florida consumers, seeking Latin American reach, or operating in Miami-strong sectors (hospitality, real estate). For pure national campaigns, larger market agencies may have advantages.

How is Miami PR different from other markets?

Miami PR requires multicultural understanding, often bilingual capabilities, and lifestyle/luxury positioning expertise. The market moves fast, prioritizes visual impact, and connects US with Latin America unlike any other city.

Do Miami agencies handle hospitality PR well?

Yes—Miami is arguably the strongest hospitality PR market in the US due to tourism importance and constant hotel/restaurant activity. Multiple agencies specialize in hospitality with deep media and influencer relationships.

What about tech PR in Miami?

Miami's tech scene has grown substantially. Several agencies now specialize in tech, fintech, and crypto PR. While not at Silicon Valley scale, Miami offers strong tech PR capabilities with lower costs.

Related Resources

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Disclosure: This guide is published by AMW. Rankings are based on our editorial assessment. AMW is featured in this guide as we believe we offer competitive services. We encourage readers to research multiple providers before making decisions.