Industry Guide

Best Real Estate PR Agencies (2026)

We evaluated the top public relations agencies specializing in real estate to help developers, brokerages, and property brands find the right PR partner.

Agencies Reviewed

$5,000-$25,000

Monthly Range

Luxury & Commercial

Top Specialties

2026

Updated

Real estate PR requires specialized expertise in property marketing, developer communications, and luxury brand positioning. The best real estate PR agencies understand market cycles, regulatory environments, and the unique media landscape covering residential and commercial property.

We assessed real estate PR agencies on their media relationships, industry track record, creative capabilities, and client results to identify the strongest options for 2026.

Whether you're launching a luxury condominium development, managing a commercial real estate portfolio, or building a brokerage brand, these agencies bring the specialized experience needed for effective real estate communications.

What to Look For

Real Estate Expertise

Depth of specialization in residential, commercial, and luxury real estate markets.

Weight: High

Media Relationships

Connections with real estate trade press, luxury lifestyle media, and business outlets.

Weight: High

Campaign Results

Measurable outcomes including media placements, brand visibility, and sales support.

Weight: High

Creative Capabilities

Quality of storytelling, content creation, and visual marketing for properties.

Weight: Medium

Crisis Experience

Ability to manage communications during market downturns or reputational challenges.

Weight: Medium

Top Providers Ranked

Relevance International

Global luxury real estate PR leaders

$10,000 - $30,000/mo

typical range

Relevance International is a leading luxury real estate PR agency with offices in New York and London. They specialize in premium property marketing, developer communications, and luxury brand positioning for high-end residential and resort developments worldwide.

Strengths

Global luxury real estate specialization
Developer marketing expertise
Premium lifestyle media connections
International reach

Considerations

Luxury focus may not suit mid-market
Premium pricing

Best for: Luxury developers and premium real estate brands seeking global PR

AMW

Strengths

Integrated PR, events, and entertainment capabilities
Senior team involvement on every account
Strong entertainment and lifestyle media relationships
Flexible engagement models

Considerations

Best fit for brands seeking integrated marketing
Entertainment and lifestyle focus is core strength

Best for: Consumer brands, entertainment companies, and lifestyle clients seeking an integrated agency partner

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Antenna Group

Lifestyle and real estate communications

$8,000 - $20,000/mo

typical range

Antenna Group brings a lifestyle-driven approach to real estate PR, connecting property brands with design, architecture, and luxury media. Their team secures coverage in publications like Architectural Digest, Wallpaper, and Dwell alongside traditional real estate trade press.

Strengths

Design and architecture media expertise
Lifestyle brand positioning
Luxury residential focus
Creative storytelling capabilities

Considerations

Design-focused vs. commercial real estate
Lifestyle orientation

Best for: Architecturally significant developments and design-focused real estate brands

Marino

NYC real estate and design PR powerhouse

$10,000 - $25,000/mo

typical range

Marino is a New York-based PR firm with deep expertise in real estate, design, and architecture communications. They represent some of the most prominent developers and architectural firms, securing coverage in business, real estate, and lifestyle media.

Strengths

NYC real estate market expertise
Architecture and design connections
Business media relationships
Developer communications experience

Considerations

NYC-centric focus
Premium pricing

Best for: New York-based developers and architecture firms seeking premium PR

BPCM

Luxury lifestyle and property PR

$10,000 - $25,000/mo

typical range

BPCM is a global lifestyle PR agency with a strong real estate and hospitality practice. They position luxury properties at the intersection of design, travel, and lifestyle, securing coverage in high-end consumer and trade publications.

Strengths

Luxury lifestyle positioning
Hospitality and real estate synergy
Global media relationships
Premium event production

Considerations

Luxury niche limits market scope
Full lifestyle agency breadth

Best for: Luxury hospitality and residential brands seeking lifestyle positioning

Pierson Grant

Southeast real estate communications

$5,000 - $15,000/mo

typical range

Pierson Grant is a South Florida-based agency specializing in real estate PR, community relations, and developer communications. They bring deep experience in Florida and Southeast markets, handling everything from condo launches to mixed-use development campaigns.

Strengths

South Florida real estate expertise
Community relations capabilities
Developer pre-sale campaigns
Local government relations

Considerations

Southeast regional focus
Florida market specialization

Best for: Developers and real estate brands in the Southeast United States

Bullfrog + Baum

Real estate and hospitality PR specialists

$7,000 - $18,000/mo

typical range

Bullfrog + Baum specializes in hospitality and real estate PR, helping hotels, residential developments, and mixed-use projects generate media coverage and build brand awareness. Their team combines industry expertise with creative media strategies.

Strengths

Combined hospitality and real estate focus
Creative media campaigns
Opening and launch expertise
Travel media relationships

Considerations

Hospitality emphasis within real estate
Boutique team capacity

Best for: Mixed-use developments and real estate projects with hospitality components

The PR Net

Real estate communications and content

$5,000 - $15,000/mo

typical range

The PR Net provides real estate communications, content creation, and media relations for developers, agents, and property brands. Their approach combines traditional PR with content marketing and social media to build comprehensive visibility.

Strengths

Integrated PR and content approach
Real estate content creation
Social media for properties
Agent and brokerage branding

Considerations

Broader real estate focus
Content-heavy approach

Best for: Real estate brands seeking integrated PR and content marketing

How to Choose the Right Provider

Real estate PR requires agencies that understand the unique rhythms of property marketing: pre-development announcements, construction milestones, pre-sale campaigns, grand openings, and ongoing community positioning. Look for agencies experienced in your specific stage.

Media relationships matter more in real estate PR than almost any other sector. The best agencies have direct relationships with reporters at publications like The Real Deal, Commercial Observer, Wall Street Journal real estate section, and luxury lifestyle outlets.

Consider whether you need residential, commercial, or mixed-use expertise. These are distinct markets with different media targets and messaging strategies. An agency that excels at luxury condo PR may not be the right fit for office or industrial real estate.

Evaluate the agency's digital capabilities alongside traditional PR. Modern real estate marketing requires strong visual content, social media, and digital advertising to complement earned media. The best agencies offer integrated approaches.

Budget for the full campaign lifecycle. Real estate PR is most effective when it spans the entire project timeline from announcement through stabilization. Short-term campaigns may generate initial coverage but miss the sustained visibility that drives sales.

Red Flags to Avoid

No real estate-specific case studies or portfolio
Unfamiliarity with real estate trade publications
No experience with your property type or market
Guaranteed press placements in specific outlets
No measurement framework for real estate PR outcomes

Questions to Ask

What real estate media relationships do you have?
Can you share case studies from similar property types?
How do you handle PR through different project phases?
What is your approach to integrating PR with sales and marketing?
How do you measure PR success for real estate clients?
What experience do you have with crisis communications in real estate?

Frequently Asked Questions

How much do real estate PR agencies charge?

Real estate PR retainers range from $5,000 to $30,000 per month depending on project scale and agency size. Luxury development campaigns typically cost $10,000-$25,000 monthly. Project-based campaigns for launches or openings range from $15,000 to $100,000+.

What do real estate PR agencies do?

Real estate PR agencies secure media coverage, manage developer communications, coordinate press events, create content, handle crisis communications, and position properties in target publications. They help build brand awareness that supports sales and leasing objectives.

When should a developer hire a PR agency?

Ideally, hire a PR agency 6-12 months before a project announcement or launch. This allows time to develop messaging, build media relationships, and plan a strategic rollout. Many developers bring PR on during the pre-development phase for maximum impact.

What publications do real estate PR agencies target?

Key targets include The Real Deal, Commercial Observer, Wall Street Journal (real estate section), Curbed, Architectural Digest, Dezeen, local business journals, and luxury lifestyle publications. The specific target list depends on property type and market.

Do real estate PR agencies handle social media?

Many real estate PR agencies offer social media management as part of integrated campaigns. This includes content creation, community management, and paid social advertising for properties. Visual platforms like Instagram are particularly important for real estate.

How long should a real estate PR campaign run?

Effective real estate PR campaigns typically run 12-24 months, spanning from project announcement through stabilization. Shorter campaigns of 3-6 months can work for specific milestones like grand openings but may miss sustained visibility opportunities.

Can PR help sell real estate?

Yes, strategic PR builds the brand awareness and credibility that support sales. Media coverage in respected publications validates a project, drives website traffic, and creates social proof. PR is most effective when integrated with sales and marketing strategies.

What makes real estate PR different from other PR?

Real estate PR requires understanding of property development cycles, regulatory environments, community relations, and real estate media. Campaigns follow project timelines rather than seasonal calendars, and messaging must balance marketing appeal with accuracy.

How do I measure real estate PR success?

Key metrics include media placements in target publications, estimated audience reach, website traffic from press coverage, social media engagement, inquiry volume from PR activities, and qualitative brand perception measures.

Should I use a national or local real estate PR agency?

Use a national agency for luxury or large-scale projects needing coverage in national publications. Use a local agency for community-focused developments where local media relationships matter most. Many projects benefit from a combination of both.

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Disclosure: This guide is published by AMW. Rankings are based on our editorial assessment. AMW is featured in this guide as we believe we offer competitive services. We encourage readers to research multiple providers before making decisions.