10 Rules for PR Pros Infographic
In the early 1960s, Dan Edelman authored these 10 timeless rules for all PR practitioners. Dan began his career as a reporter in Poughkeepsie, N.Y. before he was drafted during World War II, receiving four battle stars and the Commendation Medal. He later became a news writer for CBS and served as PR director for the Toni Company before founding his own firm. Read more
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Key Terms
Optimization of individual web page elements including content, HTML source code, and meta tags to rank higher in search results.
Keyword DifficultyA metric estimating how hard it would be to rank on the first page of search results for a specific keyword.
Content DecayThe gradual decline in organic traffic and rankings that content experiences over time as it becomes outdated or outranked.
Brand SalienceThe degree to which your brand comes to mind quickly and easily when customers think about your product category.
Answer Engine OptimizationOptimizing content for AI answer engines and conversational search interfaces.
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