154 posts found
Too many companies end up running dry, boring social media accounts. It’s easy to see why so many people find it hard to create a good social media presence; social media is social, and to be social y
Threading the fine line between being inactive and spamming If you’ve ever run a social media page you know this problem. You don’t want to post too much about your product because you don’t want to
There’s a great saying which goes “Build a better mousetrap and the world will beat a path to your door”. Sadly, anyone who has made a great product will be able to tell you that the saying is not tru
We are living in the age of social media. We have never really had the technology to allow this much social interaction on a network before and the new technology has been fully embraced by society. I
Brand Awareness is crucial for any business to succeed. We specialize in building brand awareness and publicity so we know what your brand needs to leapfrog the competition. While brand awareness is c
For a PR Agency, it is important to keep an eye on all the happenings when it comes to media. While we keep a close watch on a lot of publications, we know which ones are the most influential. If you
Here is what you need to realize: By the time you see something being covered by big publications, it has already been covered by hundreds of blogs. People want to create enough buzz that they reach t
Music is one of the industries in which PR has an enormous effect on performance. We all know about great artists in the music industry who aren't as notable as they should be. Getting the right mome
Swedish born and Los Angeles based singer/producer and writer Linda Lind launches her new single and music video “All Night Long” marking the the first release out of a series of new music in the work
As of late, there have been many events that will inspire your staff, drive new ideas, and ultimately have you figuring out ways to run your business more efficiently. When asked what business owners
Elline's debut single "Smoke + Mirrors" serves as the first song to be lifted from her forthcoming debut EP Stained Glass. Through the effortless sounds of her distinct vocals, emerging LA-based si
Our very own Keetria sits down with Benchmark to discuss PR and Marketing. Keetria is managing director of A&M Entertainment and has worked with a lot of celebrities and artists over the years. She di
