Markup Calculator
Turn cost and markup into a selling price instantly — and see the equivalent profit margin. Know exactly what to charge.
Selling Price
$150.00
Profit per unit
$50.00
Profit margin
33.3%
Markup is profit as a % of cost; margin is profit as a % of price. A 50% markup equals a 33.3% margin.
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How to Use This Calculator
Enter the cost of your item or service.
Enter the markup percentage you want to apply.
We calculate the selling price and profit per unit.
See the equivalent profit margin so you can compare.
Frequently Asked Questions
What is the difference between markup and margin?
Markup is profit as a percentage of cost; margin is profit as a percentage of the selling price. A 50% markup equals a 33% margin — they’re never the same number.
How do you calculate markup?
Selling price = cost × (1 + markup %). For example, a $100 item with a 50% markup sells for $150, a $50 profit per unit.
What is a good markup percentage?
It varies by industry — retail often runs 50–100%, services can be higher, commodities lower. Price to your value and market, not a single rule.
Why does margin matter more than markup?
Margin tells you what share of each sale you actually keep. Two businesses with the same markup can have very different margins depending on how they quote it.
How do I convert markup to margin?
Margin = markup ÷ (1 + markup). A 25% markup is a 20% margin; a 100% markup is a 50% margin. This calculator shows both automatically.
Why Use This Calculator
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Get selling price from cost and markup %
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See profit per unit and the equivalent margin
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Understand the difference between markup and margin
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Price products and services with confidence
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Growth Lead, Fintech Startup