FabFitFun

FabFitFun, the #1 full-size subscription box service, focuses on inspiring happiness through discovery. Catering to hundreds of thousands of women in the US and Canada, the brand aims to help its members uncover brands and products that contribute to a life well-lived. AMW was approached to support FabFitFun's marketing and events by providing consulting services and securing top-notch celebrity talent.

The Challenge

The primary challenge was to negotiate and secure high-profile talent for an exclusive marketing event, working with corporate event coordinators under a tight deadline.

AMW leveraged its industry connections and expertise to quickly identify and secure an appropriate celebrity talent for the exclusive marketing event. Our team collaborated closely with FabFitFun's event coordinators, ensuring seamless planning and execution.

1. High-Profile Celebrity Talent: AMW's ability to secure renowned talent contributed to the event's allure and generated significant interest.
2. Effective Collaboration: Our team's seamless coordination with FabFitFun's event coordinators ensured that the event was executed smoothly and professionally.
3. Engaging Content: The marketing event's success was amplified by FabFitFun's compelling editorial content, videos, and social posts, which entertained millions of women worldwide.
4. Positive Brand Impact: The successful event bolstered FabFitFun's reputation as a leading subscription box service and further solidified its position in the market.

FabFitFun's exclusive marketing event at the SLS Hotel in Los Angeles was a resounding success, with the following highlights:

AMW's expertise in securing high-profile celebrity talent and coordinating with FabFitFun's event coordinators led to the successful completion of their exclusive marketing event at the SLS Hotel in Los Angeles. This collaboration highlights AMW's ability to deliver exceptional results, even under tight deadlines, and showcases our commitment to supporting our clients' marketing and event needs.