Our Touring Services
We customize our services to fit our client’s specific needs – from complete turnkey show productions including on-site coordination and supervision to augmenting your resources. Save valuable time and money and hire qualified professionals to assist with your next project. We have the knowledge and experience in all phases necessary to minimize costs and ensure successful results.
How We Can Help
AMW can take on a full tour management role or offer specialized support alongside your established provider. We have experience in overseeing everything from branded promotional tours to theatrical stage productions, stage design, professional crew, logistics and transportation, security detail, accommodation, insurance, trucking and professional equipment lease that includes: staging, risers, props, lighting, electric distribution, backline, PA, special effects, video projection etc. Over many years we have developed a database of touring professionals that are standing by for various engagements. Help us make your upcoming tour successful by contacting us today. We are looking forward to discuss your upcoming project in further detail.
Touring Services
- Tour Directors
- Creative Directors
- Conceptual Design
- Travel Coordination
- Document Management
- Tour Personnel
- Local Support
- Production Directors
- Musical Directors
- Staging & Design
- Special Effects & Lighting
- FOH & Monitor Engineers
What Tour Management Companies Do
A tour management company plans and executes live tours for artists, brands, and creative productions. The role spans pre-tour planning, on-tour execution, and post-tour reconciliation — every detail that lets the artist focus on performing while the business of touring runs reliably in the background.
Pre-tour planning includes:
- Routing and date scheduling across markets
- Venue booking coordination with promoters and agents
- Travel, accommodation, and ground transportation logistics
- Crew hiring, contracts, and per-diem management
- Equipment trucking, freight, and customs (international tours)
- Insurance, work permits, and visa coordination
- Budget construction, deposit collection, and settlement reconciliation
On tour, the company runs daily operations:
Day-of-show coordination with venue staff, lighting and sound checks, hospitality and dressing rooms, security clearances, ground transport timing, and end-of-night settlements with the promoter. The tour manager travels with the production; the company's back-office team handles vendor escalations, schedule changes, and contract issues that come up mid-route.
When to Hire a Tour Management Company
Most artists move from a freelance tour manager to a full tour management company at one of these inflection points:
- Tour exceeds 5–10 dates or covers more than one region
- Tour crosses national borders (visas, customs, foreign tax)
- Crew exceeds 4–5 people (ratings shift to enterprise insurance and complex per-diems)
- Tour includes branded sponsorships, theatrical staging, or co-headliner coordination
- Production budget exceeds $50K per show
Below those thresholds, a single freelance tour manager is usually sufficient. Above them, the back-office layer (legal, accounting, vendor relationships, crew sourcing) becomes essential — and that's what a tour management company provides.
Engagement Models
Tour management firms typically work on one of three engagement structures:
1. Percentage of gross — 10–15% of tour gross revenue. Common for established artists where the firm shares upside on tour success. Aligns incentives but can mean significant cost on high-grossing tours.
2. Flat retainer per leg — $5,000–$25,000 per month per tour leg. Common for emerging artists, branded tours, and theatrical productions. Predictable cost regardless of tour-night revenue.
3. Per-show flat fee — $1,500–$10,000 per show, depending on production complexity. Useful for one-off festival runs or short residencies.
AMW scopes engagements per artist and per tour. Send us your tour outline (markets, dates, production scale, sponsorship status) and we'll return a tailored quote within 48 hours.
Frequently Asked Questions
What does a tour management company do?
A tour management company plans and executes live tours for artists and brands. That includes routing, venue booking coordination, travel and accommodation, ground transportation, crew hiring, equipment logistics, security, insurance, settlements, and on-site coordination. Some firms run full tours end-to-end; others augment an artist's existing team for specific tour legs.
How much does it cost to hire a tour management company?
Tour management fees typically run 10–15% of the tour's gross revenue, or a flat retainer of $5,000–$25,000 per month per tour leg depending on scope. Full turnkey tour production costs (excluding talent fees) range from $20,000 per show for club-level runs to $500,000+ per show for arena tours.
What's the difference between a tour manager and a tour management company?
A tour manager is one person traveling with the tour day-to-day. A tour management company provides the tour manager plus the back-office layer — accounting, contracts, logistics planning, vendor relationships, and crew sourcing. For multi-leg or international tours, a company is usually required.
When should an artist hire a tour management company?
Once a tour exceeds 5–10 dates, crosses borders, involves a band or crew larger than 4 people, or includes branded sponsorship logistics, professional tour management becomes essential. Below that, a single freelance tour manager is usually sufficient.
What kinds of tours does AMW manage?
AMW supports concert tours, branded promotional tours, theatrical productions, festival routings, and corporate event tours. Engagements range from full turnkey production (including staging, lighting, sound, transport, and crew) to specialized support roles alongside an artist's existing team.
Let's elevate your next touring project
Schedule a free consultation today and explore how we can assist