NBA Players Laid Down with Gambling and the Mafia. Now the Crisis Has Arrived
Explore how recent scandals involving NBA players, mafia-linked gambling, and illegal operations challenge the trust and transparency of sports betting.
39 min read
Valencia Jackson
Content Strategist
Valencia Jackson is a Communications Director at AMW, where she develops creative strategy and brand positioning for clients ranging from emerging brands to Fortune 500 companies.
After the Heist: How the Louvre Turned Crisis Into a Masterclass in Transparency and Trust
Discover how the Louvre Museum managed a high-stakes art heist involving nine priceless royal jewels.
28 min read
Brewing History: How Netflix’s House of Guinness Elevates Heritage Brands
When Netflix unveiled House of Guinness in 2025, it wasn't simply launching another period drama. The streaming giant was turning one of the world's most recognizable brewing brands into a sprawling f
42 min read
Kim Kardashian’s SKIMS and Nike Forge Billion-Dollar Deal to Redefine Activewear
Explore how the billion-dollar SKIMS-Nike partnership is transforming activewear by merging comfort, performance, and style. With innovative designs, strategic marketing, and global outreach,...
35 min read
NYC, Milan & Paris Fashion Weeks September–October 2025: Top Designers, Models & Runway Trends
Dive into the excitement of September and October 2025 fashion weeks in NYC, Milan, and Paris, where top designers reveal bold Spring/Summer 2026 collections. With sustainability, inclusivity,...
37 min read
Saddle Up: Why the Cowboy Aesthetic Is Winning in Fashion and Marketing
Discover how cowboy culture inspires modern branding by evoking authenticity, grit, and resilience. This article explores its influence on industries from fashion to luxury, demonstrating how...
50 min read
Starbucks Brings Back the Classic Coffeehouse Feel with Cozy Store Makeovers
Starbucks is rekindling its classic coffeehouse vibe by redesigning stores to focus on community, comfort, and craftsmanship. With cozy seating, artisan coffee bars, warm lighting, and local...
24 min read
Vatican Drone Show Illuminates St. Peter’s Square: Pharrell & Bocelli's 'Grace for the World' Concert Ends With Groundbreaking Moment In Blending Sacred Tradition With Modern technology.
Experience the awe-inspiring Vatican drone show at St. Peter's Square, where 3,000 drones illuminated the night sky with religious imagery, synchronized to a breathtaking performance by music...
16 min read
The High-Stakes of Speaking Out: What the 2025 Emmys Teach Brands About Political Messaging
Discover how the 2025 Emmy Awards showcase actionable strategies for brands to navigate political messaging effectively. From authentic advocacy by celebrities to subtle symbolic gestures, the...
19 min read
Porsche Unveils Most Powerful 911 Turbo S and 2026 Macan Electric: Innovation, Branding, and Motorsport Marketing in Focus
Porsche reveals the 2026 911 Turbo S Hybrid, blending iconic performance with electric innovation, and the all-electric Macan SUV, showcasing its commitment to sustainability and luxury. With...
16 min read
How Bad Bunny’s ‘La Casita’ Residency Boosted Puerto Rico’s Economy and Tourism
Discover how Bad Bunny's "La Casita" residency transformed Puerto Rico's economy, generating $200M in impact through boosted tourism, real estate, and cultural entrepreneurship. Learn how his...
28 min read
Cracker Barrel’s Branding U-Turn: From Modern Makeover to Back-to-Roots Revival
Cracker Barrel's bold move to modernize backfired, alienating core customers longing for its classic charm. This article explores the brand's $100M pivot back to its roots, restoring Southern...
31 min read