Emory University Healthcare & Academic System
Client: Emory University
Elevating visibility for one of the nation's leading academic healthcare ecosystems across medical, biological sciences, and public health.
Overview
Our team supported one of the nation's leading academic healthcare ecosystems, working across Emory University Hospital, the School of Medicine, and the Rollins School of Public Health. The engagement focused on elevating institutional visibility, amplifying groundbreaking research, and positioning key voices within the medical and scientific community.
This work required a highly strategic and nuanced approach to communications, balancing scientific credibility with compelling storytelling to reach both specialized and mainstream audiences.
Objectives
- Secure high-quality, independent media coverage across top-tier healthcare, biotech, and global publications
- Position physicians, researchers, and faculty as thought leaders in their respective fields
- Translate complex medical and biological research into compelling, editorial-style narratives
- Increase visibility for institutional initiatives, research breakthroughs, and public health insights
Our Approach
To align with the standards of top-tier media and editorial outlets, the approach prioritized depth, credibility, and relevance over volume.
Editorial-First Media Positioning
A targeted media strategy was developed to focus on long-form, feature-style coverage rather than syndicated or announcement-based placements. This included identifying timely and newsworthy research developments, crafting compelling story angles grounded in real-world impact, and positioning faculty and medical experts as trusted sources for commentary and insight.
Top-Tier Media Outreach
Outreach efforts focused on high-authority publications within biotech, healthcare, and global media landscapes, including outlets comparable to STAT News and Endpoints News. This ensured alignment with the type of in-depth, independent coverage that resonates with both industry professionals and broader audiences.
Thought Leadership & Feature Development
A strong emphasis was placed on securing feature-style placements that provided in-depth exploration of research and innovation, expert commentary on emerging healthcare trends, and narrative-driven storytelling highlighting real-world applications and outcomes.
Execution
- Developed tailored media pitches translating complex scientific research into accessible, engaging narratives
- Conducted targeted outreach to journalists covering biotech, healthcare innovation, and public health
- Positioned key faculty members and researchers for interviews, expert commentary, and feature stories
- Coordinated closely with internal stakeholders to ensure accuracy, compliance, and alignment with institutional priorities
Results
High-Quality Independent Media Coverage
Secured feature-style placements across respected healthcare and science-focused publications, reaching both industry professionals and broader audiences.
Research & Innovation Visibility
Achieved in-depth coverage highlighting research breakthroughs, medical innovation, and public health leadership across Emory's institutions.
Elevated National & Industry Visibility
Increased the national profile and industry visibility of Emory's medical and academic institutions among key audiences and stakeholders.
Expert Voice Positioning
Strengthened positioning of faculty and researchers as credible, in-demand expert voices for media commentary and feature stories.
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