Music Website Exposure campaigns deliver guaranteed visibility for your music across AMW's premium digital network, which includes major outlets like Spin, Variety, Rolling Stone, NPR, and hundreds more.
This page explains how the campaign works, what type of exposure you receive, and answers common questions about ad placements.
What is Music Website Exposure?
Music Website Exposure is a digital advertising campaign that places your music in front of engaged audiences on major music websites and publications. Your artist name, cover art, and Smart Link appear as advertisements across our network of premium outlets.
This is NOT an editorial article or music review. Instead, it's a paid advertising placement designed to drive awareness and traffic to your music on streaming platforms.
How the Campaign Works
When you purchase a Music Website Exposure campaign, here's what happens:
1. Campaign Setup: You provide your artist name, album/single artwork, and Smart Link (Spotify, Apple Music, etc.)
2. Ad Creation: Our team creates ad units featuring your cover art, artist name, and Smart Link
3. Network Distribution: Ads are distributed across our network of 500+ music websites and publications
4. Guaranteed Impressions: Your campaign delivers the promised number of impressions (25K, 51K, or 130K depending on tier)
5. Campaign Reporting: You receive a performance report showing total impressions and engagement metrics
What You Get with Your Campaign
Each Music Website Exposure campaign includes:
- Guaranteed impressions across major music outlets
- ad placements that blend with editorial content
- Trackable Smart Link to drive streams and followers
- Campaign performance reporting
- Exposure on sites like Spin, Variety, Rolling Stone, NPR, and 500+ more outlets
What the Ads Look Like
Your ad displays your artist name and cover art, along with a Smart Link that directs the audience to your album or single on streaming platforms.
Ad appearances may vary, as platforms automatically format and render media assets to align with each outlet's editorial style. This format helps ads blend seamlessly with the site's content, resulting in higher engagement rates.
Typical ad formats include:
- Square or rectangular display ads with cover art
- Sidebar placements on article pages
- In-content units that match the site design
- Mobile-optimized formats for smartphone users
Important: This is NOT an Editorial Article
Music Website Exposure campaigns are paid advertising placements, not editorial coverage. Here's the key difference:
Editorial Coverage: A journalist writes an article or review about your music. This is earned media and cannot be guaranteed. Examples: album reviews, artist profiles, news features.
Music Website Exposure (Paid Advertising): Your artist name and cover art appear as display advertisements on major music sites. This is paid media with guaranteed visibility and trackable results.
Both types of exposure have value! Editorial coverage builds credibility, while paid advertising campaigns like Music Website Exposure deliver guaranteed reach and measurable traffic to your music.
Why Choose Music Website Exposure?
Music Website Exposure campaigns are ideal for artists who want:
- Guaranteed visibility (unlike editorial pitching)
- Measurable results and impression counts
- Exposure on premium music outlets (Spin, Variety, NPR, etc.)
- Quick campaign launch (no waiting for editorial approval)
- Budget-friendly pricing with transparent costs
- Perfect for single releases, EP launches, and album rollouts
Available Campaign Tiers
We offer three campaign tiers to match your budget and goals:
Indie ($149/month): 25,000 impressions across major music websites. Perfect for single releases and new artists building awareness.
Emerging ($299/month): 51,000 impressions (includes 1K bonus). Ideal for EP releases and growing artists who need broader reach.
Professional ($499/month): 130,000 impressions (includes 10K bonus). Comprehensive for single/EP/album releases with maximum visibility.
Frequently Asked Questions
Can I see an example ad before purchasing?
Ads are dynamically generated and formatted by each outlet to match their editorial style. The core elements—your artist name, cover art, and Smart Link—remain consistent, but visual presentation varies by platform. This approach ensures ads blend naturally with site content for better engagement.
Will my music be reviewed by journalists?
No. Music Website Exposure is a paid advertising campaign, not editorial coverage. If you're seeking album reviews or artist features, check out our PR services instead.
Which websites will my ad appear on?
Your ads are distributed across AMW's network of 500+ music outlets, including major sites like Spin, Variety, Rolling Stone, NPR, and hundreds of niche music blogs and publications. Specific placements vary based on inventory and targeting.
How long does the campaign run?
Campaigns run monthly and deliver your guaranteed impressions over a 30-day period. You can cancel anytime before the next billing cycle.
Will I receive a performance report?
Yes! At the end of each campaign month, you'll receive a report showing total impressions delivered, click-through rates, and geographic reach data.
Can I target specific genres or audiences?
Yes. During campaign setup, you can specify your genre and target audience preferences. Our system optimizes ad placements across relevant outlets in our network.
What if I need more impressions?
You can upgrade to a higher tier anytime or stack multiple campaigns for the same release. Contact our team for custom packages if you need significantly more reach.
Ready to Get Started?
Visit the Music Website Exposure campaign page to choose your tier and launch your campaign. For questions, contact our support team.