Hospitality Marketing & PR

Hospitality PR retainers typically range from $5,000 to $20,000 per month. Boutique hotels and independent restaurants often start at $5,000 to $8,000 monthly. Luxury resorts and hotel groups with multiple properties and seasonal campaign needs generally invest $12,000 to $20,000 per month for comprehensive coverage across travel, lifestyle, and trade media.

Major travel magazines work 3-6 months ahead of publication. Conde Nast Traveler and Travel + Leisure plan seasonal features and annual awards months in advance. Digital outlets like Eater and Skift operate on shorter timelines but still plan tentpole content seasonally. Effective hospitality PR aligns your editorial calendar with these lead times to maximize placement opportunities.

Yes, media FAM trips are a cornerstone of hospitality PR. We handle journalist selection based on outlet fit and audience alignment, itinerary design that showcases your strongest experiences, logistics coordination, and importantly, post-visit follow-up that converts hosted stays into published coverage. Not every hosted visit results in a story—our journalist selection process maximizes conversion rates.

Inconsistency between media coverage and review sentiment undermines credibility. We audit your review landscape before launching PR campaigns, identify operational issues that could generate negative reviews, and integrate reputation management into the broader PR strategy. Media coverage works best when it reflects a genuinely strong guest experience.

Restaurant openings require specialized PR that combines food media outreach, local press engagement, and social media strategy. We coordinate preview dinners for food critics, secure chef profile features, pitch menu stories that highlight culinary points of view, and manage the critical first 90 days of coverage that establish a restaurant's reputation.

We track media placements by outlet tier and estimated audience reach, website referral traffic from earned media, booking inquiry volume correlation with coverage, social media engagement metrics, and inclusion in annual best-of lists and travel awards. For restaurants, we monitor reservation platform activity relative to major coverage placements.

Yes, travel and food influencer partnerships complement traditional media outreach. We identify and vet influencers based on audience authenticity, engagement quality, and brand alignment rather than follower count alone. Hosted influencer experiences are coordinated alongside media FAM trips to maximize content production from each property visit.

In saturated markets like New York, Miami, or London, differentiation is everything. We identify your property's unique angles—architecture, culinary program, wellness offerings, cultural partnerships—and build media narratives around those differentiators. We also leverage timing advantages like renovations, chef arrivals, and programming launches to create news moments.

Multi-property PR requires portfolio-level strategy that maintains individual property identities while building group brand recognition. We develop distinct media strategies for each property while coordinating group-level messaging around expansion, loyalty programs, and brand evolution. This prevents cannibalization while maximizing total media coverage.

Luxury PR emphasizes exclusivity, heritage, and service excellence through top-tier publication placements and discreet influencer partnerships. Boutique PR focuses on personality, local character, and unique experiences through storytelling-driven media pitches. The outlet targeting differs significantly—luxury aims for Robb Report and Departures while boutique targets Afar and boutique-focused digital platforms.

Off-peak PR focuses on building interest for future peak periods and creating reasons to visit during traditionally slower times. We pitch seasonal experiences, value-driven travel stories, meeting and conference hosting angles for business travel, and behind-the-scenes content like renovation updates and chef collaborations that maintain media presence year-round.

New property PR should begin 6-9 months before opening to build anticipation through trade announcements, construction milestone stories, key hire announcements, and pre-opening media previews. Long-lead travel publications need content 4-6 months before the issue date, meaning an opening in June requires media pitching to begin the previous October.