Industry Glossary
Comprehensive terminology covering marketing, events, music, film, and public relations.
3
A
A&R (Artists and Repertoire)
The record label division responsible for discovering talent and overseeing artistic development.
A/B Testing
A method comparing two versions of a webpage or element to determine which performs better statistically.
A/B Testing Platform
Software that enables running experiments to test different versions of digital experiences.
A/V Rider
A technical document specifying all audio-visual equipment requirements for a speaker or performer.
AI (Artificial Intelligence)
Technology that enables machines to simulate human intelligence and learning.
AI Agent
Autonomous AI systems that can plan, execute multi-step tasks, use tools, and take actions to achieve goals.
AI Alignment
Ensuring AI systems behave according to human values, intentions, and goals rather than causing unintended harm.
AI Content Detection
Tools and techniques designed to identify whether content was generated by AI rather than written by humans.
AI Copilot
An AI assistant embedded in software to help users complete tasks more efficiently.
AI Governance
Policies and frameworks for responsible AI development, deployment, and oversight.
AI Hallucination
When AI models generate false, fabricated, or nonsensical information that appears plausible but has no basis in fact.
AI Overview
Google's AI-generated summary boxes that appear at the top of search results, synthesizing information from multiple sources.
API (Application Programming Interface)
A set of protocols enabling different software applications to communicate and share data.
AV Production
The technical coordination of audio, video, and lighting for events.
Above the Line
Creative talent and costs that are negotiated before production begins.
Accessibility (A11y)
Designing digital products usable by people with disabilities, including visual, auditory, motor, and cognitive impairments.
Accordion
A UI component that expands and collapses to show or hide content sections.
Ad Extensions
Additional information that expands your search ads with extra business details like phone numbers, links, or location.
Ad Fatigue
The decline in ad performance when audiences become overexposed to the same creative, resulting in decreased engagement and higher costs.
Ad Rank
The score that determines your ad position and whether your ad will show.
Advance
Upfront payment from a label or publisher against future royalties, recouped from earnings before the artist receives additional payments.
Adversarial Examples
Carefully crafted inputs designed to fool AI models into making mistakes, often imperceptible to humans but causing system failures.
Adversarial Training
Training method where neural networks compete against each other to improve robustness and reduce vulnerabilities.
Agent
An AI system that can autonomously take actions and make decisions to accomplish goals.
Agentic Workflow
A multi-step process where AI agents autonomously complete complex tasks.
Agile
An iterative approach to software development emphasizing flexibility, collaboration, and frequent delivery.
Algorithm
The automated system determining what content users see in their feeds based on predicted relevance and engagement.
Algorithmic Bias
Systematic unfairness in AI systems that discriminates against certain groups due to biased training data or flawed algorithms.
Amplification
Strategies to extend the reach of earned media through owned and paid channels.
Analyst Relations
Strategic communications with industry analysts who influence enterprise buying decisions.
Ancillary Rights
Secondary revenue sources beyond primary distribution including merchandise, gaming, and licensing opportunities.
Angle Development
The strategic process of crafting unique perspectives on news stories to increase media interest and coverage potential.
Artist Manager
A professional who guides the career development and business affairs of musicians.
Astroturfing
Creating fake grassroots support to make corporate messaging appear organic.
Attendee Engagement Strategy
Comprehensive plan to maximize participant interaction, learning, and satisfaction through targeted activities and experience design.
Attendee Journey
The complete experience an attendee has before, during, and after an event.
Attention Mechanism
AI technique that helps models focus on relevant parts of input data, enabling better understanding of context and relationships.
Attribution
The level of identification attached to a source quoted in media coverage.
Attribution Model
A rule that determines how credit for conversions is assigned to marketing touchpoints.
Attribution Modeling
AI-powered analysis that determines which marketing touchpoints contribute to conversions, enabling better budget allocation decisions.
Attrition Rate
The percentage of reserved hotel rooms or guaranteed attendees that fail to materialize.
B
B-Roll
Supplemental video footage provided to media for use in television or digital video coverage.
BEO (Banquet Event Order)
A document detailing all arrangements between a venue/caterer and event client.
Back End
Profit participation payments made to talent after a production recoups its costs.
Backend
The server-side code and infrastructure that powers a website or application.
Backgrounder
A document providing detailed context and background information for journalists.
Backlink
A hyperlink from one website to another, used by search engines as a ranking signal.
Badge
The credential worn by attendees identifying them and indicating their access level or role.
Beat Reporter
A journalist assigned to cover a specific industry, topic, or geographic area.
Beatmaker
A producer who specializes in creating instrumental beats and backing tracks for artists.
Behavioral Analytics
Analysis of user interaction patterns and behaviors to identify usability issues and optimization opportunities.
Below the Line
Technical and production costs that occur during the actual filmmaking process.
Benchmark
Standardized tests used to evaluate and compare AI model performance.
Bid Strategy
The approach used to set and adjust bids for ad placements in paid campaigns.
Boilerplate
Standard company description paragraph used at the end of press releases.
Booking Agent
A licensed professional who secures live performance opportunities for artists.
Bottle Episode
A TV episode produced cheaply using limited locations and existing sets.
Bounce Rate
The percentage of visitors who leave a website after viewing only one page without taking any action.
Box Office
Revenue generated from theatrical ticket sales, a key measure of a film's commercial performance.
Brand Consistency
Maintaining uniform visual identity, messaging, and customer experience across all marketing channels and customer touchpoints.
Brand Equity Measurement
Quantifying the financial and perceived value that a brand name adds to products or services beyond their functional benefits.
Brand Identity
The visible elements of a brand that identify and distinguish it in consumers' minds.
Brand Positioning
The strategic process of establishing a unique impression in customers' minds.
Breadcrumb
A secondary navigation showing the user's location within a website hierarchy.
Breakout Room
Smaller meeting spaces adjacent to main conference areas used for concurrent sessions or small group discussions.
Breakout Session
Smaller, focused sessions that run concurrently during a conference.
Bridging
Interview technique for transitioning from difficult questions to key messages.
Bump-In
The process of moving equipment, sets, and materials into a venue before an event.
Bump-Out
The process of dismantling and removing all event equipment and materials from a venue.
Buyout Fee
A flat payment structure for live performances that replaces percentage-based revenue sharing, providing guaranteed compensation regardless of ticket sales.
Byline Article
An article published under a spokesperson's name in trade or business publications.
C
CDN (Content Delivery Network)
A geographically distributed network of servers that delivers web content to users from nearby locations.
CMS (Content Management System)
Software that helps users create, manage, and modify digital content.
Cache
Temporary storage that speeds up data retrieval by keeping frequently accessed data closer to users.
Call Sheet
The daily production document detailing shooting schedule, cast calls, crew calls, and logistics.
Call to Action (CTA)
A button or link designed to prompt users to take a specific action.
Canonical URL
An HTML element specifying the preferred version of a webpage when duplicate or similar content exists at multiple URLs.
Catalog
The complete collection of recorded works owned or controlled by an artist, label, or publisher.
Catering Guarantee
The confirmed number of guests for which food and beverage will be prepared and billed.
Chain of Thought
A prompting technique that improves AI reasoning by requesting step-by-step explanations.
Chain of Title
Documentation proving legal ownership of intellectual property rights through all transactions.
Channel Optimization
The strategic selection and customization of communication channels to maximize message effectiveness with specific audiences.
ChatGPT
OpenAI's conversational AI assistant powered by GPT models, widely used for content creation, research, and task automation.
Citability
How easily AI systems can identify, extract, and cite specific information from your content in their generated responses.
Claude
Anthropic's AI assistant known for nuanced understanding, strong reasoning, and safety-focused design.
Clearance
The legal process of obtaining permission to use copyrighted material like samples or compositions.
Click-Through Rate (CTR)
The percentage of people who click on a specific link out of the total number who view it.
Clipping Service
Service that monitors and collects media coverage mentioning specific companies or topics.
Cloud Computing
Delivery of computing services over the internet, including storage, processing, and applications.
Cohort Analysis
Analyzing user behavior by grouping them based on shared characteristics or timeframes.
Collaborator Split
The agreed percentage of royalties each contributor receives from a song.
Color Grading
The process of altering and enhancing the color of motion picture footage.
Community Building Strategy
Creating engaged customer communities around shared interests or brand values to foster loyalty and drive word-of-mouth marketing.
Community Management
The practice of building, growing, and managing online communities around a brand or interest.
Completion Bond
Insurance policy guaranteeing film delivery within budget and schedule, protecting investors from cost overruns.
Component Library
A collection of reusable UI components with standardized code and design patterns for consistent product development.
Compressor
Audio processing device that reduces dynamic range by automatically lowering volume levels above a set threshold, creating more consistent audio levels.
Conforming
Process of matching final edited picture with original high-resolution source material for finishing.
Container Queries
CSS feature allowing elements to adapt their styling based on their container's dimensions rather than viewport size.
Containerization
Packaging software with all its dependencies into isolated, portable units called containers.
Content Calendar
A schedule that organizes when and where you plan to publish upcoming content.
Content Curation
Strategic selection and organization of educational sessions, speakers, and materials to create cohesive learning experiences aligned with audience needs.
Content Marketing
A strategic approach focused on creating valuable content to attract and retain a defined audience.
Content Repurposing
Adapting existing content into different formats to reach new audiences.
Content Syndication
The strategic distribution of branded content across multiple media outlets and platforms to maximize reach and credibility.
Content Velocity
The speed at which content is created, published, and distributed across marketing channels to maintain audience engagement.
Context Window
The maximum amount of text an AI model can consider at once during a conversation or task.
Contingent Compensation
Payment owed to talent based on a project achieving specific performance milestones.
Controlled Messaging
Systematic coordination of all organizational communications to ensure consistency and prevent conflicting information.
Conversational AI
AI systems designed to engage in natural dialogue with humans through text or voice, powering chatbots and virtual assistants.
Conversion Funnel
The series of steps users take from first interaction to completing a desired action.
Conversion Path Analysis
Examining the complete sequence of interactions that lead users from initial touchpoint to desired conversion actions.
Conversion Rate
The percentage of visitors who complete a desired action on your website or campaign.
Core Web Vitals
Google's metrics measuring real-world user experience: loading performance, interactivity, and visual stability.
Corporate Event Branding
Strategic integration of company visual identity, messaging, and values throughout all event touchpoints to reinforce brand positioning.
Cost Per Acquisition (CPA)
The average cost to acquire one customer through a specific marketing campaign or channel.
Coverage
The variety of camera angles and shots captured to provide editing options for a scene.
Crawl Budget
The number of pages a search engine will crawl on your site within a given timeframe.
Creator Economy
The economic ecosystem of independent content creators monetizing their audiences.
Crisis Communications
The strategic communication approach used during organizational emergencies.
Crisis Simulation
Practice exercises that test organizational crisis response capabilities through realistic scenario-based training.
Cross Boarding
Shooting multiple projects simultaneously to maximize location, cast, and crew efficiency across productions.
Cross-Collateralization
Contractual arrangement where losses from one revenue stream offset profits from another, affecting how artists recoup advances across multiple income sources.
Cue Sheet
A document listing all music used in a film, TV show, or video production for royalty tracking.
Customer Journey Analytics
Tracking and analyzing all customer interactions across touchpoints to understand the complete path from awareness to purchase and beyond.
Customer Lifetime Value (CLV)
The total revenue a business can expect from a single customer over their relationship.
Cvent
A leading enterprise event management software platform.
D
DNS (Domain Name System)
The internet's system for translating human-readable domain names into IP addresses.
DSP
Digital Service Provider—streaming platforms and download stores that deliver music to consumers.
Dailies
Raw footage from each day of filming, reviewed by key creatives to assess progress and quality.
Damage Assessment
Systematic evaluation of reputation and business impact following negative events or adverse publicity.
Dark Mode
A display setting using light-colored text and elements on dark backgrounds.
Dark Pattern
Deceptive design practices that manipulate users into unintended actions.
Dark Social
Social sharing that occurs through private channels and cannot be tracked by analytics.
Data Poisoning
Malicious manipulation of training data to compromise AI model behavior, causing models to make incorrect or biased decisions.
Day And Date
Simultaneous release strategy launching content across multiple platforms on the same day.
Day Player
An actor hired for a single day or brief period, typically for small roles with few scenes.
Day Rate
A flat fee paid to musicians, crew, or producers for a single day of work.
Dayparting Strategy
Scheduling ads to run during specific hours or days when target audiences are most active and likely to convert.
Deliverability Reputation
Email service provider ratings that determine whether messages reach inboxes or spam folders based on sender behavior and engagement.
Delivery Requirements
Technical and legal materials distributors require including master files, documentation, and marketing assets.
Demo
A rough recording of a song used to showcase material to labels, publishers, or collaborators.
Design Operations (DesignOps)
Systematic approach to optimizing design team processes, tools, and collaboration for increased efficiency and consistency.
Design System
A collection of reusable components and guidelines for consistent product design.
Design System Governance
Framework and processes for maintaining consistency, evolution, and adoption of design systems across organizations.
Design Tokens
Standardized design variables storing visual properties like colors, typography, and spacing for consistent cross-platform application.
Desk-Side Briefing
An informal meeting with a journalist at their office to share news or build relationships.
DevOps
A methodology combining software development and IT operations to enable faster, more reliable releases.
Development Executive
Studio or production company employee responsible for identifying, acquiring, and guiding projects through development.
Development Hell
The extended, often troubled development phase where a project remains stuck without progressing to production.
Diffusion Model
An AI architecture that generates images by progressively refining random noise into coherent outputs.
Digital Footprint
The comprehensive online presence and reputation trail left by an individual or organization across digital platforms.
Digital Service Provider Fee
Commission percentage taken by streaming platforms and digital retailers from gross revenue before distributing payments to rights holders.
Display Network
A network of millions of websites, apps, and videos where visual ads can appear, reaching users across the internet.
Distribution Waterfall
The sequential order in which streaming and sales revenues are distributed among various stakeholders including platforms, distributors, labels, and artists.
Domain Authority
A search engine ranking score that predicts how well a website will rank on search engines.
Drip Campaign
An automated series of emails sent on a schedule or triggered by specific actions.
Drop
The release of new music, often with strategic timing and promotion.
Dropdown
A UI element that reveals a list of options when activated, typically by clicking.
Dynamic Pricing
AI-driven strategy that automatically adjusts prices in real-time based on demand, competition, inventory, and market conditions.
E
E-E-A-T
Experience, Expertise, Authoritativeness, and Trustworthiness - Google's content quality guidelines.
EP (Extended Play)
A release format longer than a single but shorter than a full album, typically 4-6 tracks.
EPK (Electronic Press Kit)
A digital package containing an artist's bio, photos, music, videos, and press materials.
Earned Media
Publicity gained through promotional efforts rather than paid advertising.
Edge Computing
Processing data closer to users at the network edge rather than centralized servers.
Edge Functions
Serverless code execution at network edge locations for ultra-low latency processing closer to users worldwide.
Editorial Calendar
A publication's schedule of planned coverage topics and special issues.
Editorial Partnership
Collaborative relationships with media outlets that create mutually beneficial content opportunities beyond traditional pitching.
Email Automation Workflows
Triggered email sequences that respond to specific user behaviors or characteristics to deliver personalized messaging at scale.
Email Deliverability
The ability to successfully deliver emails to subscribers' inboxes rather than spam folders.
Email Open Rate
The percentage of email recipients who open a given email.
Email Segmentation
The practice of dividing email subscribers into smaller groups based on set criteria.
Embargo
A request to delay publication of news until a specified date and time.
Embedding
A numerical representation of text that captures its meaning for comparison and search.
Emergency Response Protocol
Documented procedures for handling medical emergencies, severe weather, security threats, and other crisis situations during events.
Engagement Rate
A metric measuring the level of interaction that content receives relative to reach or followers.
Ensemble Learning
Combining multiple AI models to make predictions, typically achieving better accuracy than any single model alone.
Event App
A mobile application providing event information, networking, and engagement features.
Event Brief
A comprehensive document outlining all key details and objectives for an event.
Event Budget Reconciliation
Post-event financial analysis comparing actual expenses and revenues against projected budgets to identify variances and inform future planning.
Event Floor Plan
Detailed diagram showing the spatial layout of an event venue including seating arrangements, stages, vendor booths, and traffic flow patterns.
Event Logistics Coordinator
Professional responsible for managing operational details including vendor coordination, timeline execution, and on-site problem resolution.
Event ROI
Measurement of the return on investment from an event, comparing outcomes achieved to resources invested.
Event Registration
The process and systems for attendee sign-up, ticketing, payment, and information collection.
Event Risk Assessment
Systematic evaluation of potential hazards and vulnerabilities that could impact event safety, success, or organizational reputation.
Event Security Planning
Comprehensive safety and security strategy addressing crowd management, access control, emergency response, and threat mitigation protocols.
Event Sustainability
Planning and executing events with minimal environmental impact.
Event Tech Stack
The collection of technology tools used to plan, execute, and analyze events.
Event Technology Integration
Strategic implementation of digital tools and platforms to enhance attendee experience, streamline operations, and capture valuable event data.
Evergreen Content
Content that remains relevant and valuable long after its publication date.
Exclusive
News or access offered to one outlet before others, in exchange for prominent coverage.
Experiential Marketing
Marketing strategy that engages consumers through immersive, interactive brand experiences.
Explainable AI
AI systems designed to provide clear explanations for their decisions, enabling humans to understand and trust automated choices.
F
F&B (Food and Beverage)
All food and drink services provided at an event, from coffee breaks to formal dinners.
Fact Sheet
A one-page document presenting key facts, statistics, and information about an organization or topic.
Feature
A guest appearance by another artist on a track, credited as "featuring" in the song title.
Featured Snippet
A highlighted search result that appears above organic listings, directly answering a user's query.
Federated Architecture
Distributed system approach where independent teams manage separate services that integrate seamlessly for end users.
Federated Learning
Training AI models across distributed devices without centralizing data, preserving privacy while enabling collaborative learning.
Few-Shot Learning
Teaching AI new tasks by providing just a few examples in the prompt.
Final Cut
The contractual right to approve a film's ultimate creative decisions without studio override.
Fine-Tuning
Training an existing AI model on specialized data to improve performance for specific tasks or domains.
First Look Deal
An agreement giving a studio the first opportunity to develop or purchase a creator's projects.
Flagging
Verbal technique to emphasize the most important points during interviews.
Force Majeure
Contract clause covering unforeseeable circumstances that prevent event execution, like natural disasters or pandemics.
Foreign Sales
International distribution rights licensing to generate revenue from global territories outside domestic markets.
Foundation Model
Large AI models trained on broad data that serve as the base for many applications, like GPT-4 or Gemini.
Front of House
Audio mixing position and equipment located in the audience area, responsible for controlling the sound that audiences hear during live performances.
Frontend
The client-side code that users see and interact with directly in their browser.
Funnel Analysis
Tracking user progression through defined conversion steps to identify where prospects drop off.
G
GDPR (General Data Protection Regulation)
European privacy law governing how organizations collect and process personal data.
GEO (Generative Engine Optimization)
Optimizing content to appear in AI-powered search engines and chatbots like ChatGPT and Perplexity.
Gated Content Strategy
Requiring user information exchange for access to premium content like whitepapers, ebooks, or webinars to generate qualified leads.
General Session
A main conference session where all attendees gather together in one room.
Generative Engine Optimization (GEO)
Optimizing content to appear in AI-generated search results and summaries from tools like ChatGPT, Perplexity, and Google AI Overviews.
Git
A distributed version control system for tracking changes in source code.
GraphQL
Query language and runtime for APIs that allows clients to request specific data structures in single network calls.
Green Light
Official studio approval for a project to move into production with committed financing.
Green Room
A private backstage area where speakers, performers, or VIPs wait and prepare before going on stage.
Greenlight
The official approval to proceed with full production, committing budget and resources to a project.
Guarantee vs Door
Payment structures for live performances—fixed fee versus percentage of ticket sales.
Guardrails
Safety mechanisms that prevent AI from generating harmful, inappropriate, or off-topic content.
H
HTTP/HTTPS
The protocols for transferring data between web browsers and servers.
Hamburger Menu
A button icon with three horizontal lines that reveals hidden navigation when clicked.
Headless CMS
A content management system that delivers content via API without a built-in frontend.
Heat Map
A visualization showing where users click, scroll, and focus attention on a webpage.
Heat Mapping
Visual representation of user behavior on websites showing where visitors click, scroll, and focus their attention most frequently.
Holding Deal
Contract paying talent a retainer fee to remain exclusively available for potential future projects.
Holding Statement
A prepared brief statement used to respond immediately to a developing crisis.
Hook
The compelling angle or news peg that makes a story newsworthy.
Hover State
The visual change that occurs when a user moves their cursor over an interactive element.
Hybrid Event
An event that combines in-person and virtual attendance options simultaneously.
Hydration
Process where client-side JavaScript adds interactivity to server-rendered HTML, enabling dynamic functionality.
I
IP (Intellectual Property)
Creative works or ideas that can be owned and licensed for adaptation.
Impression Share
The percentage of impressions your ads received compared to total available impressions.
In-Ear Monitor (IEM)
Custom earpieces that allow performers to hear themselves and their band during live shows.
Inclusive Design
Design methodology considering diverse user abilities, contexts, and needs from the beginning rather than retrofitting accessibility.
Inference
The process of running a trained AI model to generate predictions or outputs from new inputs.
Infinite Scroll
A pattern that continuously loads content as users scroll down the page.
Influencer Marketing
A marketing strategy that partners with influential people to promote products or services.
Influencer Relations
Building relationships with social media influencers to amplify brand messages.
Internal Linking
Links between pages on the same website that help search engines understand site structure.
J
K
Key Art
Primary visual marketing materials including posters, logos, and graphics used across promotional campaigns.
Key Man Clause
Contract provision that allows artists to terminate agreements if specific essential personnel leave the management company, label, or agency.
Key Messages
The core points an organization wants to communicate consistently across all channels.
Key Performance Indicators (KPIs)
Measurable metrics used to evaluate PR campaign effectiveness.
Keynote Speaker
The primary speaker at an event who sets the tone and delivers the main message.
Keyword Cannibalization
When multiple pages on the same website compete for identical keywords, causing reduced search rankings and traffic confusion.
Keyword Research
The process of discovering and analyzing search terms that people enter into search engines.
L
Label Services
A la carte record label functions offered to independent artists who retain ownership of their music.
Large Language Model (LLM)
AI systems trained on massive text datasets to understand and generate human-like text, powering tools like ChatGPT and Claude.
Latency
The delay between sending a request to an AI system and receiving the response.
Lazy Loading
A technique that delays loading non-critical resources until they're needed.
Lead Retrieval
Technology systems that capture attendee information at trade show booths or event activations.
Lead Time
The advance time publications need to include stories in their editorial schedule.
Limited Series
A television show designed to tell a complete story within one season.
List Decay Rate
The percentage of email subscribers who become inactive or unsubscribe over time, affecting email deliverability and engagement.
List Hygiene
The practice of maintaining a clean, engaged email subscriber list.
Listening Party
An exclusive event where fans and industry gather to hear new music before public release.
Load-In/Load-Out
The process of moving equipment into and out of a venue before and after a live performance, including setup and breakdown time requirements.
Load-In/Load-Out
The process of bringing equipment into and removing it from an event venue.
Local Pack Optimization
Optimizing business listings to appear in Google's local search results map pack for location-based queries.
Location Fee
Payment to property owners for permission to film on their premises.
Locked Picture
Finalized edit approved for sound and color finishing, with no further picture changes permitted.
Logline
A one or two sentence summary that captures the essential premise and hook of a film.
Long-tail Keywords
Specific, multi-word search phrases with lower volume but higher intent and less competition than broad keywords.
Lookalike Audience
A targeting option that finds new users who share characteristics with your existing customers or high-value audiences.
M
MVP (Minimum Viable Product)
A product version with enough features to gather validated learning from early users.
Machine Learning
A subset of AI that enables systems to learn and improve from experience.
Master Recording
The original, final recording of a song from which all copies are made.
Mastering
The final step of audio post-production that prepares a recording for distribution.
Mechanical Royalty
Payment to songwriters and publishers when their composition is reproduced on physical media or as a digital download.
Media Alert
A brief, fact-focused notice inviting media to cover an upcoming event.
Media Ecosystem
The interconnected network of traditional media, digital platforms, influencers, and content creators in a specific industry.
Media Impressions
The total potential audience reached by media coverage, calculated from publication circulation or viewership.
Media Kit
A collection of promotional materials and information about a company or individual.
Media Monitoring
Tracking and analyzing media coverage across news outlets and social platforms.
Media Placement
Successfully getting coverage in a targeted media outlet.
Media Training
Coaching executives and spokespeople on effectively communicating with journalists.
Media Velocity
The speed at which news and information spread across different media channels and platforms.
Merch
Branded merchandise sold by artists as a revenue stream and fan engagement tool.
Message Architecture
The structured framework that organizes key messages hierarchically to ensure consistent communication across all channels.
Message Framework
A structured document defining key messages, proof points, and language for consistent communication.
Message Pull-Through
The degree to which key messages appear in resulting media coverage.
Message Testing
Research-based evaluation of communication effectiveness with target audiences before full campaign deployment.
Meta Description
An HTML element providing a brief summary of a webpage, often displayed in search results below the title.
Metadata
Digital information tags attached to music files containing credits, rights, and identification data essential for streaming and royalty distribution.
Micro-Interactions
Small, functional animations or responses that provide feedback during user interactions, enhancing usability and engagement.
Microservices
An architectural approach where applications are built as independent, loosely coupled services.
Mix
The process of blending individual recorded tracks into a cohesive stereo or surround sound recording.
Mixing
The process of combining multiple audio tracks into a final stereo or multichannel sound.
Mobile-First Design
A design approach that prioritizes mobile experience before expanding to larger screens.
Modal
A dialog box that appears over the main content and requires user interaction before continuing.
Model Collapse
Degradation in AI quality when models are trained on AI-generated content.
Model Drift
Gradual degradation of AI model performance over time as real-world data patterns change from original training conditions.
Multi-Touch Attribution
A model that credits multiple marketing touchpoints for contributing to a conversion.
Multimodal
AI systems that can process and generate multiple types of content—text, images, audio, and video.
Multimodal AI
AI systems that can understand and generate multiple types of content including text, images, audio, and video.
Music Bed
Background instrumental music designed to support vocals, dialogue, or visual content.
Music Distributor
A company that delivers music to streaming platforms and digital stores.
Music Supervisor
Professional who selects and licenses music for film, TV, games, and advertising.
N
Narrative Arc
The structured storytelling approach used to guide how a brand's story unfolds over time across multiple touchpoints.
Natural Language Processing (NLP)
The field of AI focused on enabling computers to understand, interpret, and generate human language.
Negative Keywords
Keywords that prevent your ads from showing for irrelevant searches, reducing wasted spend on unqualified clicks.
Negative Pickup
Distribution agreement where distributor commits to purchase completed film for predetermined price upon delivery.
Neighboring Rights
Performance royalties paid to recording artists and record labels when their recordings are played publicly, separate from songwriter performance royalties.
Networking Reception
A social event designed to facilitate informal conversations and relationship-building among attendees.
Neural Architecture Search
Automated process of discovering optimal neural network designs using AI to find the best model structure for specific tasks.
News Cycle
The period during which a news story remains actively covered before attention moves to new topics.
Newsjacking
Inserting your brand into breaking news or trending topics for media exposure.
Newswire
Distribution services that transmit press releases to media outlets and databases.
O
Off-the-Record
Information shared with journalists that cannot be published or attributed.
One-Line Schedule
A streamlined production schedule showing one line per scene with key logistics.
One-Sheet
A single-page promotional document summarizing an artist or release for industry professionals.
Op-Ed
An opinion piece published in a news outlet, written by an external contributor rather than editorial staff.
Option
Payment for exclusive rights to develop intellectual property into a film or show for a specified period.
Organic Reach Decline
The decreasing percentage of followers who see posts without paid promotion, caused by platform algorithm changes favoring paid content.
P
P&A (Prints and Advertising)
The marketing and distribution budget for releasing a film to audiences.
PRO (Performance Rights Organization)
Organizations that collect and distribute performance royalties to songwriters and publishers.
Packaging
The practice of bundling multiple agency clients—writer, director, actors—into a single project.
Page Load Time
The time required for a webpage to fully display in a user's browser.
Pay-Per-Click (PPC)
An online advertising model where advertisers pay each time a user clicks on their ad.
Performance Royalty
Payment to songwriters and publishers when their composition is publicly performed or broadcast.
Perplexity AI
AI-powered answer engine that provides sourced responses to queries, representing the future of AI search.
Personalization Engine
AI system that customizes content, products, or experiences for individual users based on their preferences and behavior patterns.
Phantom Power
Electrical power supplied through microphone cables to operate condenser microphones and active DI boxes during recording and live performance.
Pick-Up
Additional shooting done after principal photography to capture missing or improved footage.
Picture Lock
Final approval of edited footage sequence, preventing further changes and enabling sound design and color work.
Pillar Content
Comprehensive, authoritative content that covers a broad topic and links to related subtopics.
Pipe and Drape
A modular system of metal pipes and fabric drapes used to create temporary walls and booth dividers.
Pitch
A concise proposal sent to journalists suggesting a story idea or interview opportunity.
Pitch Deck
A visual presentation used to sell a film or TV project to investors or studios.
Playlist Curator
Individual or algorithm responsible for selecting and organizing music for streaming platform playlists, significantly influencing artist exposure and streaming numbers.
Playlist Placement
Getting songs added to curated playlists on streaming platforms.
Plenary Session
A session attended by all conference participants, typically featuring keynotes or major announcements.
Post-Event Analysis
Systematic evaluation of event performance using attendee feedback, financial data, and objective metrics to inform future planning decisions.
Pre-Con Meeting
A planning meeting held shortly before an event to finalize details with all key stakeholders.
Pre-Production
The planning phase between green light and filming where all production elements are organized.
Pre-Save Campaign
A marketing initiative that lets fans save unreleased music to their streaming libraries.
Predictive Analytics
Using AI to analyze historical data and predict future trends, customer behavior, or business outcomes for strategic decision-making.
Press Conference
A formal event where organizations present news and take questions from journalists.
Press Release
An official statement issued to news media to share newsworthy information.
Press Tour
A series of media interviews scheduled in sequence, typically around a major announcement or launch.
Principal Photography
The main period when a film or TV show is being shot.
Product Launch Event
An event organized to introduce a new product to the market.
Production Timeline
Detailed scheduling document outlining all production activities, deadlines, and dependencies from initial planning through event completion.
Progressive Enhancement
Development strategy building core functionality first, then adding advanced features that gracefully degrade if unsupported.
Progressive Web App (PWA)
A web application using modern technologies to deliver app-like experiences through browsers.
Prompt Engineering
The practice of crafting effective instructions and queries to get optimal outputs from AI language models.
Prompt Injection
Security attack where malicious instructions are embedded in user inputs to manipulate AI language model behavior inappropriately.
Publicity Stunt
An attention-grabbing activity designed primarily to generate media coverage.
Publishing Rights
The legal rights to a musical composition, as distinct from the recording.
Q
Quality Score
A Google Ads metric that rates the quality and relevance of your keywords and PPC ads.
Quality Score Optimization
Improving Google Ads quality metrics through better keyword relevance, ad copy alignment, and landing page experience to reduce costs.
Quantization
Reducing AI model precision to decrease size and increase speed with minimal quality loss.
Quantum Computing Integration
Emerging technology integration allowing classical applications to leverage quantum processors for specific computational tasks.
R
RAG (Retrieval-Augmented Generation)
A technique that enhances AI responses by retrieving relevant information from external knowledge sources.
REST API
An architectural style for designing networked applications using HTTP methods.
ROAS (Return on Ad Spend)
A metric measuring revenue generated for every dollar spent on advertising, calculated as revenue divided by ad spend.
RSVP Management
The process of collecting, tracking, and managing guest responses to event invitations.
Reach vs Impressions
Reach counts unique users who saw content; impressions count total views, including multiple views by the same user.
Reactive Positioning
Quickly developing and communicating a strategic stance in response to unexpected industry events or competitor actions.
Recoupment
The process of recovering advances and costs from an artist's royalties before paying additional income.
Registration Desk
The designated area where attendees check in and receive credentials upon arrival.
Reinforcement Learning
AI training method where models learn through trial and error, receiving rewards for good decisions and penalties for bad ones.
Remarketing
Advertising strategy that shows ads to people who previously visited your website or engaged with your content.
Reputation Management
The practice of monitoring and influencing how a brand is perceived by the public.
Reputation Monitoring
Continuous tracking of brand perception across media, social platforms, and online channels to identify emerging issues.
Reshoot
Additional filming after principal photography ends, typically to address issues found in editing.
Residuals
Ongoing payments to performers and creatives when their work is reused, rerun, or distributed in new formats.
Responsive Design
Web design approach that ensures pages render well on all screen sizes.
Retrieval-Augmented Generation (RAG)
AI technique that enhances LLM responses by retrieving relevant information from external databases before generating answers.
Rider
A list of requirements that must be provided for an artist at a performance.
Room Block
A group of hotel rooms reserved at negotiated rates for event attendees.
Rough Cut
Initial edit assembly of footage with basic scene structure but unfinished pacing, effects, and audio mixing.
Run of Show
A detailed timeline document that outlines every element of an event minute-by-minute.
S
SAG-AFTRA
The labor union representing actors, announcers, and other media professionals.
SERP (Search Engine Results Page)
The page displayed by search engines in response to a query, containing organic results, ads, and featured snippets.
SSL Certificate
A digital certificate that authenticates a website's identity and enables encrypted connections.
SVOD
Subscription Video on Demand services like Netflix, Disney+, or HBO Max.
SaaS (Software as a Service)
Software delivered via the internet on a subscription basis, eliminating the need for local installation.
Sample Clearance
Legal process of obtaining permission and negotiating payment terms to use portions of existing recordings in new musical works.
Sampling
The practice of incorporating portions of existing recordings into new music.
Schema Markup
Structured data code added to webpages that helps search engines understand content and display rich results.
Script Supervisor
The crew member responsible for tracking continuity and maintaining script records during filming.
Search Engine Optimization (SEO)
The practice of optimizing websites and content to rank higher in search engine results pages (SERPs).
Search Intent Optimization
Aligning website content with the specific purpose behind user searches, whether informational, navigational, commercial, or transactional.
Server-Side Rendering (SSR)
Technique where web pages are generated on the server before being sent to browsers, improving initial load times and SEO performance.
Session Duration
The total amount of time a user spends on a website during a single visit or session.
Session Facilitation
Professional management of educational sessions to maximize learning outcomes through structured discussion, audience interaction, and knowledge transfer.
Session File
Digital project files containing all audio tracks, edits, effects, and mixing settings for a recording, preserving the complete production for future access.
Session Scanning
Tracking attendee participation by scanning badges at individual session rooms.
Share of Voice (SOV)
A brand's percentage of total conversation or coverage compared to competitors in a market.
Show Call
The scheduled time when production crew and performers must arrive at the venue.
Show Flow
The chronological sequence of all event activities including speaker transitions, entertainment segments, breaks, and technical cues.
Showrunner
The creative leader responsible for day-to-day production of a television series.
Sidechain
Audio processing technique where one signal controls effects applied to another signal, commonly used for pumping effects and frequency management.
Simultaneous Interpretation
Real-time translation of spoken content into other languages during an event.
Site Inspection
An in-person visit to evaluate a potential event venue before committing to a contract.
Skeleton Loading
Placeholder animation technique showing content structure while data loads, improving perceived performance and user experience.
Sliding Scale
Performance-based compensation structure where payments increase based on project success metrics like box office or ratings.
Social Commerce
Buying and selling products directly through social media platforms.
Social Listening
Monitoring social media channels for mentions of your brand, competitors, products, and industry topics.
Social Proof
The psychological phenomenon where people copy the actions of others to make decisions.
Social Proof Marketing
Using customer testimonials, reviews, and endorsements to build trust and influence purchasing decisions through peer validation.
Soft Pitch
A subtle, relationship-focused approach to presenting story ideas to journalists without aggressive sales tactics.
Soundbite
A brief, quotable statement designed to be memorable and usable in media coverage.
Source Cultivation
The long-term process of building trust and credibility with journalists to become their go-to expert resource.
Speaker Bureau
Professional service organization that represents speakers and facilitates matching them with appropriate events based on topic expertise and audience fit.
Speaker Coaching
Professional development support helping presenters improve delivery skills, content organization, and audience engagement techniques for effective presentations.
Spec Script
A screenplay written without commission or assignment, created on speculation of future sale.
Spec Work
Creative work performed without guaranteed compensation, created to demonstrate abilities or secure future employment.
Splits
The agreed-upon division of songwriting credits and royalties among collaborators.
Spokesperson
An authorized individual who represents and speaks on behalf of an organization.
Sponsor Fulfillment
The process of delivering all contracted benefits and recognition to event sponsors.
Sponsorship Activation
Activities that bring sponsor presence to life beyond logo placement, creating meaningful attendee interactions.
Stage Plot
A diagram showing the layout of equipment, performers, and elements on stage.
Stakeholder Alignment
Process of ensuring all key decision-makers and influencers share common understanding of event objectives, expectations, and success metrics.
Stakeholder Mapping
The process of identifying and categorizing all parties who could influence or be affected by a communication strategy.
Static Site Generation (SSG)
Build process that pre-generates all website pages as static HTML files for optimal performance and simplified hosting.
Stems
Individual audio tracks or grouped elements of a song that can be mixed independently for remixes, licensing, or live performance.
Streaming Royalties
Payments artists receive when their music is played on streaming platforms.
Streaming Window
The period during which content is exclusively available on a specific platform.
Strike
The theatrical term for dismantling and removing a set, staging, or event production.
Structured Output
AI responses formatted in consistent data structures like JSON for programmatic processing.
Studio Time
Hours booked at a professional recording facility for music creation and production.
Swag
Promotional items and branded merchandise given to event attendees.
Sync License
Permission to use music synchronized with visual media like film, TV, or ads.
Sync Pitch
Targeted submission of music to supervisors for specific media projects, including customized presentations highlighting relevant tracks for placement opportunities.
Synthetic Data Generation
Creating artificial datasets that mimic real data patterns, used for training AI models when actual data is limited or sensitive.
System Prompt
Instructions given to an AI model that define its persona, capabilities, and behavioral guidelines.
T
Talent Agent
A licensed professional who procures employment opportunities for performers.
Talking Points
Prepared statements and key messages for spokespeople to reference during interviews or presentations.
Team Building
Activities and events designed to enhance social relations and collaboration within teams.
Temperature
A setting that controls the randomness and creativity of AI-generated outputs.
Territory Rights
Geographic licensing divisions defining where content can be distributed and monetized by specific entities.
Theatrical Release
The distribution of a film through movie theaters.
Thought Leadership
Establishing an individual or organization as an authoritative expert voice in their field.
Thought Leadership Platform
A strategic positioning approach that establishes subject matter expertise through consistent, valuable content and commentary.
Token
The basic unit of text that AI language models process, typically representing about 4 characters or 0.75 words.
Topic Clusters
A content organization strategy using pillar pages and supporting content to establish topical authority and improve search rankings.
Tour Routing
Strategic planning of tour dates and locations to maximize revenue while minimizing travel costs and logistical complications across multiple markets.
Tour Support
Financial assistance provided by record labels to offset touring losses during artist development, typically recoupable against future royalty earnings.
Transfer Learning
Leveraging pre-trained AI models and adapting them for new tasks, reducing training time and data requirements.
Turnaround
When a project is released by one studio, allowing it to be shopped to others.
U
Union Scale
Minimum wage rates established by entertainment unions for different job classifications and working conditions.
User Experience (UX)
The overall experience a user has when interacting with a product or service.
User-Generated Content (UGC)
Content created by customers or fans rather than brands, including reviews, photos, videos, and social posts.
V
VFX (Visual Effects)
Digital imagery created or manipulated outside live-action shooting.
Vector Database
Specialized databases that store and search high-dimensional vectors, enabling semantic search and AI applications.
Venue Capacity
The maximum number of people a venue can safely accommodate.
Venue Capacity Modeling
Mathematical analysis of space utilization including seating configurations, traffic flow patterns, and safety requirements for optimal attendee experience.
Venue Contract Negotiation
Strategic process of securing favorable terms for space rental, services, and policies while managing financial and operational risks.
Venue RFP
A Request for Proposal document sent to venues detailing event requirements.
Venue Sourcing
The strategic process of identifying, evaluating, and selecting event venues that align with program objectives, budget constraints, and attendee needs.
Viewport
The visible area of a web page in the user's browser window.
Visibility Strategy
Comprehensive planning approach for increasing brand or individual presence across relevant media and industry platforms.
W
Walk-Through
A physical tour of event spaces to review logistics, layouts, and operational details.
Web Vitals
Google's performance metrics measuring real user experience through loading, interactivity, and visual stability indicators.
Web3
A vision for a decentralized internet built on blockchain technology.
WebAssembly (WASM)
Binary instruction format enabling near-native performance for web applications by running compiled code from various programming languages.
Wellness Programming
Health-focused activities integrated into event schedules to support attendee wellbeing.
Wireframe
A basic visual guide showing the layout and functionality of a webpage.
Workflow Management
Systematic coordination of post-production processes, assets, and timelines across multiple vendors and creative teams.
Wrap
The completion of filming for a day, location, actor, or the entire production.
Z
Can't Find a Term?
Our glossary is constantly growing. If you're looking for a specific term or need expert guidance on industry terminology, our team is here to help.