Industry Glossary

360 Deal

A record contract where the label participates in multiple artist revenue streams beyond recorded music.

A&R

Artists and Repertoire — the division of a record label responsible for discovering talent and overseeing artistic development.

A&R

Artists and Repertoire, the label division responsible for discovering talent and overseeing releases.

A&R (Artists and Repertoire)

The record label division responsible for discovering talent and overseeing artistic development.

A/B Testing

A method comparing two versions of a webpage or element to determine which performs better statistically.

A/B Testing Platform

Software that enables running experiments to test different versions of digital experiences.

A/V Rider

A technical document specifying all audio-visual equipment requirements for a speaker or performer.

A24

Independent film studio known for critically acclaimed, culturally influential films including Everything Everywhere All at Once and Moonlight.

A3E (Advanced Audio + Applications Exchange)

Conference connecting music technology innovators with audio professionals at the intersection of audio and technology.

ADR (Automated Dialogue Replacement)

The process of re-recording dialogue in a studio after filming to replace unusable production audio affected by noise, technical issues, or performance adjustments.

AI (Artificial Intelligence)

Technology that enables machines to simulate human intelligence and learning.

AI API

Programming interfaces that enable applications to access AI model capabilities through simple function calls.

AI Agent

Autonomous AI systems that can plan, execute multi-step tasks, use tools, and take actions to achieve goals.

AI Agents

AI systems that can autonomously take actions and make decisions to accomplish goals.

AI Alignment

Ensuring AI systems behave according to human values, intentions, and goals rather than causing unintended harm.

AI Audit Trail

Comprehensive record of AI system decisions, data inputs, and model changes that enables accountability and compliance verification.

AI Automation

Using artificial intelligence to automate tasks, workflows, and decision-making processes that traditionally required human intervention.

AI Bias

Systematic errors in AI outputs that reflect prejudices in training data or model design.

AI Chatbot

Automated conversational interfaces that use AI to understand and respond to user questions and requests.

AI Code Generation

AI systems that automatically write, complete, or suggest code based on natural language prompts or context.

AI Coding Assistant

Software tools that use AI to help developers write, review, and debug code through real-time suggestions and automation.

AI Content Detection

Tools and techniques designed to identify whether content was generated by AI rather than written by humans.

AI Content Generation

Using artificial intelligence to create marketing content including copy, images, videos, and other creative assets.

AI Copilot

An AI assistant embedded in software to help users complete tasks more efficiently.

AI Copywriting

Using artificial intelligence to generate marketing copy, ad text, and content at scale.

AI Gateway

Centralized service managing AI API access, costs, and observability.

AI Governance

Policies and frameworks for responsible AI development, deployment, and oversight.

AI Hallucination

When AI models generate false, fabricated, or nonsensical information that appears plausible but has no basis in fact.

AI Image Generation

Using AI models to create visual content from text descriptions or other inputs.

AI Inference

Using a trained AI model to make predictions or generate outputs.

AI Jailbreak

Techniques to bypass AI safety constraints and make models produce restricted content.

AI Music Generation

Artificial intelligence systems that compose, produce, or assist in creating music from text prompts or other inputs.

AI Music Tools

Software using artificial intelligence to assist with music creation and production.

AI Observability

Tools and practices for monitoring AI system performance, behavior, and outputs in production.

AI Optimization (AIO)

Optimizing content for AI-driven search engines and recommendation algorithms like Google SGE.

AI Orchestration

Coordinating multiple AI models and services to accomplish complex tasks.

AI Orchestration Layer

Software that coordinates multiple AI models and services to complete complex tasks.

AI Overview

Google's AI-generated summary boxes that appear at the top of search results, synthesizing information from multiple sources.

AI Personalization

Using machine learning to deliver individualized content, recommendations, and experiences to each user.

AI Prompt Engineering

The practice of crafting effective prompts to get optimal responses from AI language models.

AI Red Teaming

Systematically testing AI systems for vulnerabilities, biases, and harmful outputs.

AI Safety

The field focused on ensuring AI systems operate safely, reliably, and as intended.

AI Scaling Laws

Mathematical relationships between model size, data, compute, and performance.

AI Script Analysis

AI tools that evaluate screenplays for structure, dialogue quality, commercial potential, and audience appeal.

AI Sovereignty

The principle that nations or organizations maintain control over their AI systems, data, and decision-making processes.

AI Summit

Business-focused AI conference series exploring enterprise artificial intelligence applications and strategy.

AI Watermarking

Invisible markers embedded in AI-generated content to identify its synthetic origin.

AI Workflow Automation

Using AI to automate multi-step business processes with intelligent decision-making.

AI-Generated Search

Search experiences where AI provides synthesized answers instead of traditional link results.

AI-Powered Attribution

Using machine learning to determine the true contribution of marketing touchpoints to conversions.

AI-Powered PR

Public relations strategies and tactics enhanced by artificial intelligence for research, writing, monitoring, and analysis.

API (Application Programming Interface)

A set of rules and protocols that allows different software applications to communicate and share data with each other.

API (Application Programming Interface)

A set of protocols enabling different software applications to communicate and share data.

API Gateway

Central entry point managing API traffic, security, and routing.

API Integration

Connecting software applications through their APIs to share data and functionality.

API Rate Limiting

Restricting the number of API requests a client can make within a specified time period.

API-First Design

Development approach that treats APIs as primary products requiring careful design.

ASCAP

American Society of Composers, Authors, and Publishers - a performing rights organization that licenses and collects royalties for public performances.

ASCAP (American Society of Composers, Authors and Publishers)

Performance rights organization collecting royalties when members' music is publicly performed.

AV

Audio-visual equipment and services for sound, video, and lighting at events.

AV Production

The technical coordination of audio, video, and lighting for events.

AVOD

Ad-Supported Video on Demand—free streaming services funded by advertising.

Above the Line

Creative talent and costs that are negotiated before production begins.

Above-the-Line

Creative personnel whose deals are negotiated before production—typically writers, directors, producers, and lead talent.

Above-the-Line Costs

Budget items for key creative talent including writers, directors, and principal actors.

Academy Awards (Oscars)

The most prestigious film awards presented annually by the Academy of Motion Picture Arts and Sciences, recognizing excellence in cinematic achievements.

Academy of Motion Picture Arts and Sciences (AMPAS)

Professional organization of filmmakers that presents the Academy Awards (Oscars) and preserves film history.

Accessibility (A11y)

Designing digital products usable by people with disabilities, including visual, auditory, motor, and cognitive impairments.

Accessibility Audit

Systematic evaluation of digital products against accessibility standards.

Accessibility Audit

A comprehensive evaluation of a website or application against accessibility standards to ensure usability for people with disabilities.

Accessibility Testing

Evaluating digital products for usability by people with disabilities.

Accordion

A UI component that expands and collapses to show or hide content sections.

Account-Based Marketing

A B2B strategy that focuses marketing resources on a set of target accounts using personalized campaigns.

Account-Based Marketing (ABM)

A B2B strategy that concentrates resources on specific target accounts rather than broad audience marketing.

Acquisition

The process by which a distributor or platform purchases or licenses rights to distribute a film.

Activation Function

Mathematical function in neural networks that determines whether a neuron should be activated based on input relevance to predictions.

Activation Zone

Designated area within an event designed for interactive brand experiences, product demonstrations, or engagement activities.

Ad Age (Advertising Age)

Leading advertising industry publication covering agencies, brands, media, and marketing trends since 1930.

Ad Exchange

A digital marketplace where advertisers and publishers buy and sell ad inventory through real-time auctions.

Ad Extensions

Additional information that expands your search ads with extra business details like phone numbers, links, or location.

Ad Fatigue

The decline in ad performance when audiences become overexposed to the same creative, resulting in decreased engagement and higher costs.

Ad Fraud

Deceptive practices that generate illegitimate ad impressions, clicks, or conversions to steal advertising revenue.

Ad Position Optimization

Strategic bidding and optimization to achieve optimal ad placement balancing visibility, cost, and conversion performance.

Ad Rank

The score that determines your ad position and whether your ad will show.

Adaptive Interface Design

Dynamic interface approach that modifies layout, content, and functionality based on user behavior patterns and environmental factors.

Adaptive Learning Rate

Dynamic adjustment of model training speed based on performance feedback to optimize learning efficiency and convergence.

Adobe Summit

Adobe's annual conference covering digital marketing, analytics, and customer experience technology.

Advance

An upfront payment made by a label or publisher to an artist or songwriter, recouped from future earnings before royalties are paid.

Advance

Upfront payment from a label or publisher against future royalties, recouped from earnings before the artist receives additional payments.

Adversarial Examples

Carefully crafted inputs designed to fool AI models into making mistakes, often imperceptible to humans but causing system failures.

Adversarial Robustness

An AI model's ability to maintain correct performance when facing deliberately crafted inputs designed to cause failures.

Adversarial Training

Training method where neural networks compete against each other to improve robustness and reduce vulnerabilities.

Advertising Week

Global conference series exploring the future of marketing, media, and technology across major cities.

Advertorial

Paid content designed to look like editorial content in a publication.

Adweek

Major advertising industry publication covering creative agencies, brand marketing, media, and marketing technology.

Agent

An AI system that can autonomously take actions and make decisions to accomplish goals.

Agentic AI

AI systems capable of autonomous decision-making and goal-directed behavior.

Agentic Memory

Long-term memory systems that allow AI agents to retain and recall information across sessions.

Agentic RAG

An advanced retrieval-augmented generation approach where AI agents autonomously decide what to search for and when.

Agentic Reasoning

AI capability where models autonomously plan, execute, and iterate on multi-step tasks without constant human guidance.

Agentic Workflow

A multi-step process where AI agents autonomously complete complex tasks.

Agile

An iterative approach to software development emphasizing flexibility, collaboration, and frequent delivery.

Album Cycle

The coordinated release and promotion period around a major project.

Algorithm

The automated system determining what content users see in their feeds based on predicted relevance and engagement.

Algorithmic Bias

Systematic unfairness in AI systems that discriminates against certain groups due to biased training data or flawed algorithms.

Algorithmic Playlist Targeting

Strategic optimization of song metadata and release timing to increase chances of algorithmic playlist inclusion on streaming platforms.

Algorithmic Transparency

Practice of making AI decision-making processes understandable and accountable to users, regulators, and affected stakeholders.

All-In Deal

A recording contract where the artist's royalty must cover producer fees and other costs.

Amazon Music

Amazon's music streaming service available in free, Prime, and Unlimited tiers with Alexa voice integration.

Amazon Prime Video

Amazon's streaming service included with Prime membership, known for prestige originals and sports rights.

Ambient Computing Interface

Invisible computing interactions that respond to environmental cues and user presence without requiring explicit device manipulation or commands.

American Film Market (AFM)

Major film industry market where independent films are bought and sold by distributors worldwide.

American Marketing Association (AMA)

Professional association advancing marketing practice through education, research, and community since 1937.

Amplification

Strategies to extend the reach of earned media through owned and paid channels.

Amplitude

A digital analytics platform specializing in product intelligence and behavioral analytics.

Analyst Relations

Strategic communications with industry analysts who influence enterprise buying decisions.

Analytics

Collecting and analyzing data about user behavior and website performance.

Ancillary Revenue

Income from live events beyond ticket sales, including merchandise, concessions, and VIP packages.

Ancillary Revenue Streams

Secondary income sources beyond primary distribution including merchandising, licensing, music, and product placement revenues.

Ancillary Rights

Secondary revenue sources beyond primary distribution including merchandise, gaming, and licensing opportunities.

Anghami

The leading music streaming platform in the Middle East and North Africa region.

Angle Development

The strategic process of crafting unique perspectives on news stories to increase media interest and coverage potential.

Anomaly Detection

AI techniques that identify unusual patterns or outliers in data that may indicate problems, opportunities, or fraud.

Answer Engine Optimization

Optimizing content for AI answer engines and conversational search interfaces.

Answer Print

First completed film print from the laboratory that shows final color correction and technical quality for approval before mass printing

Anthropic

An AI safety company and creator of Claude, focused on building reliable and interpretable AI systems.

Apple Music

Apple's subscription music streaming service with 100+ million subscribers and deep integration across Apple devices.

Application Performance Monitoring

Tools that track application performance and identify issues in real-time.

Arthouse Film

Films made primarily for artistic merit rather than commercial appeal, often shown in independent theaters.

Artist Advance

Upfront payment to an artist recoupable from future royalty earnings.

Artist Branding

Strategic development of an artist visual identity, story, and market positioning.

Artist Development

The comprehensive process of nurturing an artist's creative growth, brand identity, and career trajectory.

Artist Manager

A professional who guides the career development and business affairs of musicians.

Artist Royalty Split

Division of earnings between collaborators on a musical work or recording.

Association of National Advertisers (ANA)

Trade association representing brand marketers, providing advocacy, research, and professional development.

Astroturfing

Creating fake grassroots support to make corporate messaging appear organic.

Atomic Design

A methodology for building design systems by breaking interfaces into reusable components organized in a hierarchical structure.

Attach

To secure a commitment from key talent, director, or financing for a film project.

Attendee Acquisition

The marketing strategies and tactics used to attract and convert target audiences into event registrants.

Attendee Acquisition Strategy

Planned approach to attracting and registering target audiences for events.

Attendee Engagement Strategy

Comprehensive plan to maximize participant interaction, learning, and satisfaction through targeted activities and experience design.

Attendee Flow Design

Strategic layout planning that optimizes attendee movement patterns, reduces congestion, and enhances the overall event experience.

Attendee Journey

The complete experience an attendee has before, during, and after an event.

Attendee Journey Mapping

The process of visualizing every touchpoint in the attendee experience to optimize engagement and eliminate friction.

Attendee Journey Orchestration

Comprehensive strategy for designing and managing every touchpoint in the attendee experience from awareness through post-event follow-up.

Attendee Logistics

Management of attendee travel, accommodations, transportation, and on-site experience elements.

Attendee Mobile App

Smartphone applications that provide event information, networking, and engagement features to attendees.

Attendee Persona

Archetypal profile representing key segments of event attendees.

Attendee Sentiment Analysis

Data analytics approach using surveys, social media monitoring, and behavioral data to measure attendee satisfaction and emotional responses.

Attention Mechanism

AI technique that helps models focus on relevant parts of input data, enabling better understanding of context and relationships.

Attention Visualization

Visual representations of which input elements AI models focus on when making decisions, providing insight into model reasoning.

Attribution

The level of identification attached to a source quoted in media coverage.

Attribution Model

A rule that determines how credit for conversions is assigned to marketing touchpoints.

Attribution Modeling

AI-powered analysis that determines which marketing touchpoints contribute to conversions, enabling better budget allocation decisions.

Attribution Window

The time period during which a conversion can be credited to a marketing touchpoint.

Attribution Window Analysis

Examining different time periods between initial touchpoint and conversion to optimize marketing attribution and budget allocation.

Attrition Clause

A contract provision specifying penalties if actual attendance falls below committed room nights or attendees.

Attrition Rate

The percentage of reserved hotel rooms or guaranteed attendees that fail to materialize.

Audience Analytics

Data-driven analysis of viewer behavior, preferences, and demographics used to inform content and marketing decisions.

Audience Engagement Tools

Interactive technology features used during events to involve attendees through polls, Q&A, chat, gamification, and real-time feedback.

Audience Fragmentation

The dispersal of viewers across numerous platforms, channels, and content options that reduces mass audience events.

Audience Response System

Technology platform enabling real-time interaction between presenters and audiences through polls, Q&A, and feedback collection.

Audience Suppression

Excluding specific user segments from seeing advertising to improve efficiency.

Audience Targeting

Selecting specific user segments for ad delivery based on demographics, behaviors, interests, or other attributes.

Audio Interface

Hardware connecting microphones and instruments to computers for digital recording and playback.

Audiomack

Free music streaming platform popular in hip-hop and African music communities with no paywall barriers.

Audit Rights

Contractual permission for profit participants to examine studio financial records to verify accurate royalty calculations.

Authentication Token

A secure string that verifies a user's identity and authorizes access to protected resources.

Automated Bidding Strategy

Using machine learning algorithms to automatically adjust PPC bids based on likelihood of achieving specific campaign objectives.

Awards Campaign

Strategic publicity and lobbying efforts to position a film, show, or performance for industry awards recognition.

B-Roll

Supplemental video footage provided to media for use in television or digital video coverage.

BEO

Banquet Event Order, a detailed document specifying all event logistics for venue staff.

BEO (Banquet Event Order)

A document detailing all arrangements between a venue/caterer and event client.

BMI

Broadcast Music, Inc. - a major performing rights organization that collects and distributes royalties for songwriters and publishers.

BMI (Broadcast Music, Inc.)

Performance rights organization collecting and distributing royalties for public performance of music.

Back End

Profit participation payments made to talent after a production recoups its costs.

Backend

The server-side code and infrastructure that powers a website or application.

Backend Points

A percentage of film profits or revenue paid to key talent as part of their compensation package.

Backgrounder

A document providing detailed context and background information for journalists.

Backlink

A hyperlink from one website to another, used by search engines as a ranking signal.

Backpropagation

Algorithm that trains neural networks by calculating error gradients and adjusting weights backward through network layers.

Badge

The credential worn by attendees identifying them and indicating their access level or role.

Badge Scan

Electronic capture of attendee information from event credentials for lead retrieval.

Badge Scanning

Technology for capturing attendee information through scannable credentials at events.

Bandcamp

Artist-direct platform where fans purchase music and merchandise with artists receiving 80-85% of sales.

Banquet Event Order (BEO)

A detailed document from the venue outlining all agreed-upon event specifications including room setup, catering, AV equipment, and timing.

Batch Processing

Method of processing multiple data samples simultaneously to improve computational efficiency during AI model training and inference.

Beat Reporter

A journalist assigned to cover a specific industry, topic, or geographic area.

Beat Sheet

A document outlining the major plot points and emotional beats of a screenplay.

Beatmaker

A producer who specializes in creating instrumental beats and backing tracks for artists.

Beatmaking

The craft of creating instrumental musical compositions, typically using digital audio workstations, samplers, and synthesizers.

Behavioral Analytics

Analysis of user interaction patterns and behaviors to identify usability issues and optimization opportunities.

Behavioral Analytics Dashboard

Real-time data visualization system tracking attendee behaviors, preferences, and engagement patterns to inform immediate event optimization decisions.

Behavioral Clustering

AI-driven segmentation that groups customers based on observed actions and interaction patterns rather than demographic data.

Behavioral Trigger

An automated email sent in response to a specific customer action or inaction.

Below The Line Crew

Technical and crafts personnel who execute the physical production aspects of filmmaking under department head supervision.

Below the Line

Technical and production costs that occur during the actual filmmaking process.

Benchmark

Standardized tests used to evaluate and compare AI model performance.

Berlin International Film Festival (Berlinale)

Major international film festival combining artistic competition with significant industry market activities.

Best Boy

Second-in-command to the gaffer (electric) or key grip who manages crew and equipment.

Bible

A comprehensive document detailing a TV series concept, characters, world, and story arcs.

Bid Modifiers

Percentage adjustments to PPC bids based on specific conditions like device, location, time, or audience characteristics.

Bid Strategy

The approach used to set and adjust bids for ad placements in paid campaigns.

Bidding Strategy

The approach used to set and adjust ad auction bids, from manual control to automated machine learning optimization.

Billboard

The authoritative music industry publication tracking charts, news, and business developments since 1894.

Billboard Music Conference

Annual music industry conference covering trends, business strategies, and networking hosted by Billboard.

Binge Model

A streaming release strategy where all episodes of a series drop simultaneously for continuous viewing.

Binge-Watching

Consuming multiple episodes or an entire series in one sitting, enabled by streaming platforms.

Biometric Authentication Integration

Security systems that use biological characteristics like fingerprints, facial recognition, or voice patterns for user verification.

BizBash

Leading events industry publication covering event design, trends, and creative inspiration.

Bizzabo

A modern event experience platform for professional in-person and hybrid events.

Blanket License

A license granting permission to use any song in a PRO's catalog for a set period.

Blind Deal

A studio commitment to produce a project from specific talent without knowing what the project will be.

Blue-Green Deployment

Deployment strategy using two identical environments to enable instant rollback.

Boilerplate

Standard company description paragraph used at the end of press releases.

Booking Agent

A licensed professional who secures live performance opportunities for artists.

Boomplay

Africa's largest music streaming platform with 80+ million users across the continent.

Bottle Episode

A TV episode produced cheaply using limited locations and existing sets.

Bounce Rate

The percentage of visitors who leave a website after viewing only one page without taking any action.

Box Office

Revenue generated from theatrical ticket sales, a key measure of a film's commercial performance.

Box Office Tracking

Research methods used to predict and monitor a film's theatrical revenue performance.

Brand Ambassador

An individual who represents and promotes a brand, typically through their personal influence and platforms.

Brand Architecture

The organizational structure defining relationships between a parent brand and its sub-brands or product lines.

Brand Awareness

The extent to which consumers recognize and recall a brand and its products or services.

Brand Consistency

Maintaining uniform visual identity, messaging, and customer experience across all marketing channels and customer touchpoints.

Brand Differentiation

The process of distinguishing a brand from competitors through unique value propositions, messaging, or positioning strategies.

Brand Dilution

The weakening of brand identity through inconsistent messaging or overextension.

Brand Equity

The commercial value derived from consumer perception of a brand name rather than the product itself.

Brand Equity Measurement

Quantifying the financial and perceived value that a brand name adds to products or services beyond their functional benefits.

Brand Extension Strategy

Leveraging established brand equity to launch new products or services in related or unrelated categories.

Brand Guidelines

A comprehensive document defining how a brand should be visually and verbally represented across all touchpoints.

Brand Identity

The visible elements of a brand that identify and distinguish it in consumers' minds.

Brand Journalism

Creating newsworthy content using journalistic techniques to tell brand stories.

Brand Mention

Any instance where a brand name appears in media, social platforms, forums, or other public content online or offline.

Brand Newsroom

An internal content operation that produces timely, newsworthy content with journalistic speed and standards.

Brand Partnership Integration

Strategic collaboration between artists and brands that authentically integrates commercial messaging with artistic content and fan experiences.

Brand Personality

The set of human characteristics and traits attributed to a brand that shape how it communicates and connects.

Brand Positioning

The strategic process of establishing a unique impression in customers' minds.

Brand Refresh

An evolutionary update to visual identity and messaging that modernizes a brand without abandoning its core equity.

Brand Reputation

The collective perception of a brand held by customers, stakeholders, and the public based on their experiences and communications.

Brand Safety AI

AI systems that protect brand reputation by controlling ad placement and content context.

Brand Salience

The degree to which your brand comes to mind quickly and easily when customers think about your product category.

Brand Sentiment Tracking

Monitoring and measuring public opinion and emotional associations with a brand across digital channels and conversations.

Brand Storytelling

Strategic narrative approach that communicates brand values, mission, and personality through compelling stories that resonate with audiences.

Brand Tracking

Ongoing measurement of brand awareness, perception, and competitive position.

Brand Voice

The consistent personality and tone expressed in all brand communications.

Breadcrumb

A secondary navigation showing the user's location within a website hierarchy.

Break-Even

The revenue point at which a film's income equals its total production and marketing costs.

Breakage

Contract deductions originally for damaged records, now often applied to digital sales.

Breakout Capacity

The number of separate meeting spaces a venue can provide for smaller sessions.

Breakout Room

Smaller meeting spaces adjacent to main conference areas used for concurrent sessions or small group discussions.

Breakout Session

Smaller, focused sessions that run concurrently during a conference.

Bridge Financing

Short-term loans that provide funds until permanent financing is secured for a film production.

Bridging

Interview technique for transitioning from difficult questions to key messages.

Browser Cache

Temporary storage of web files on a user's device to speed up subsequent page loads.

Browser Extension Architecture

Technical framework for building browser add-ons that extend web functionality while maintaining security and performance standards.

Bump-In

The process of moving equipment, sets, and materials into a venue before an event.

Bump-Out

The process of dismantling and removing all event equipment and materials from a venue.

Bus Processing

Audio processing technique that applies effects to grouped channels simultaneously, creating cohesive sound character across multiple elements.

Buyer Intent Data

Signals indicating prospect interest in purchasing specific products or services.

Buyout

Exclusive rental of an entire venue, preventing other events during your time.

Buyout Fee

A flat payment structure for live performances that replaces percentage-based revenue sharing, providing guaranteed compensation regardless of ticket sales.

Buyout Negotiation Structure

Strategic approach to negotiating contract termination or rights acquisition deals that balance immediate payment with long-term value considerations.

Byline

A line identifying the author of an article, often securing thought leadership placement.

Byline Article

An article published under a spokesperson's name in trade or business publications.

Byline Placement

Securing publication of articles authored by company executives in target outlets.

Bylined Article

A written piece published under the name of a company executive or expert, typically placed through PR efforts in industry publications.

CAA (Creative Artists Agency)

The largest talent and sports agency representing top artists, athletes, and entertainment properties worldwide.

CDN (Content Delivery Network)

A geographically distributed network of servers that delivers web content to users from nearby locations.

CES

Consumer Electronics Show - the world's largest annual technology trade show held in Las Vegas each January.

CES (Consumer Electronics Show)

Annual technology trade show showcasing consumer electronics including entertainment and media technology.

CMS (Content Management System)

Software that helps users create, manage, and modify digital content.

CSS Container Queries

A CSS feature that styles elements based on the size of their parent container rather than the browser viewport.

Cache

Temporary storage that speeds up data retrieval by keeping frequently accessed data closer to users.

Cache Invalidation

The process of removing outdated cached data so fresh content can be served.

Caching Strategy

A plan for storing frequently accessed data temporarily to reduce latency and server load while ensuring data freshness.

Call Sheet

The daily production document detailing shooting schedule, cast calls, crew calls, and logistics.

Call Time

The scheduled arrival time for staff, vendors, or talent at an event.

Call for Proposals (CFP)

Open solicitation inviting speakers and presenters to submit session proposals for conferences.

Call for Speakers

The process of soliciting and evaluating proposals from potential presenters for conference sessions.

Call to Action (CTA)

A button or link designed to prompt users to take a specific action.

Call-to-Action (CTA)

A prompt that tells users what action to take next, typically in the form of a button or link with action-oriented text.

Campaign Budget Pacing

Managing ad spend distribution over time to optimize budget utilization and prevent early exhaustion or underdelivery.

Canary Release

Gradually rolling out changes to a small subset of users before full deployment.

Cannes Film Festival

The world's most prestigious film festival, held annually in Cannes, France, awarding the Palme d'Or.

Cannes Film Festival

The world's most prestigious film festival held annually in France, showcasing international cinema and premiering major films.

Cannes Lions

The International Festival of Creativity - the advertising industry's most prestigious awards and conference.

Canonical URL

An HTML element specifying the preferred version of a webpage when duplicate or similar content exists at multiple URLs.

Capacity Management

Strategic decisions about event sizing and ticket allocation to optimize revenue and experience.

Carbon Neutral Event

An event that measures its total carbon emissions and offsets them through verified carbon reduction or removal projects.

Career Arc Planning

Long-term strategic planning that maps an artist's career progression across multiple phases, from development to legacy monetization.

Cast Attachment

When a recognizable actor formally commits to star in a project, significantly boosting its ability to attract financing.

Cast Contingent

Financing commitment dependent on attachment of approved cast members.

Casting

Process of selecting actors to portray characters in film and television.

Casting Director

A professional who identifies and recommends actors for roles in film, television, and theater productions.

Catalog

The complete collection of recorded works owned or controlled by an artist, label, or publisher.

Catalog Acquisition

Purchasing the ownership rights to an artist's or publisher's existing music catalog as an investment asset.

Catalog Reversion Rights

Contractual provision allowing artists or songwriters to reclaim ownership of their music catalog after specified time periods or conditions are met.

Catalog Value

The financial worth of a songwriter's or artist's body of work, increasingly important as music rights become an investment asset class.

Catalogue

The complete collection of musical works or recordings owned or controlled by an artist, songwriter, label, or publisher.

Catastrophic Forgetting

When fine-tuning an AI model on new data causes it to lose previously learned capabilities and knowledge.

Category Creation

Strategy of defining and dominating a new market category rather than competing in existing ones.

Catering

Food and beverage service provided at events, from coffee breaks to formal dinners.

Catering Guarantee

The confirmed number of guests for which food and beverage will be prepared and billed.

Catering Manager

The venue representative responsible for food and beverage planning, execution, and coordination for events.

Causal Inference

AI methods that identify cause-and-effect relationships in data rather than just correlations, enabling better decision-making.

Celebrity Endorsement

A marketing partnership where a celebrity promotes a product or brand in exchange for compensation, leveraging their fame and influence.

Chain of Thought

A prompting technique that improves AI reasoning by requesting step-by-step explanations.

Chain of Title

Documentation proving legal ownership of intellectual property rights through all transactions.

Channel Attribution

Measuring the contribution of different marketing channels to conversions.

Channel Optimization

The strategic selection and customization of communication channels to maximize message effectiveness with specific audiences.

Character Licensing

Granting permission to use fictional characters from entertainment properties on products or in other media.

ChatGPT

OpenAI's conversational AI assistant powered by GPT models, widely used for content creation, research, and task automation.

Chatbot Marketing

Using conversational AI to engage prospects, qualify leads, and guide customers through marketing funnels.

Churn Prediction

Machine learning models that identify customers likely to stop using your product or cancel their subscription.

Churn Rate

The percentage of subscribers who cancel their streaming subscriptions within a given period.

Cinematographer

The director of photography responsible for visual storytelling through camera and lighting choices.

Cision

A leading PR software platform for media monitoring, journalist databases, and press release distribution.

Citability

How easily AI systems can identify, extract, and cite specific information from your content in their generated responses.

Claude

Anthropic's AI assistant known for nuanced understanding, strong reasoning, and safety-focused design.

Clearance

The legal process of obtaining permission to use copyrighted material like samples or compositions.

Click-Through Rate (CTR)

The percentage of people who click on a specific link out of the total number who view it.

Clip

A media mention or piece of coverage that can be saved and shared.

Clipping Service

Service that monitors and collects media coverage mentioning specific companies or topics.

Cloned Negative

High-quality duplicate negative created from the original camera negative to protect against damage during printing processes

Cloud Computing

Delivery of computing services over the internet, including storage, processing, and applications.

Co-Production

A filmmaking arrangement where production companies from two or more countries collaborate, sharing costs and accessing each country's incentives.

Co-Production Treaty

Government agreements enabling films to qualify as domestic productions in multiple countries.

Co-Publishing

A publishing deal where the songwriter and publisher share ownership of the copyright.

Coachella

Iconic annual music festival in California's Coachella Valley, known for trendsetting lineups and cultural influence.

Cognitive Load Reduction

Using AI to simplify decision-making processes for customers by reducing the mental effort required to evaluate options.

Cohere

An enterprise AI company specializing in language models for business applications and search.

Cohort Analysis

Analyzing user behavior by grouping them based on shared characteristics or timeframes.

Cohort Retention Analysis

Tracking how groups of users acquired during specific time periods behave and engage over extended timeframes.

Cold Open

A scene at the beginning of a TV episode or film that plays before the opening credits.

Collaborator Split

The agreed percentage of royalties each contributor receives from a song.

Collection Society

An organization that collects and distributes royalties to rights holders when their music is performed or reproduced.

Color Grading

The process of altering and enhancing the color of motion picture footage.

Comic-Con International

Annual pop culture convention in San Diego where studios preview major film, television, and comic properties.

Comic-Con International

Major pop culture convention in San Diego where studios premiere trailers, panels, and exclusives for genre films, TV shows, and comics.

Commission Structure

The percentage and terms defining how a manager's payment is calculated from artist income.

Community Building Strategy

Creating engaged customer communities around shared interests or brand values to foster loyalty and drive word-of-mouth marketing.

Community Event

An event designed primarily to build, strengthen, or engage a community of people around shared interests, values, or goals.

Community Management

The practice of building, growing, and managing online communities around a brand or interest.

Community-Led Growth

Growth strategy centered on building and nurturing engaged user communities.

Competitive Intelligence Monitoring

Systematic tracking of competitor media activities, messaging strategies, and coverage patterns to inform communications planning.

Completion Bond

Insurance policy guaranteeing film delivery within budget and schedule, protecting investors from cost overruns.

Completion Fund

Financing specifically designated to cover the costs of finishing a film that has run out of money during production or post-production.

Completion Guarantee

Insurance that ensures a film will be completed and delivered according to specifications.

Completion Guarantee Bond

Insurance policy that guarantees film completion and delivery even if production exceeds budget or encounters problems.

Completion Guarantor

A specialized insurer that guarantees a film will be completed on budget, enabling production financing from lenders.

Completion Rate

The percentage of viewers who watch a series or film to its conclusion.

Component Composition Patterns

Design methodologies for building flexible UI components that can be combined and configured to create diverse interface variations efficiently.

Component Library

A collection of reusable UI components with standardized code and design patterns for consistent product development.

Composable Architecture

Building digital experiences from modular, interchangeable components and services.

Composable Commerce

Building e-commerce systems from interchangeable, best-of-breed components rather than monolithic all-in-one platforms.

Compound AI Systems

AI applications that combine multiple models, retrievers, and tools to solve complex tasks.

Compressor

Audio processing device that reduces dynamic range by automatically lowering volume levels above a set threshold, creating more consistent audio levels.

Computer Vision

A field of AI that enables computers to interpret and understand visual information from the world.

Conference Format

The structural design of a conference including session types, timing, and interaction patterns.

Conference Planning

The specialized process of organizing multi-session educational and networking events.

Conference Program

The complete schedule of sessions, speakers, activities, and events that make up a conference experience.

Conference Sponsorship

Financial support from companies in exchange for visibility, access, and marketing opportunities at conferences.

Conforming

Process of matching final edited picture with original high-resolution source material for finishing.

Constitutional AI

An approach to AI training that uses explicit principles to guide model behavior, making AI systems more predictable and aligned with human values.

Container Queries

CSS feature allowing elements to adapt their styling based on their container's dimensions rather than viewport size.

Containerization

Packaging software with all its dependencies into isolated, portable units called containers.

Content Acquisition

The process of licensing or purchasing content rights for platform distribution.

Content Amplification

Paid and organic strategies to extend the reach of content beyond owned channels.

Content Atomization

Breaking one piece of pillar content into multiple smaller formats optimized for different channels and audiences.

Content Calendar

A schedule that organizes when and where you plan to publish upcoming content.

Content Capture

Professional recording of event sessions for later use in marketing and attendee follow-up.

Content Cluster

A group of interlinked content pieces covering related subtopics, organized around a central pillar page.

Content Curation

Strategic selection and organization of educational sessions, speakers, and materials to create cohesive learning experiences aligned with audience needs.

Content Decay

The gradual decline in organic traffic and rankings that content experiences over time as it becomes outdated or outranked.

Content Delivery Network

Distributed server network that delivers content based on geographic location.

Content Fatigue

Viewer exhaustion from the overwhelming volume of available content leading to decision paralysis and disengagement.

Content Governance

The policies, processes, and standards that ensure consistent, compliant, and quality content across an organization.

Content Library

A streaming platform's complete catalog of available films and television series.

Content Library Valuation

Methods for assessing the financial value of film and TV content catalogs.

Content Licensing

The practice of granting permission to use copyrighted content (film, TV, music) in exchange for fees or royalties.

Content Lifecycle Management

Strategic approach to planning, creating, maintaining, and retiring content throughout its useful business lifespan.

Content Marketing

A strategic approach focused on creating valuable content to attract and retain a defined audience.

Content Marketing World

The largest content marketing conference featuring education, networking, and innovation in content strategy.

Content Performance Analytics

Measuring and analyzing how content performs across metrics like engagement, conversions, and business impact to optimize strategy.

Content Pillar

A comprehensive, authoritative piece of content on a core topic that serves as the foundation for a cluster of related, more specific content pieces.

Content Pillar Strategy

A strategic framework organizing content around core topics or themes that support business goals and audience interests.

Content Pillars

Core themes or topics that guide all content creation efforts, ensuring consistent messaging and comprehensive coverage of key areas.

Content Pipeline

The flow of projects through development, production, and release stages.

Content Pipeline

The organized flow of projects through development, production, and release stages at a studio or production company.

Content Programming

Strategic development and curation of educational sessions, speakers, and learning experiences that align with event objectives.

Content Programming Strategy

Strategic approach to designing, selecting, and sequencing educational content and speakers to achieve specific learning objectives.

Content Refresh Strategy

Systematic approach to updating existing content with new information, improved SEO, and current best practices to maintain relevance.

Content Repurposing

Adapting existing content into different formats to reach new audiences.

Content Security Policy

A security header that prevents cross-site scripting attacks by controlling which resources browsers can load on a webpage.

Content Slate

The planned lineup of upcoming productions or releases that a studio, network, or streaming platform has in development.

Content Strategy

A plan for creating, publishing, and managing content that achieves specific business goals and serves audience needs.

Content Syndication

The strategic distribution of branded content across multiple media outlets and platforms to maximize reach and credibility.

Content Syndication Strategy

Coordinated distribution of content across multiple platforms and partners to maximize reach and reinforce key messages.

Content Velocity

The speed at which content is created, published, and distributed across marketing channels to maintain audience engagement.

Context Length

The maximum amount of text an AI model can process in a single conversation or request.

Context Stuffing

Including extensive background information in AI prompts to improve response quality.

Context Window

The maximum amount of text an AI model can consider at once during a conversation or task.

Contextual AI Interface

User interfaces that adapt dynamically based on user behavior, environmental factors, and AI-driven insights to provide personalized experiences.

Contextual Embeddings

Vector representations that capture word or concept meanings based on surrounding context rather than fixed definitions.

Contingency Planning

Preparing alternative plans for potential problems including weather, technical failures, and attendance variations.

Contingent Compensation

Payment owed to talent based on a project achieving specific performance milestones.

Continual Learning

AI systems' ability to learn new tasks and information without forgetting previously acquired knowledge and skills.

Continuous Deployment

Automatically releasing code changes to production after passing tests.

Controlled Composition

A song written or co-written by the artist under contract with a record label.

Controlled Messaging

Systematic coordination of all organizational communications to ensure consistency and prevent conflicting information.

Conversational AI

AI systems designed to engage in natural dialogue with humans through text or voice, powering chatbots and virtual assistants.

Conversational UI

User interface design patterns that enable natural language interactions through chat, voice, or messaging paradigms.

Conversion Funnel

The series of steps users take from first interaction to completing a desired action.

Conversion Optimization

The systematic process of increasing the percentage of website visitors who take desired actions.

Conversion Path Analysis

Examining the complete sequence of interactions that lead users from initial touchpoint to desired conversion actions.

Conversion Path Optimization

Analyzing and improving the sequence of steps users take from initial contact to conversion to reduce friction and increase completion rates.

Conversion Rate

The percentage of visitors who complete a desired action on your website or campaign.

Conversion Rate Optimization

Systematic testing and improvement of website elements to increase conversions.

Conversion Rate Optimization (CRO)

The practice of increasing the percentage of website visitors who take desired actions.

Cookieless Tracking

Analytics and advertising methods that identify and track users without relying on third-party cookies.

Cord-Cutting

The trend of consumers canceling traditional cable or satellite TV subscriptions in favor of streaming services.

Core Web Vitals

Google's metrics measuring real-world user experience: loading performance, interactivity, and visual stability.

Corkage

A fee charged by venues when clients bring their own beverages.

Corporate Communications

Strategic messaging and information sharing between an organization and its internal and external stakeholders.

Corporate Event

Events organized by businesses to engage employees, clients, partners, or stakeholders.

Corporate Event Branding

Strategic integration of company visual identity, messaging, and values throughout all event touchpoints to reinforce brand positioning.

Corporate Narrative

The overarching story a company tells about its purpose, values, and direction.

Cost Per Acquisition (CPA)

The average cost to acquire one customer through a specific marketing campaign or channel.

Cost Per Click (CPC)

The amount an advertiser pays each time a user clicks on their online advertisement.

Cost Per Mille (CPM)

The cost an advertiser pays per one thousand impressions of their ad, used as a standard pricing model in display and programmatic advertising.

Coverage

The variety of camera angles and shots captured to provide editing options for a scene.

Coverage (Film)

The variety of camera angles and shot types captured during filming to provide editing options.

Coverage Report

Analysis summarizing media coverage results from PR campaigns or time periods.

Crawl Budget

The number of pages a search engine will crawl on your site within a given timeframe.

Crawl Depth

The number of clicks required to reach a page from the homepage, affecting how search engines discover and index content.

Crawlability

How easily search engine bots can access, read, and index a website's pages and content.

Creative Fatigue

Declining ad performance as audiences become overexposed to the same creative.

Creative Producer

A producer focused on story, talent, and creative elements rather than primarily on financing and business aspects.

Creative Velocity

The speed at which marketing teams can produce and deploy new creative assets.

Creator Economy

The economic ecosystem of independent content creators monetizing their audiences.

Credit Block

Standardized text containing film credits, ratings, and legal information required in all advertising and promotional materials

Crisis Communication Auditing

Systematic evaluation of crisis response effectiveness through stakeholder feedback, media analysis, and outcome measurement.

Crisis Communication Cascade

Structured sequence for delivering crisis information to different stakeholder groups based on priority and relationship importance.

Crisis Communication Plan

A documented strategy outlining how an organization will communicate with stakeholders during emergencies or reputation-threatening events.

Crisis Communication Protocol

Predetermined communication procedures and messaging strategies for managing emergency situations or unexpected event disruptions.

Crisis Communications

The strategic communication approach used during organizational emergencies.

Crisis Holding Statement

A pre-approved brief response used to acknowledge a developing situation before full facts are known.

Crisis Management

The process of preparing for and responding to events that threaten organizational reputation.

Crisis Message Testing

Pre-crisis evaluation of potential response messages through stakeholder research to optimize communication effectiveness during actual crises.

Crisis Narrative Architecture

Framework structuring crisis communication messaging to ensure consistency, credibility, and strategic alignment across all stakeholder touchpoints.

Crisis Narrative Mapping

Process of identifying and planning responses to potential storylines that could emerge during reputation-threatening situations.

Crisis Playbook

Pre-developed response protocols and messaging for potential crisis scenarios.

Crisis Preparedness Audit

A systematic evaluation of an organization's readiness to respond effectively to potential reputation threats.

Crisis Recovery Metrics

Measurement framework tracking reputation restoration progress and stakeholder confidence rebuilding following crisis incidents.

Crisis Response Protocol

Structured emergency procedures and communication systems for managing unexpected disruptions and ensuring attendee safety during events.

Crisis Sentiment Tracking

Real-time monitoring of emotional tone and intensity in public discourse during reputation-threatening situations.

Crisis Simulation

Practice exercises that test organizational crisis response capabilities through realistic scenario-based training.

Crisis Tabletop Exercise

Simulated crisis scenario used to test and improve organizational response capabilities.

Cross Boarding

Shooting multiple projects simultaneously to maximize location, cast, and crew efficiency across productions.

Cross Validation

Statistical method for assessing how well an AI model will generalize to new data by testing on multiple data subsets.

Cross-Browser Compatibility

Ensuring websites function correctly and display consistently across different web browsers.

Cross-Collateralization

Contractual arrangement where losses from one revenue stream offset profits from another, affecting how artists recoup advances across multiple income sources.

Cross-Platform Content Strategy

Coordinated approach to creating and distributing varied content across multiple digital platforms to maximize audience reach and engagement.

Cross-Platform Content Syndication

Strategy for distributing event content simultaneously across multiple digital channels and platforms to maximize reach and engagement.

Cross-Promotion

Marketing content across a company's owned properties and partner channels to leverage existing audiences for new launches.

Crowd Flow

The movement patterns of attendees through an event space.

Cue Sheet

A document listing all music used in a film, TV show, or video production for royalty tracking.

Custom Dimensions

User-defined attributes that extend analytics platforms beyond default data collection.

Customer Acquisition Cost

The total cost of acquiring a new customer, including marketing and sales expenses divided by number of customers acquired.

Customer Acquisition Cost (CAC)

The total cost of acquiring a new customer, including all marketing and sales expenses.

Customer Data Platform (CDP)

Software that creates unified, persistent customer profiles by collecting data from multiple sources.

Customer Health Score

A composite metric predicting customer retention risk based on usage patterns, engagement, and other behavioral signals.

Customer Journey Analytics

Tracking and analyzing all customer interactions across touchpoints to understand the complete path from awareness to purchase and beyond.

Customer Journey Mapping

Visual representation of all touchpoints and interactions customers have with a brand throughout their entire purchasing process.

Customer Lifetime Value

The total revenue a business can expect from a single customer account throughout their entire relationship.

Customer Lifetime Value (CLV)

The total revenue a business can expect from a single customer over their relationship.

Customer Path Analysis

Detailed examination of the routes customers take through websites, apps, or marketing funnels to identify optimization opportunities.

Customer Summit

Event bringing customers together to learn, network, and deepen relationships with a company and each other.

Cvent

A leading enterprise event management software platform.

Cvent CONNECT

Annual conference for event professionals featuring education, product updates, and networking for event technology users.

DALL-E

OpenAI's text-to-image AI model that generates original images from natural language descriptions.

DGA

Directors Guild of America, the union representing film and television directors.

DNS

Domain Name System, the internet's directory that translates domain names to IP addresses.

DNS (Domain Name System)

The internet's system for translating human-readable domain names into IP addresses.

DSP

Digital Service Provider—streaming platforms and download stores that deliver music to consumers.

Dailies

Raw footage from each day of filming, reviewed by key creatives to assess progress and quality.

Damage Assessment

Systematic evaluation of reputation and business impact following negative events or adverse publicity.

Dark Funnel

The untrackable buyer journey activities that happen in private channels before prospects engage with your brand publicly.

Dark Mode

A display setting using light-colored text and elements on dark backgrounds.

Dark PR

Covert public relations tactics designed to damage competitors or manipulate public perception through hidden means.

Dark Pattern

Deceptive design practices that manipulate users into unintended actions.

Dark Site

A pre-built website kept offline and ready to publish instantly during a crisis to provide stakeholders with critical information.

Dark Social

Social sharing that occurs through private channels and cannot be tracked by analytics.

Data Augmentation

Techniques that artificially expand training datasets by creating modified versions of existing data to improve model performance.

Data Flywheel

A self-reinforcing cycle where AI usage generates data that improves the model, which attracts more usage and more data.

Data Layer

A JavaScript object that standardizes data collection for analytics and marketing tags.

Data Poisoning

Malicious manipulation of training data to compromise AI model behavior, causing models to make incorrect or biased decisions.

Data Sovereignty

Legal and ethical principle that data is subject to the laws and governance of the country or jurisdiction where it is collected.

Data-Driven Event Planning

Using historical data, real-time analytics, and attendee insights to inform every decision in the event planning process.

Database Migration

Process of making controlled changes to database schema or content.

Database Sharding

A database scaling technique that distributes data across multiple database instances based on a partition key.

Day And Date

Simultaneous release strategy launching content across multiple platforms on the same day.

Day Out Of Days Report

Production scheduling document tracking each cast member's specific work days throughout the filming period.

Day Player

An actor hired for a single day or brief period, typically for small roles with few scenes.

Day Rate

A flat fee paid to musicians, crew, or producers for a single day of work.

Day of Show

The production activities and logistics that occur on the actual performance date.

Day-Out-of-Days

Schedule showing which cast and crew are needed for each shooting day.

Day-and-Date

A release strategy where a film debuts simultaneously in theaters and on streaming/VOD platforms, disrupting traditional windowing.

Day-and-Date Release

Releasing a film simultaneously across multiple platforms, such as theaters and streaming, on the same date.

Day-of Coordinator

A professional who manages event logistics and execution on the actual event day.

Dayparting Strategy

Scheduling ads to run during specific hours or days when target audiences are most active and likely to convert.

De-Aging

Visual effects technology that digitally alters actors to appear younger than their actual age.

Deadline Hollywood

Breaking news publication covering entertainment industry deals, casting, and business developments.

Deep Learning

A subset of machine learning using neural networks with many layers to analyze complex patterns in data.

Deepfake

AI-generated synthetic media that can convincingly replace one person's likeness with another.

Deezer

French-origin global music streaming platform with strong presence in Europe, Latin America, and emerging markets.

Deliverability Reputation

Email service provider ratings that determine whether messages reach inboxes or spam folders based on sender behavior and engagement.

Deliverability Warming

Gradual process of building sender reputation with ISPs by slowly increasing email volume and maintaining engagement metrics.

Deliverables

The comprehensive package of materials—master files, documentation, legal clearances—required by distributors to release a film.

Delivery Requirements

Technical and legal materials distributors require including master files, documentation, and marketing assets.

Delivery Schedule

Timeline specifying when completed film elements must be submitted to distributors, broadcasters, or streaming platforms.

Demand Generation

Marketing programs designed to drive awareness and interest in a company's products or services.

Demand Side Platform (DSP)

Software that allows advertisers to buy digital ad inventory across multiple exchanges through a single interface.

Demand-Side Platform (DSP)

Software used by advertisers to automatically purchase digital ad inventory across multiple ad exchanges through a single interface.

Demo

A rough recording of a song used to showcase material to labels, publishers, or collaborators.

Demo Deal

Agreement where a label funds recording demos before a full record deal.

Dependency Graph Visualization

Visual representation of code dependencies and system relationships that helps developers understand and manage complex software architectures.

Dependency Injection

Design pattern where components receive dependencies rather than creating them.

Design Handoff

The process of transferring design specifications and assets from designers to developers for implementation.

Design Operations (DesignOps)

Systematic approach to optimizing design team processes, tools, and collaboration for increased efficiency and consistency.

Design Ops

Operational practices that scale and optimize design team effectiveness.

Design Sprint

A structured five-day process for rapidly prototyping and testing solutions to complex design challenges.

Design System

A collection of reusable components and guidelines for consistent product design.

Design System Governance

Framework and processes for maintaining consistency, evolution, and adoption of design systems across organizations.

Design Token Automation

Automated workflows that sync design tokens between design tools and development environments, ensuring design consistency at scale.

Design Tokens

Standardized design variables storing visual properties like colors, typography, and spacing for consistent cross-platform application.

Desk-Side Briefing

An informal meeting with a journalist at their office to share news or build relationships.

Deskside

An in-person meeting with a journalist at their workplace to build relationships.

DevOps

A methodology combining software development and IT operations to enable faster, more reliable releases.

Development Deal

A contract where a studio or platform pays a creator to develop ideas exclusively for them over a set period.

Development Executive

Studio or production company employee responsible for identifying, acquiring, and guiding projects through development.

Development Hell

The extended, often troubled development phase where a project remains stuck without progressing to production.

Diffusion Model

An AI architecture that generates images by progressively refining random noise into coherent outputs.

Digital Aggregator

A service that distributes music from independent artists to streaming platforms.

Digital Experience Integration

Seamless incorporation of digital technologies and online elements into physical events to enhance engagement and accessibility.

Digital Footprint

The comprehensive online presence and reputation trail left by an individual or organization across digital platforms.

Digital PR

Public relations activities focused on earning coverage from online publications and building digital authority.

Digital Press Room

Online hub where journalists can access brand assets, news, and contact information.

Digital Service Provider Fee

Commission percentage taken by streaming platforms and digital retailers from gross revenue before distributing payments to rights holders.

Digital Swag Bag

A curated collection of digital resources, offers, and content delivered electronically to event attendees instead of physical merchandise.

Digital Trends

Emerging patterns and shifts in digital technology, online behavior, and digital marketing that shape how brands connect with audiences.

Digital Twin Event Modeling

Virtual replica of physical event spaces and processes used for planning, simulation, and optimization of attendee flow and experiences.

Direct-to-Fan

Sales and engagement channels controlled by artists rather than intermediaries.

Direct-to-Fan Platform

Services enabling artists to sell music, merchandise, and experiences directly to fans without intermediaries.

Director's Cut

A version of a film edited according to the director's vision, before studio modifications.

Director's Statement

A written document where the director articulates their personal vision, thematic intentions, and creative approach for a film project.

Directors Guild of America (DGA)

Labor union representing film and television directors negotiating contracts and administering awards.

Disney+

Disney's streaming platform featuring Marvel, Star Wars, Pixar, National Geographic, and Disney content.

Display Network

A network of millions of websites, apps, and videos where visual ads can appear, reaching users across the internet.

Distributed Tracing

Monitoring technique that tracks user requests across multiple services and systems to identify performance bottlenecks in complex architectures.

Distributed Version Control

A system where every developer has a complete copy of project history, enabling offline work and flexible collaboration workflows.

Distribution Deal

An agreement between an artist or label and a distributor to deliver music to streaming platforms.

Distribution Fee

The percentage of revenue that distributors retain for releasing and marketing films.

Distribution Strategy

The comprehensive plan for how a film will reach audiences across theatrical, digital, streaming, and ancillary markets.

Distribution Waterfall

The sequential order in which streaming and sales revenues are distributed among various stakeholders including platforms, distributors, labels, and artists.

Distribution Window

Specific time periods for each format of a film's release, from theatrical to streaming.

Dolby Atmos Music

An immersive, spatial audio format that places sounds in a three-dimensional space around the listener for a more enveloping experience.

Domain Authority

A search engine ranking score that predicts how well a website will rank on search engines.

Domestic Gross

The total box office revenue a film earns within its home country, typically the United States and Canada combined.

Double Opt-In

A two-step subscription process requiring email confirmation before adding someone to your list.

Drayage

The handling and transportation of exhibit materials within a convention venue.

Dreamforce

Salesforce's annual conference covering CRM, marketing technology, and enterprise software innovation.

Drip Campaign

An automated series of emails sent on a schedule or triggered by specific actions.

Drop

The climactic moment in a song where the main beat, bass, or hook hits after a buildup, creating maximum energy and impact.

Drop

The release of new music, often with strategic timing and promotion.

Dropdown

A UI element that reveals a list of options when activated, typically by clicking.

Dubbing vs Subtitling

Alternative methods for making foreign-language content accessible to international audiences.

Dynamic Creative Optimization

AI technology that automatically tests and serves the best-performing ad creative combinations to each viewer.

Dynamic Pricing

AI-driven strategy that automatically adjusts prices in real-time based on demand, competition, inventory, and market conditions.

Dynamic Pricing Strategy

Revenue optimization approach that adjusts registration fees based on demand, timing, inventory levels, and market conditions.

Dynamic Range Control

Production technique managing the difference between loud and quiet portions of music to optimize impact while maintaining musical dynamics.

E-E-A-T

Experience, Expertise, Authoritativeness, and Trustworthiness - Google's content quality guidelines.

E3 (Electronic Entertainment Expo)

Major video game industry trade show for announcing games, hardware, and gaming industry developments.

EP (Extended Play)

A release format longer than a single but shorter than a full album, typically 4-6 tracks.

EPK (Electronic Press Kit)

A digital package containing an artist's bio, photos, music, videos, and press materials.

Earned Media

Publicity gained through promotional efforts rather than paid advertising.

Earned Media Amplification

Strategic enhancement of organic media coverage through coordinated content distribution and stakeholder engagement tactics.

Earned Media Value

Estimated advertising equivalent value of earned media coverage.

Edge AI

Artificial intelligence processing performed locally on devices rather than in cloud data centers, enabling faster response times and privacy.

Edge Computing

Processing data closer to users at the network edge rather than centralized servers.

Edge Computing AI

Running AI models directly on local devices rather than cloud servers to reduce latency, improve privacy, and enable offline operation.

Edge Functions

Serverless code execution at network edge locations for ultra-low latency processing closer to users worldwide.

Edge-Side Includes

Server technique that assembles web pages by combining cached fragments at content delivery network edge locations for improved performance.

Editorial Calendar

A publication's schedule of planned coverage topics and special issues.

Editorial Calendar Integration

Strategic alignment of publicity activities with media editorial calendars and industry publication schedules for optimal coverage timing.

Editorial Calendar Synchronization

Process of aligning organizational announcements with media publication schedules and thematic coverage priorities.

Editorial Partnership

Collaborative relationships with media outlets that create mutually beneficial content opportunities beyond traditional pitching.

Electronic Press Kit (EPK)

A digital press kit containing an artist's bio, photos, music samples, videos, and press coverage used to pitch media and venues.

Eleven Labs

An AI company specializing in realistic text-to-speech and voice cloning technology.

Email Automation Workflows

Triggered email sequences that respond to specific user behaviors or characteristics to deliver personalized messaging at scale.

Email Bounce Rate

Percentage of sent emails that fail to reach recipients' inboxes due to delivery issues or invalid addresses.

Email Deliverability

The ability to successfully deliver emails to subscribers' inboxes rather than spam folders.

Email Deliverability Monitoring

Tracking email placement rates, spam complaints, and inbox reputation to ensure messages reach intended recipients successfully.

Email Frequency Testing

Systematic testing of email send frequency to optimize engagement rates while minimizing unsubscribes and spam complaints.

Email List Building

Strategies and tactics for growing an email subscriber list with qualified, engaged potential customers.

Email Open Rate

The percentage of email recipients who open a given email.

Email Personalization

Customizing email content, subject lines, and timing based on individual recipient data, behavior, and preferences.

Email Segmentation

The practice of dividing email subscribers into smaller groups based on set criteria.

Email Warm-Up

The process of gradually increasing email volume from a new IP or domain to build sender reputation.

Embargo

An agreement between a source and journalists that information shared in advance will not be published before a specified date and time.

Embargo

A request to delay publication of news until a specified date and time.

Embargo Breach

When a journalist publishes embargoed news before the agreed release time.

Embargo Lift

The specific date and time when journalists can publish information shared under embargo agreement.

Embedding

A numerical representation of text that captures its meaning for comparison and search.

Emergency Response Protocol

Documented procedures for handling medical emergencies, severe weather, security threats, and other crisis situations during events.

Emergent Behavior

Unexpected capabilities that appear in AI models at scale without being explicitly programmed or trained for.

Emmy Awards

Prestigious television awards recognizing excellence in TV programming, presented by the Academy of Television Arts & Sciences.

Engagement Pod Strategy

Coordinated groups of social media users who mutually engage with each other's content to boost algorithmic visibility and reach.

Engagement Quality Score

Metric evaluating the depth and meaningfulness of social media interactions beyond basic likes and follows.

Engagement Rate

A metric measuring the level of interaction that content receives relative to reach or followers.

Engagement Velocity Tracking

Real-time measurement of attendee interaction rates across different event touchpoints to optimize engagement strategies during the event.

Ensemble Learning

Combining multiple AI models to make predictions, typically achieving better accuracy than any single model alone.

Entertainment Contract

Legal agreements governing relationships between talent, studios, producers, and other parties in entertainment production and distribution.

Entertainment Publicity

Specialized public relations focused on generating media coverage for entertainment properties, celebrities, and industry events.

Episodic Television

Television content structured in standalone episodes that can be viewed independently without requiring sequential viewing.

Equity Financing (Film)

Investment capital in exchange for ownership share and participation in film profits.

Error Boundary

A component pattern that catches JavaScript errors in component trees and displays fallback UI instead of crashing the application.

Esports Franchise

A professional competitive gaming team operating within a league structure, often with city-based branding.

Estimated Delivery

The projected date when a completed film and all required materials will be delivered to distributors.

Evaluation Framework

Systematic approach to measuring AI system quality and performance.

Event Ambassador Program

A structured program where selected attendees or community members promote an event in exchange for perks, recognition, or compensation.

Event Analytics

Data collection and analysis to measure event performance and attendee behavior.

Event App

A mobile application providing event information, networking, and engagement features.

Event Brief

A comprehensive document outlining all key details and objectives for an event.

Event Budget Reconciliation

Post-event financial analysis comparing actual expenses and revenues against projected budgets to identify variances and inform future planning.

Event Build Schedule

Detailed timeline outlining all physical setup activities, vendor coordination, and installation phases for event production.

Event Carbon Footprint

The total greenhouse gas emissions produced by all aspects of an event from planning through execution.

Event Carbon Offset

Programs that calculate and compensate for the greenhouse gas emissions generated by events through environmental investments.

Event Carbon Offset Program

Initiative to measure, reduce, and compensate for greenhouse gas emissions generated by event activities through verified environmental projects.

Event Check-In Software

Digital tools that manage attendee registration verification and entry processing at events.

Event Command Center

Centralized control hub where event staff coordinate operations, monitor activities, and manage real-time communications.

Event Concierge

A dedicated service role providing personalized assistance, recommendations, and problem-solving for event attendees.

Event Contingency Plan

Prepared responses for potential problems that could disrupt an event.

Event Data Architecture

Systematic framework for collecting, integrating, and analyzing data from multiple event sources to enable informed decision-making.

Event Data Privacy Compliance

Adherence to data protection regulations when collecting, storing, and processing attendee information for events.

Event Experience Design

Holistic approach to creating memorable, purposeful attendee journeys at events.

Event Floor Plan

Detailed diagram showing the spatial layout of an event venue including seating arrangements, stages, vendor booths, and traffic flow patterns.

Event Gamification

Applying game mechanics like points, challenges, and leaderboards to event experiences to increase engagement and participation.

Event Impact Measurement

Systematic evaluation of event outcomes against predetermined objectives using quantitative and qualitative metrics.

Event Intelligence

Using data and analytics from past events to optimize planning, personalize experiences, and measure success.

Event Lead Capture

Systems for collecting and qualifying prospect information from trade shows and events.

Event Logistics Coordinator

Professional responsible for managing operational details including vendor coordination, timeline execution, and on-site problem resolution.

Event Management

The application of project management principles to the creation and development of events.

Event Management Platform

Software that centralizes event planning, registration, attendee management, and analytics.

Event Management Software

Comprehensive platforms that handle registration, attendee management, logistics, and event operations.

Event Marketing

Marketing strategy that promotes brands, products, or services through hosted or sponsored in-person or virtual events.

Event Mobile App

A smartphone application designed for event attendees that provides schedules, maps, networking tools, and real-time updates during an event.

Event Planning

The process of organizing and coordinating all aspects of an event from concept to execution.

Event Production

All technical and creative elements required to execute an event, including staging, AV, and lighting.

Event Production Timeline

Master schedule coordinating all event planning and execution activities.

Event ROI

Measurement of the return on investment from an event, comparing outcomes achieved to resources invested.

Event ROI Calculator

A framework for measuring event return on investment across revenue, lead generation, and brand value metrics.

Event Registration

The process and systems for attendee sign-up, ticketing, payment, and information collection.

Event Registration Platform

Software that manages the attendee registration process for events, handling ticketing, payments, confirmations, and attendee data collection.

Event Rider

Detailed technical and hospitality requirements document specifying all needs for speakers, performers, or special guests.

Event Risk Assessment

Systematic evaluation of potential hazards and vulnerabilities that could impact event safety, success, or organizational reputation.

Event Risk Matrix

Systematic tool for identifying, assessing, and prioritizing potential event risks based on probability and impact severity.

Event Run of Show

A minute-by-minute timeline that outlines every element of an event from setup to breakdown, serving as the master schedule for all vendors and staff.

Event Security Briefing

Comprehensive security orientation and communication process for all event staff and vendors to ensure coordinated safety protocols.

Event Security Planning

Comprehensive safety and security strategy addressing crowd management, access control, emergency response, and threat mitigation protocols.

Event Sponsorship

Companies paying for branded presence and marketing opportunities at events.

Event Stream Processing

Real-time data processing approach that handles continuous streams of events to enable immediate responses and live analytics.

Event Sustainability

Planning and executing events with minimal environmental impact.

Event Tech Rider

Technical requirements document specifying all technology, connectivity, and digital infrastructure needs for an event.

Event Tech Stack

The collection of technology tools used to plan, execute, and analyze events.

Event Technology

Software and hardware solutions that enhance event planning, execution, and attendee experience.

Event Technology Integration

Strategic implementation of digital tools and platforms to enhance attendee experience, streamline operations, and capture valuable event data.

Event Technology Stack

The integrated suite of software tools used to plan, execute, and measure events from registration to follow-up.

Event Theming

Cohesive design concept that unifies all visual and experiential elements of an event.

Event Tracking

Capturing specific user interactions beyond page views—clicks, scrolls, video plays, form submissions.

Event Waste Audit

Systematic assessment of event waste generation, disposal methods, and opportunities for reduction to improve sustainability performance.

Event-Driven Architecture

System design where components communicate through asynchronous events.

Eventbrite

A leading event ticketing and management platform for in-person and online events.

Evergreen

Content or stories that remain relevant regardless of current news cycles.

Evergreen Content

Content that remains relevant and valuable long after its publication date.

Exclusive

News or access offered to one outlet before others, in exchange for prominent coverage.

Executive Consultant

Industry veteran who provides strategic guidance and expertise to productions while maintaining minimal day-to-day involvement.

Executive Retreat

Off-site gatherings for leadership teams to focus on strategy, planning, and team building away from daily operations.

Executive Visibility

Strategic programs to raise the profile and thought leadership of company executives.

Exhibit Hall

The area of a conference or trade show where exhibitors display products, services, and information to attendees.

Experience Design

The intentional crafting of every attendee touchpoint to create cohesive, memorable, and meaningful event experiences.

Experience Personalization Engine

Technology system that customizes event content, recommendations, and interactions based on individual attendee preferences and behavioral data.

Experiential Activation

A marketing event or installation designed to create memorable brand experiences through interactive engagement.

Experiential Marketing

Marketing strategy that engages consumers through immersive, interactive brand experiences.

Explainable AI

AI systems designed to provide clear explanations for their decisions, enabling humans to understand and trust automated choices.

F&B (Food and Beverage)

All food and drink services provided at an event, from coffee breaks to formal dinners.

F&B Minimum

The required minimum spend on food and beverage at a venue.

FAST Channels

Free Ad-Supported Streaming TV channels that replicate the linear broadcast experience.

FOH (Front of House)

The audio mixing position typically located in the audience area where the sound engineer controls what everyone hears.

Fact Sheet

A one-page document presenting key facts, statistics, and information about an organization or topic.

Factsheet

A concise document summarizing key facts about a company, product, or initiative.

Fairness Metrics

Quantitative measures used to evaluate whether AI systems treat different groups equitably across protected characteristics.

Fan Data Platform

Tools that help artists collect, analyze, and activate fan data directly.

Fan Engagement

Strategic efforts to build and maintain active relationships with audience members, turning casual viewers into passionate advocates.

Fan Funding

Direct financial support from fans for music creation and artist activities.

Fan Monetization

Converting fan engagement into revenue through direct purchases, subscriptions, experiences, and community access.

Fan Token

Digital assets that give holders voting rights, access, or perks tied to an artist, team, or entertainment property.

Fandom Activation

Marketing strategies designed to mobilize passionate fan communities into promotional and advocacy actions.

Favicon

A small icon displayed in browser tabs and bookmarks to identify a website.

Favored Nations

A contract clause ensuring equal treatment among comparable participants.

Feature

A guest appearance by another artist on a track, credited as "featuring" in the song title.

Feature Engineering

Process of selecting, transforming, and creating input variables that help machine learning models make better predictions.

Feature Flag

Toggle that controls feature availability without deploying new code.

Featured Snippet

A highlighted search result that appears above organic listings, directly answering a user's query.

Federated Architecture

Distributed system approach where independent teams manage separate services that integrate seamlessly for end users.

Federated Identity Management

Authentication system that allows users to access multiple applications using a single identity without sharing credentials across services.

Federated Learning

Training AI models across distributed devices without centralizing data, preserving privacy while enabling collaborative learning.

Feedback Loop Integration

Systems that continuously improve AI performance by incorporating user interactions and outcomes back into model training.

Festival Production Scaling

Process of adapting touring productions to festival constraints while maintaining artistic impact within shared infrastructure and time limitations.

Festival Strategy

Coordinated approach to film festival submissions and premieres designed to maximize industry exposure and acquisition potential

Few-Shot Learning

Teaching AI new tasks by providing just a few examples in the prompt.

Film Budget

The estimated total cost of producing a film, covering all phases from development through delivery.

Film Commission

Government agency promoting and supporting film production in their region.

Film Distribution

The process of making a completed film available to audiences through various channels.

Film Festival

Curated event showcasing films, often premiere venue for new work.

Film Festival Circuit

The network of prestigious film festivals (Sundance, Cannes, Toronto, etc.) where independent films premiere and seek distribution deals.

Film Festival Strategy

Approach to festival submissions, premieres, and leveraging festival exposure.

Film Financing

The process of securing funding to produce a film from various sources including investors, studios, and incentives.

Film Market

Trade event where films are bought and sold internationally.

Film Market Screening

Private exhibition of films for industry buyers, distributors, and sales agents during film markets and festivals.

Film Production

The process of creating a motion picture from initial concept through finished product.

Final Approved Script

The locked version of a screenplay that production is based upon.

Final Cut

The contractual right to approve a film's ultimate creative decisions without studio override.

Fine-Tuning

Training an existing AI model on specialized data to improve performance for specific tasks or domains.

Fire Marshal Capacity

The maximum legal occupancy of a venue as determined by fire safety regulations.

Fireside Chat

An informal, conversational interview format at events where a moderator guides a discussion with one or two speakers on stage.

First Look Deal

An agreement giving a studio the first opportunity to develop or purchase a creator's projects.

First-Party Data

Data collected directly from your audience through your owned channels and touchpoints.

Flagging

Verbal technique to emphasize the most important points during interviews.

Flywheel Model

A business growth model where satisfied customers fuel acquisition through referrals and advocacy, creating self-sustaining momentum.

For Your Consideration Campaign

Organized promotional efforts to influence award voters and secure nominations and wins.

Force Majeure

Contract clause covering unforeseeable circumstances that prevent event execution, like natural disasters or pandemics.

Foreign Sales

International distribution rights licensing to generate revenue from global territories outside domestic markets.

Foreign Sales Agent

A company that licenses films to international distributors on behalf of producers.

Format Bible

Comprehensive document detailing all creative and production elements needed to reproduce a television format in different markets.

Format Rights

The rights to adapt a television show concept for production in different countries or markets.

Foundation Model

Large AI models trained on broad data that serve as the base for many applications, like GPT-4 or Gemini.

Four Walls

A venue rental arrangement where the artist pays for the space and keeps all revenue.

Four-Quadrant

A film designed to appeal to all major audience demographics—male, female, over 25, and under 25—maximizing commercial potential.

Four-Quadrant Film

A movie designed to appeal to all major demographic segments: men, women, and audiences both over and under 25.

Four-Walling

Renting a theater directly rather than working with an exhibitor.

Franchise

A media property with multiple installments, merchandise, and brand extension potential.

Franchise Development

The strategic planning and production of multiple interconnected films, shows, or content pieces that build a larger entertainment universe.

Franchise Fatigue

Audience exhaustion with established entertainment properties that leads to declining engagement.

Franchise Strategy

Long-term planning for expanding intellectual property across multiple productions.

Frequency Capping

An advertising control that limits the number of times a specific user sees the same ad within a defined time period.

Friction Analysis

The systematic identification and measurement of obstacles that prevent users from completing desired actions in digital interfaces.

Front of House

Audio mixing position and equipment located in the audience area, responsible for controlling the sound that audiences hear during live performances.

Frontend

The client-side code that users see and interact with directly in their browser.

Frontier Model

The most advanced AI models representing the current cutting edge of capabilities.

Frontline Release

A new release receiving active marketing and promotion from a label.

Funnel Analysis

Tracking user progression through defined conversion steps to identify where prospects drop off.

GDPR (General Data Protection Regulation)

European privacy law governing how organizations collect and process personal data.

GEO (Generative Engine Optimization)

Optimizing content to appear in AI-powered search engines and chatbots like ChatGPT and Perplexity.

GPT (Generative Pre-trained Transformer)

A family of large language models that generate human-like text based on input prompts.

GPT-4

OpenAI's most capable large language model, powering ChatGPT Plus and enterprise AI applications.

GPT-4o

OpenAI's optimized multimodal model offering GPT-4 intelligence at faster speeds and lower costs.

Gaana

Major Indian music streaming service owned by Times Internet with extensive Bollywood and regional content.

Gap Financing

Loans secured against unsold distribution rights to fill budget gaps in film financing.

Gated Content

Premium content assets that require users to provide contact information or payment before accessing.

Gated Content Strategy

Requiring user information exchange for access to premium content like whitepapers, ebooks, or webinars to generate qualified leads.

Gemini

Google's family of multimodal AI models powering Bard, Search, and Google Cloud AI services.

General Session

A main conference session where all attendees gather together in one room.

Generative AI Marketing

Applying generative AI models to create marketing content, visuals, and campaigns at scale.

Generative Engine Optimization (GEO)

Optimizing content to appear in AI-generated search results and summaries from tools like ChatGPT, Perplexity, and Google AI Overviews.

Geotargeting

Delivering different content or ads to users based on their geographic location.

Gesture-Based Navigation

Interface navigation controlled through touch gestures, mouse movements, or motion sensors rather than traditional button-based controls.

Ghost Producer

A producer who creates music that is credited to and released under another artist's name.

Git

A distributed version control system for tracking changes in source code.

Git Workflow Strategy

Organized branching and merging methodologies that teams follow to manage code collaboration and release processes effectively.

GitHub Copilot

An AI pair programmer that suggests code completions and entire functions as developers type.

Golden Globe Awards

Film and television awards presented by the Hollywood Foreign Press Association, known for predicting Oscar winners and celebrity-filled ceremonies.

Google Analytics

Google free web analytics service tracking website traffic, user behavior, and conversions.

Google Analytics 4 (GA4)

Google current web and app analytics platform that uses event-based tracking to measure user interactions across websites and mobile applications.

Google I/O

Google's annual developer conference announcing new products, APIs, and technology updates.

Google Tag Manager

A tag management system that allows marketers to deploy and manage tracking codes on websites without modifying the source code directly.

Gradient Descent

Optimization algorithm that iteratively adjusts model parameters by moving in the direction that minimizes prediction errors.

Grammy Awards

Annual awards ceremony honoring achievements in the music industry, presented by the Recording Academy.

GraphQL

Query language and runtime for APIs that allows clients to request specific data structures in single network calls.

Green Light

Official studio approval for a project to move into production with committed financing.

Green Room