Industry Glossary
Comprehensive terminology covering marketing, events, music, film, and public relations.
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A
A&R
Artists and Repertoire, the label division responsible for discovering talent and overseeing releases.
A&R (Artists and Repertoire)
The record label division responsible for discovering talent and overseeing artistic development.
A/B Testing
A method comparing two versions of a webpage or element to determine which performs better statistically.
A/B Testing Platform
Software that enables running experiments to test different versions of digital experiences.
A/V Rider
A technical document specifying all audio-visual equipment requirements for a speaker or performer.
A24
Independent film studio known for critically acclaimed, culturally influential films including Everything Everywhere All at Once and Moonlight.
A3E (Advanced Audio + Applications Exchange)
Conference connecting music technology innovators with audio professionals at the intersection of audio and technology.
AI (Artificial Intelligence)
Technology that enables machines to simulate human intelligence and learning.
AI API
Programming interfaces that enable applications to access AI model capabilities through simple function calls.
AI Agent
Autonomous AI systems that can plan, execute multi-step tasks, use tools, and take actions to achieve goals.
AI Agents
AI systems that can autonomously take actions and make decisions to accomplish goals.
AI Alignment
Ensuring AI systems behave according to human values, intentions, and goals rather than causing unintended harm.
AI Automation
Using artificial intelligence to automate tasks, workflows, and decision-making processes that traditionally required human intervention.
AI Bias
Systematic errors in AI outputs that reflect prejudices in training data or model design.
AI Chatbot
Automated conversational interfaces that use AI to understand and respond to user questions and requests.
AI Content Detection
Tools and techniques designed to identify whether content was generated by AI rather than written by humans.
AI Content Generation
Using artificial intelligence to create marketing content including copy, images, videos, and other creative assets.
AI Copilot
An AI assistant embedded in software to help users complete tasks more efficiently.
AI Copywriting
Using artificial intelligence to generate marketing copy, ad text, and content at scale.
AI Gateway
Centralized service managing AI API access, costs, and observability.
AI Governance
Policies and frameworks for responsible AI development, deployment, and oversight.
AI Hallucination
When AI models generate false, fabricated, or nonsensical information that appears plausible but has no basis in fact.
AI Image Generation
Using AI models to create visual content from text descriptions or other inputs.
AI Inference
Using a trained AI model to make predictions or generate outputs.
AI Jailbreak
Techniques to bypass AI safety constraints and make models produce restricted content.
AI Music Tools
Software using artificial intelligence to assist with music creation and production.
AI Optimization (AIO)
Optimizing content for AI-driven search engines and recommendation algorithms like Google SGE.
AI Orchestration
Coordinating multiple AI models and services to accomplish complex tasks.
AI Orchestration Layer
Software that coordinates multiple AI models and services to complete complex tasks.
AI Overview
Google's AI-generated summary boxes that appear at the top of search results, synthesizing information from multiple sources.
AI Personalization
Using machine learning to deliver individualized content, recommendations, and experiences to each user.
AI Prompt Engineering
The practice of crafting effective prompts to get optimal responses from AI language models.
AI Red Teaming
Systematically testing AI systems for vulnerabilities, biases, and harmful outputs.
AI Safety
The field focused on ensuring AI systems operate safely, reliably, and as intended.
AI Scaling Laws
Mathematical relationships between model size, data, compute, and performance.
AI Summit
Business-focused AI conference series exploring enterprise artificial intelligence applications and strategy.
AI Watermarking
Invisible markers embedded in AI-generated content to identify its synthetic origin.
AI Workflow Automation
Using AI to automate multi-step business processes with intelligent decision-making.
AI-Generated Search
Search experiences where AI provides synthesized answers instead of traditional link results.
AI-Powered Attribution
Using machine learning to determine the true contribution of marketing touchpoints to conversions.
API (Application Programming Interface)
A set of rules and protocols that allows different software applications to communicate and share data with each other.
API (Application Programming Interface)
A set of protocols enabling different software applications to communicate and share data.
API Gateway
Central entry point managing API traffic, security, and routing.
API Integration
Connecting software applications through their APIs to share data and functionality.
API Rate Limiting
Restricting the number of API requests a client can make within a specified time period.
API-First Design
Development approach that treats APIs as primary products requiring careful design.
ASCAP
American Society of Composers, Authors, and Publishers - a performing rights organization that licenses and collects royalties for public performances.
ASCAP (American Society of Composers, Authors and Publishers)
Performance rights organization collecting royalties when members' music is publicly performed.
AV
Audio-visual equipment and services for sound, video, and lighting at events.
AV Production
The technical coordination of audio, video, and lighting for events.
AVOD
Ad-Supported Video on Demand—free streaming services funded by advertising.
Above the Line
Creative talent and costs that are negotiated before production begins.
Above-the-Line Costs
Budget items for key creative talent including writers, directors, and principal actors.
Academy Awards (Oscars)
The most prestigious film awards presented annually by the Academy of Motion Picture Arts and Sciences, recognizing excellence in cinematic achievements.
Academy of Motion Picture Arts and Sciences (AMPAS)
Professional organization of filmmakers that presents the Academy Awards (Oscars) and preserves film history.
Accessibility (A11y)
Designing digital products usable by people with disabilities, including visual, auditory, motor, and cognitive impairments.
Accessibility Audit
Systematic evaluation of digital products against accessibility standards.
Accessibility Testing
Evaluating digital products for usability by people with disabilities.
Accordion
A UI component that expands and collapses to show or hide content sections.
Account-Based Marketing
A B2B strategy that focuses marketing resources on a set of target accounts using personalized campaigns.
Acquisition
The process by which a distributor or platform purchases or licenses rights to distribute a film.
Ad Age (Advertising Age)
Leading advertising industry publication covering agencies, brands, media, and marketing trends since 1930.
Ad Extensions
Additional information that expands your search ads with extra business details like phone numbers, links, or location.
Ad Fatigue
The decline in ad performance when audiences become overexposed to the same creative, resulting in decreased engagement and higher costs.
Ad Rank
The score that determines your ad position and whether your ad will show.
Adobe Summit
Adobe's annual conference covering digital marketing, analytics, and customer experience technology.
Advance
Upfront payment from a label or publisher against future royalties, recouped from earnings before the artist receives additional payments.
Adversarial Examples
Carefully crafted inputs designed to fool AI models into making mistakes, often imperceptible to humans but causing system failures.
Adversarial Training
Training method where neural networks compete against each other to improve robustness and reduce vulnerabilities.
Advertising Week
Global conference series exploring the future of marketing, media, and technology across major cities.
Advertorial
Paid content designed to look like editorial content in a publication.
Adweek
Major advertising industry publication covering creative agencies, brand marketing, media, and marketing technology.
Agent
An AI system that can autonomously take actions and make decisions to accomplish goals.
Agentic AI
AI systems capable of autonomous decision-making and goal-directed behavior.
Agentic Memory
Long-term memory systems that allow AI agents to retain and recall information across sessions.
Agentic Reasoning
AI capability where models autonomously plan, execute, and iterate on multi-step tasks without constant human guidance.
Agentic Workflow
A multi-step process where AI agents autonomously complete complex tasks.
Agile
An iterative approach to software development emphasizing flexibility, collaboration, and frequent delivery.
Album Cycle
The coordinated release and promotion period around a major project.
Algorithm
The automated system determining what content users see in their feeds based on predicted relevance and engagement.
Algorithmic Bias
Systematic unfairness in AI systems that discriminates against certain groups due to biased training data or flawed algorithms.
All-In Deal
A recording contract where the artist's royalty must cover producer fees and other costs.
Amazon Music
Amazon's music streaming service available in free, Prime, and Unlimited tiers with Alexa voice integration.
Amazon Prime Video
Amazon's streaming service included with Prime membership, known for prestige originals and sports rights.
American Film Market (AFM)
Major film industry market where independent films are bought and sold by distributors worldwide.
American Marketing Association (AMA)
Professional association advancing marketing practice through education, research, and community since 1937.
Amplification
Strategies to extend the reach of earned media through owned and paid channels.
Amplitude
A digital analytics platform specializing in product intelligence and behavioral analytics.
Analyst Relations
Strategic communications with industry analysts who influence enterprise buying decisions.
Analytics
Collecting and analyzing data about user behavior and website performance.
Ancillary Revenue
Income from live events beyond ticket sales, including merchandise, concessions, and VIP packages.
Ancillary Rights
Secondary revenue sources beyond primary distribution including merchandise, gaming, and licensing opportunities.
Anghami
The leading music streaming platform in the Middle East and North Africa region.
Angle Development
The strategic process of crafting unique perspectives on news stories to increase media interest and coverage potential.
Answer Engine Optimization
Optimizing content for AI answer engines and conversational search interfaces.
Anthropic
An AI safety company and creator of Claude, focused on building reliable and interpretable AI systems.
Apple Music
Apple's subscription music streaming service with 100+ million subscribers and deep integration across Apple devices.
Application Performance Monitoring
Tools that track application performance and identify issues in real-time.
Arthouse Film
Films made primarily for artistic merit rather than commercial appeal, often shown in independent theaters.
Artist Branding
Strategic development of an artist visual identity, story, and market positioning.
Artist Development
The comprehensive process of nurturing an artist's creative growth, brand identity, and career trajectory.
Artist Manager
A professional who guides the career development and business affairs of musicians.
Artist Royalty Split
Division of earnings between collaborators on a musical work or recording.
Association of National Advertisers (ANA)
Trade association representing brand marketers, providing advocacy, research, and professional development.
Astroturfing
Creating fake grassroots support to make corporate messaging appear organic.
Attach
To secure a commitment from key talent, director, or financing for a film project.
Attendee Acquisition
The marketing strategies and tactics used to attract and convert target audiences into event registrants.
Attendee Acquisition Strategy
Planned approach to attracting and registering target audiences for events.
Attendee Engagement Strategy
Comprehensive plan to maximize participant interaction, learning, and satisfaction through targeted activities and experience design.
Attendee Journey
The complete experience an attendee has before, during, and after an event.
Attendee Journey Mapping
The process of visualizing every touchpoint in the attendee experience to optimize engagement and eliminate friction.
Attendee Logistics
Management of attendee travel, accommodations, transportation, and on-site experience elements.
Attendee Mobile App
Smartphone applications that provide event information, networking, and engagement features to attendees.
Attendee Persona
Archetypal profile representing key segments of event attendees.
Attention Mechanism
AI technique that helps models focus on relevant parts of input data, enabling better understanding of context and relationships.
Attribution
The level of identification attached to a source quoted in media coverage.
Attribution Model
A rule that determines how credit for conversions is assigned to marketing touchpoints.
Attribution Modeling
AI-powered analysis that determines which marketing touchpoints contribute to conversions, enabling better budget allocation decisions.
Attribution Window
The time period during which a conversion can be credited to a marketing touchpoint.
Attrition Clause
A contract provision specifying penalties if actual attendance falls below committed room nights or attendees.
Attrition Rate
The percentage of reserved hotel rooms or guaranteed attendees that fail to materialize.
Audience Suppression
Excluding specific user segments from seeing advertising to improve efficiency.
Audience Targeting
Selecting specific user segments for ad delivery based on demographics, behaviors, interests, or other attributes.
Audio Interface
Hardware connecting microphones and instruments to computers for digital recording and playback.
Audiomack
Free music streaming platform popular in hip-hop and African music communities with no paywall barriers.
Audit Rights
Contractual permission for profit participants to examine studio financial records to verify accurate royalty calculations.
Authentication Token
A secure string that verifies a user's identity and authorizes access to protected resources.
Awards Campaign
Strategic publicity and lobbying efforts to position a film, show, or performance for industry awards recognition.
B
B-Roll
Supplemental video footage provided to media for use in television or digital video coverage.
BEO
Banquet Event Order, a detailed document specifying all event logistics for venue staff.
BEO (Banquet Event Order)
A document detailing all arrangements between a venue/caterer and event client.
BMI
Broadcast Music, Inc. - a major performing rights organization that collects and distributes royalties for songwriters and publishers.
BMI (Broadcast Music, Inc.)
Performance rights organization collecting and distributing royalties for public performance of music.
Back End
Profit participation payments made to talent after a production recoups its costs.
Backend
The server-side code and infrastructure that powers a website or application.
Backend Points
A percentage of film profits or revenue paid to key talent as part of their compensation package.
Backgrounder
A document providing detailed context and background information for journalists.
Backlink
A hyperlink from one website to another, used by search engines as a ranking signal.
Badge
The credential worn by attendees identifying them and indicating their access level or role.
Badge Scan
Electronic capture of attendee information from event credentials for lead retrieval.
Badge Scanning
Technology for capturing attendee information through scannable credentials at events.
Bandcamp
Artist-direct platform where fans purchase music and merchandise with artists receiving 80-85% of sales.
Beat Reporter
A journalist assigned to cover a specific industry, topic, or geographic area.
Beat Sheet
A document outlining the major plot points and emotional beats of a screenplay.
Beatmaker
A producer who specializes in creating instrumental beats and backing tracks for artists.
Behavioral Analytics
Analysis of user interaction patterns and behaviors to identify usability issues and optimization opportunities.
Behavioral Trigger
An automated email sent in response to a specific customer action or inaction.
Below the Line
Technical and production costs that occur during the actual filmmaking process.
Benchmark
Standardized tests used to evaluate and compare AI model performance.
Berlin International Film Festival (Berlinale)
Major international film festival combining artistic competition with significant industry market activities.
Best Boy
Second-in-command to the gaffer (electric) or key grip who manages crew and equipment.
Bible
A comprehensive document detailing a TV series concept, characters, world, and story arcs.
Bid Strategy
The approach used to set and adjust bids for ad placements in paid campaigns.
Bidding Strategy
The approach used to set and adjust ad auction bids, from manual control to automated machine learning optimization.
Billboard
The authoritative music industry publication tracking charts, news, and business developments since 1894.
Billboard Music Conference
Annual music industry conference covering trends, business strategies, and networking hosted by Billboard.
Binge-Watching
Consuming multiple episodes or an entire series in one sitting, enabled by streaming platforms.
BizBash
Leading events industry publication covering event design, trends, and creative inspiration.
Bizzabo
A modern event experience platform for professional in-person and hybrid events.
Blanket License
A license granting permission to use any song in a PRO's catalog for a set period.
Blind Deal
A studio commitment to produce a project from specific talent without knowing what the project will be.
Blue-Green Deployment
Deployment strategy using two identical environments to enable instant rollback.
Boilerplate
Standard company description paragraph used at the end of press releases.
Booking Agent
A licensed professional who secures live performance opportunities for artists.
Boomplay
Africa's largest music streaming platform with 80+ million users across the continent.
Bottle Episode
A TV episode produced cheaply using limited locations and existing sets.
Bounce Rate
The percentage of visitors who leave a website after viewing only one page without taking any action.
Box Office
Revenue generated from theatrical ticket sales, a key measure of a film's commercial performance.
Box Office Tracking
Research methods used to predict and monitor a film's theatrical revenue performance.
Brand Ambassador
An individual who represents and promotes a brand, typically through their personal influence and platforms.
Brand Architecture
The organizational structure defining relationships between a parent brand and its sub-brands or product lines.
Brand Awareness
The extent to which consumers recognize and recall a brand and its products or services.
Brand Consistency
Maintaining uniform visual identity, messaging, and customer experience across all marketing channels and customer touchpoints.
Brand Dilution
The weakening of brand identity through inconsistent messaging or overextension.
Brand Equity
The commercial value derived from consumer perception of a brand name rather than the product itself.
Brand Equity Measurement
Quantifying the financial and perceived value that a brand name adds to products or services beyond their functional benefits.
Brand Guidelines
A comprehensive document defining how a brand should be visually and verbally represented across all touchpoints.
Brand Identity
The visible elements of a brand that identify and distinguish it in consumers' minds.
Brand Journalism
Creating newsworthy content using journalistic techniques to tell brand stories.
Brand Mention
Any instance where a brand name appears in media, social platforms, forums, or other public content online or offline.
Brand Personality
The set of human characteristics and traits attributed to a brand that shape how it communicates and connects.
Brand Positioning
The strategic process of establishing a unique impression in customers' minds.
Brand Refresh
An evolutionary update to visual identity and messaging that modernizes a brand without abandoning its core equity.
Brand Reputation
The collective perception of a brand held by customers, stakeholders, and the public based on their experiences and communications.
Brand Safety AI
AI systems that protect brand reputation by controlling ad placement and content context.
Brand Salience
The degree to which your brand comes to mind quickly and easily when customers think about your product category.
Brand Tracking
Ongoing measurement of brand awareness, perception, and competitive position.
Brand Voice
The consistent personality and tone expressed in all brand communications.
Breadcrumb
A secondary navigation showing the user's location within a website hierarchy.
Break-Even
The revenue point at which a film's income equals its total production and marketing costs.
Breakage
Contract deductions originally for damaged records, now often applied to digital sales.
Breakout Capacity
The number of separate meeting spaces a venue can provide for smaller sessions.
Breakout Room
Smaller meeting spaces adjacent to main conference areas used for concurrent sessions or small group discussions.
Breakout Session
Smaller, focused sessions that run concurrently during a conference.
Bridge Financing
Short-term loans that provide funds until permanent financing is secured for a film production.
Bridging
Interview technique for transitioning from difficult questions to key messages.
Browser Cache
Temporary storage of web files on a user's device to speed up subsequent page loads.
Bump-In
The process of moving equipment, sets, and materials into a venue before an event.
Bump-Out
The process of dismantling and removing all event equipment and materials from a venue.
Buyer Intent Data
Signals indicating prospect interest in purchasing specific products or services.
Buyout
Exclusive rental of an entire venue, preventing other events during your time.
Buyout Fee
A flat payment structure for live performances that replaces percentage-based revenue sharing, providing guaranteed compensation regardless of ticket sales.
Byline
A line identifying the author of an article, often securing thought leadership placement.
Byline Article
An article published under a spokesperson's name in trade or business publications.
Byline Placement
Securing publication of articles authored by company executives in target outlets.
C
CAA (Creative Artists Agency)
The largest talent and sports agency representing top artists, athletes, and entertainment properties worldwide.
CDN (Content Delivery Network)
A geographically distributed network of servers that delivers web content to users from nearby locations.
CES
Consumer Electronics Show - the world's largest annual technology trade show held in Las Vegas each January.
CES (Consumer Electronics Show)
Annual technology trade show showcasing consumer electronics including entertainment and media technology.
CMS (Content Management System)
Software that helps users create, manage, and modify digital content.
Cache
Temporary storage that speeds up data retrieval by keeping frequently accessed data closer to users.
Cache Invalidation
The process of removing outdated cached data so fresh content can be served.
Caching Strategy
A plan for storing frequently accessed data temporarily to reduce latency and server load while ensuring data freshness.
Call Sheet
The daily production document detailing shooting schedule, cast calls, crew calls, and logistics.
Call Time
The scheduled arrival time for staff, vendors, or talent at an event.
Call for Proposals (CFP)
Open solicitation inviting speakers and presenters to submit session proposals for conferences.
Call for Speakers
The process of soliciting and evaluating proposals from potential presenters for conference sessions.
Call to Action (CTA)
A button or link designed to prompt users to take a specific action.
Call-to-Action (CTA)
A prompt that tells users what action to take next, typically in the form of a button or link with action-oriented text.
Canary Release
Gradually rolling out changes to a small subset of users before full deployment.
Cannes Film Festival
The world's most prestigious film festival, held annually in Cannes, France, awarding the Palme d'Or.
Cannes Film Festival
The world's most prestigious film festival held annually in France, showcasing international cinema and premiering major films.
Cannes Lions
The International Festival of Creativity - the advertising industry's most prestigious awards and conference.
Canonical URL
An HTML element specifying the preferred version of a webpage when duplicate or similar content exists at multiple URLs.
Capacity Management
Strategic decisions about event sizing and ticket allocation to optimize revenue and experience.
Cast Contingent
Financing commitment dependent on attachment of approved cast members.
Casting
Process of selecting actors to portray characters in film and television.
Casting Director
A professional who identifies and recommends actors for roles in film, television, and theater productions.
Catalog
The complete collection of recorded works owned or controlled by an artist, label, or publisher.
Catalog Acquisition
Purchasing the ownership rights to an artist's or publisher's existing music catalog as an investment asset.
Catalog Value
The financial worth of a songwriter's or artist's body of work, increasingly important as music rights become an investment asset class.
Category Creation
Strategy of defining and dominating a new market category rather than competing in existing ones.
Catering
Food and beverage service provided at events, from coffee breaks to formal dinners.
Catering Guarantee
The confirmed number of guests for which food and beverage will be prepared and billed.
Catering Manager
The venue representative responsible for food and beverage planning, execution, and coordination for events.
Celebrity Endorsement
A marketing partnership where a celebrity promotes a product or brand in exchange for compensation, leveraging their fame and influence.
Chain of Thought
A prompting technique that improves AI reasoning by requesting step-by-step explanations.
Chain of Title
Documentation proving legal ownership of intellectual property rights through all transactions.
Channel Attribution
Measuring the contribution of different marketing channels to conversions.
Channel Optimization
The strategic selection and customization of communication channels to maximize message effectiveness with specific audiences.
Character Licensing
Granting permission to use fictional characters from entertainment properties on products or in other media.
ChatGPT
OpenAI's conversational AI assistant powered by GPT models, widely used for content creation, research, and task automation.
Chatbot Marketing
Using conversational AI to engage prospects, qualify leads, and guide customers through marketing funnels.
Churn Prediction
Machine learning models that identify customers likely to stop using your product or cancel their subscription.
Cinematographer
The director of photography responsible for visual storytelling through camera and lighting choices.
Cision
A leading PR software platform for media monitoring, journalist databases, and press release distribution.
Citability
How easily AI systems can identify, extract, and cite specific information from your content in their generated responses.
Claude
Anthropic's AI assistant known for nuanced understanding, strong reasoning, and safety-focused design.
Clearance
The legal process of obtaining permission to use copyrighted material like samples or compositions.
Click-Through Rate (CTR)
The percentage of people who click on a specific link out of the total number who view it.
Clip
A media mention or piece of coverage that can be saved and shared.
Clipping Service
Service that monitors and collects media coverage mentioning specific companies or topics.
Cloud Computing
Delivery of computing services over the internet, including storage, processing, and applications.
Co-Production Treaty
Government agreements enabling films to qualify as domestic productions in multiple countries.
Co-Publishing
A publishing deal where the songwriter and publisher share ownership of the copyright.
Coachella
Iconic annual music festival in California's Coachella Valley, known for trendsetting lineups and cultural influence.
Cohere
An enterprise AI company specializing in language models for business applications and search.
Cohort Analysis
Analyzing user behavior by grouping them based on shared characteristics or timeframes.
Cold Open
A scene at the beginning of a TV episode or film that plays before the opening credits.
Collaborator Split
The agreed percentage of royalties each contributor receives from a song.
Collection Society
An organization that collects and distributes royalties to rights holders when their music is performed or reproduced.
Color Grading
The process of altering and enhancing the color of motion picture footage.
Comic-Con International
Annual pop culture convention in San Diego where studios preview major film, television, and comic properties.
Comic-Con International
Major pop culture convention in San Diego where studios premiere trailers, panels, and exclusives for genre films, TV shows, and comics.
Commission Structure
The percentage and terms defining how a manager's payment is calculated from artist income.
Community Building Strategy
Creating engaged customer communities around shared interests or brand values to foster loyalty and drive word-of-mouth marketing.
Community Management
The practice of building, growing, and managing online communities around a brand or interest.
Community-Led Growth
Growth strategy centered on building and nurturing engaged user communities.
Completion Bond
Insurance policy guaranteeing film delivery within budget and schedule, protecting investors from cost overruns.
Completion Guarantee
Insurance that ensures a film will be completed and delivered according to specifications.
Completion Guarantor
A specialized insurer that guarantees a film will be completed on budget, enabling production financing from lenders.
Component Library
A collection of reusable UI components with standardized code and design patterns for consistent product development.
Composable Architecture
Building digital experiences from modular, interchangeable components and services.
Composable Commerce
Building e-commerce systems from interchangeable, best-of-breed components rather than monolithic all-in-one platforms.
Compound AI Systems
AI applications that combine multiple models, retrievers, and tools to solve complex tasks.
Compressor
Audio processing device that reduces dynamic range by automatically lowering volume levels above a set threshold, creating more consistent audio levels.
Computer Vision
A field of AI that enables computers to interpret and understand visual information from the world.
Conference Format
The structural design of a conference including session types, timing, and interaction patterns.
Conference Planning
The specialized process of organizing multi-session educational and networking events.
Conference Program
The complete schedule of sessions, speakers, activities, and events that make up a conference experience.
Conference Sponsorship
Financial support from companies in exchange for visibility, access, and marketing opportunities at conferences.
Conforming
Process of matching final edited picture with original high-resolution source material for finishing.
Constitutional AI
An approach to AI training that uses explicit principles to guide model behavior, making AI systems more predictable and aligned with human values.
Container Queries
CSS feature allowing elements to adapt their styling based on their container's dimensions rather than viewport size.
Containerization
Packaging software with all its dependencies into isolated, portable units called containers.
Content Amplification
Paid and organic strategies to extend the reach of content beyond owned channels.
Content Atomization
Breaking one piece of pillar content into multiple smaller formats optimized for different channels and audiences.
Content Calendar
A schedule that organizes when and where you plan to publish upcoming content.
Content Capture
Professional recording of event sessions for later use in marketing and attendee follow-up.
Content Cluster
A group of interlinked content pieces covering related subtopics, organized around a central pillar page.
Content Curation
Strategic selection and organization of educational sessions, speakers, and materials to create cohesive learning experiences aligned with audience needs.
Content Decay
The gradual decline in organic traffic and rankings that content experiences over time as it becomes outdated or outranked.
Content Delivery Network
Distributed server network that delivers content based on geographic location.
Content Governance
The policies, processes, and standards that ensure consistent, compliant, and quality content across an organization.
Content Library
A streaming platform's complete catalog of available films and television series.
Content Library Valuation
Methods for assessing the financial value of film and TV content catalogs.
Content Licensing
The practice of granting permission to use copyrighted content (film, TV, music) in exchange for fees or royalties.
Content Marketing
A strategic approach focused on creating valuable content to attract and retain a defined audience.
Content Marketing World
The largest content marketing conference featuring education, networking, and innovation in content strategy.
Content Pipeline
The flow of projects through development, production, and release stages.
Content Repurposing
Adapting existing content into different formats to reach new audiences.
Content Strategy
A plan for creating, publishing, and managing content that achieves specific business goals and serves audience needs.
Content Syndication
The strategic distribution of branded content across multiple media outlets and platforms to maximize reach and credibility.
Content Velocity
The speed at which content is created, published, and distributed across marketing channels to maintain audience engagement.
Context Length
The maximum amount of text an AI model can process in a single conversation or request.
Context Stuffing
Including extensive background information in AI prompts to improve response quality.
Context Window
The maximum amount of text an AI model can consider at once during a conversation or task.
Contingent Compensation
Payment owed to talent based on a project achieving specific performance milestones.
Continuous Deployment
Automatically releasing code changes to production after passing tests.
Controlled Composition
A song written or co-written by the artist under contract with a record label.
Controlled Messaging
Systematic coordination of all organizational communications to ensure consistency and prevent conflicting information.
Conversational AI
AI systems designed to engage in natural dialogue with humans through text or voice, powering chatbots and virtual assistants.
Conversion Funnel
The series of steps users take from first interaction to completing a desired action.
Conversion Optimization
The systematic process of increasing the percentage of website visitors who take desired actions.
Conversion Path Analysis
Examining the complete sequence of interactions that lead users from initial touchpoint to desired conversion actions.
Conversion Rate
The percentage of visitors who complete a desired action on your website or campaign.
Conversion Rate Optimization
Systematic testing and improvement of website elements to increase conversions.
Conversion Rate Optimization (CRO)
The practice of increasing the percentage of website visitors who take desired actions.
Cord-Cutting
The trend of consumers canceling traditional cable or satellite TV subscriptions in favor of streaming services.
Core Web Vitals
Google's metrics measuring real-world user experience: loading performance, interactivity, and visual stability.
Corkage
A fee charged by venues when clients bring their own beverages.
Corporate Communications
Strategic messaging and information sharing between an organization and its internal and external stakeholders.
Corporate Event
Events organized by businesses to engage employees, clients, partners, or stakeholders.
Corporate Event Branding
Strategic integration of company visual identity, messaging, and values throughout all event touchpoints to reinforce brand positioning.
Corporate Narrative
The overarching story a company tells about its purpose, values, and direction.
Cost Per Acquisition (CPA)
The average cost to acquire one customer through a specific marketing campaign or channel.
Cost Per Click (CPC)
The amount an advertiser pays each time a user clicks on their online advertisement.
Coverage
The variety of camera angles and shots captured to provide editing options for a scene.
Coverage Report
Analysis summarizing media coverage results from PR campaigns or time periods.
Crawl Budget
The number of pages a search engine will crawl on your site within a given timeframe.
Crawlability
How easily search engine bots can access, read, and index a website's pages and content.
Creative Fatigue
Declining ad performance as audiences become overexposed to the same creative.
Creative Producer
A producer focused on story, talent, and creative elements rather than primarily on financing and business aspects.
Creative Velocity
The speed at which marketing teams can produce and deploy new creative assets.
Creator Economy
The economic ecosystem of independent content creators monetizing their audiences.
Crisis Communication Plan
A documented strategy outlining how an organization will communicate with stakeholders during emergencies or reputation-threatening events.
Crisis Communications
The strategic communication approach used during organizational emergencies.
Crisis Holding Statement
A pre-approved brief response used to acknowledge a developing situation before full facts are known.
Crisis Management
The process of preparing for and responding to events that threaten organizational reputation.
Crisis Playbook
Pre-developed response protocols and messaging for potential crisis scenarios.
Crisis Simulation
Practice exercises that test organizational crisis response capabilities through realistic scenario-based training.
Crisis Tabletop Exercise
Simulated crisis scenario used to test and improve organizational response capabilities.
Cross Boarding
Shooting multiple projects simultaneously to maximize location, cast, and crew efficiency across productions.
Cross-Browser Compatibility
Ensuring websites function correctly and display consistently across different web browsers.
Cross-Collateralization
Contractual arrangement where losses from one revenue stream offset profits from another, affecting how artists recoup advances across multiple income sources.
Crowd Flow
The movement patterns of attendees through an event space.
Cue Sheet
A document listing all music used in a film, TV show, or video production for royalty tracking.
Custom Dimensions
User-defined attributes that extend analytics platforms beyond default data collection.
Customer Acquisition Cost
The total cost of acquiring a new customer, including marketing and sales expenses divided by number of customers acquired.
Customer Acquisition Cost (CAC)
The total cost of acquiring a new customer, including all marketing and sales expenses.
Customer Data Platform (CDP)
Software that creates unified, persistent customer profiles by collecting data from multiple sources.
Customer Health Score
A composite metric predicting customer retention risk based on usage patterns, engagement, and other behavioral signals.
Customer Journey Analytics
Tracking and analyzing all customer interactions across touchpoints to understand the complete path from awareness to purchase and beyond.
Customer Lifetime Value
The total revenue a business can expect from a single customer account throughout their entire relationship.
Customer Lifetime Value (CLV)
The total revenue a business can expect from a single customer over their relationship.
Customer Summit
Event bringing customers together to learn, network, and deepen relationships with a company and each other.
Cvent
A leading enterprise event management software platform.
Cvent CONNECT
Annual conference for event professionals featuring education, product updates, and networking for event technology users.
D
DALL-E
OpenAI's text-to-image AI model that generates original images from natural language descriptions.
DGA
Directors Guild of America, the union representing film and television directors.
DNS
Domain Name System, the internet's directory that translates domain names to IP addresses.
DNS (Domain Name System)
The internet's system for translating human-readable domain names into IP addresses.
DSP
Digital Service Provider—streaming platforms and download stores that deliver music to consumers.
Dailies
Raw footage from each day of filming, reviewed by key creatives to assess progress and quality.
Damage Assessment
Systematic evaluation of reputation and business impact following negative events or adverse publicity.
Dark Funnel
The untrackable buyer journey activities that happen in private channels before prospects engage with your brand publicly.
Dark Mode
A display setting using light-colored text and elements on dark backgrounds.
Dark PR
Covert public relations tactics designed to damage competitors or manipulate public perception through hidden means.
Dark Pattern
Deceptive design practices that manipulate users into unintended actions.
Dark Social
Social sharing that occurs through private channels and cannot be tracked by analytics.
Data Layer
A JavaScript object that standardizes data collection for analytics and marketing tags.
Data Poisoning
Malicious manipulation of training data to compromise AI model behavior, causing models to make incorrect or biased decisions.
Database Migration
Process of making controlled changes to database schema or content.
Database Sharding
A database scaling technique that distributes data across multiple database instances based on a partition key.
Day And Date
Simultaneous release strategy launching content across multiple platforms on the same day.
Day Player
An actor hired for a single day or brief period, typically for small roles with few scenes.
Day Rate
A flat fee paid to musicians, crew, or producers for a single day of work.
Day of Show
The production activities and logistics that occur on the actual performance date.
Day-Out-of-Days
Schedule showing which cast and crew are needed for each shooting day.
Day-and-Date
A release strategy where a film debuts simultaneously in theaters and on streaming/VOD platforms, disrupting traditional windowing.
Day-and-Date Release
Releasing a film simultaneously across multiple platforms, such as theaters and streaming, on the same date.
Day-of Coordinator
A professional who manages event logistics and execution on the actual event day.
Dayparting Strategy
Scheduling ads to run during specific hours or days when target audiences are most active and likely to convert.
De-Aging
Visual effects technology that digitally alters actors to appear younger than their actual age.
Deadline Hollywood
Breaking news publication covering entertainment industry deals, casting, and business developments.
Deep Learning
A subset of machine learning using neural networks with many layers to analyze complex patterns in data.
Deepfake
AI-generated synthetic media that can convincingly replace one person's likeness with another.
Deezer
French-origin global music streaming platform with strong presence in Europe, Latin America, and emerging markets.
Deliverability Reputation
Email service provider ratings that determine whether messages reach inboxes or spam folders based on sender behavior and engagement.
Deliverables
The comprehensive package of materials—master files, documentation, legal clearances—required by distributors to release a film.
Delivery Requirements
Technical and legal materials distributors require including master files, documentation, and marketing assets.
Demand Generation
Marketing programs designed to drive awareness and interest in a company's products or services.
Demo
A rough recording of a song used to showcase material to labels, publishers, or collaborators.
Demo Deal
Agreement where a label funds recording demos before a full record deal.
Dependency Injection
Design pattern where components receive dependencies rather than creating them.
Design Operations (DesignOps)
Systematic approach to optimizing design team processes, tools, and collaboration for increased efficiency and consistency.
Design Ops
Operational practices that scale and optimize design team effectiveness.
Design System
A collection of reusable components and guidelines for consistent product design.
Design System Governance
Framework and processes for maintaining consistency, evolution, and adoption of design systems across organizations.
Design Tokens
Standardized design variables storing visual properties like colors, typography, and spacing for consistent cross-platform application.
Desk-Side Briefing
An informal meeting with a journalist at their office to share news or build relationships.
Deskside
An in-person meeting with a journalist at their workplace to build relationships.
DevOps
A methodology combining software development and IT operations to enable faster, more reliable releases.
Development Executive
Studio or production company employee responsible for identifying, acquiring, and guiding projects through development.
Development Hell
The extended, often troubled development phase where a project remains stuck without progressing to production.
Diffusion Model
An AI architecture that generates images by progressively refining random noise into coherent outputs.
Digital Aggregator
A service that distributes music from independent artists to streaming platforms.
Digital Footprint
The comprehensive online presence and reputation trail left by an individual or organization across digital platforms.
Digital Press Room
Online hub where journalists can access brand assets, news, and contact information.
Digital Service Provider Fee
Commission percentage taken by streaming platforms and digital retailers from gross revenue before distributing payments to rights holders.
Direct-to-Fan
Sales and engagement channels controlled by artists rather than intermediaries.
Director's Cut
A version of a film edited according to the director's vision, before studio modifications.
Directors Guild of America (DGA)
Labor union representing film and television directors negotiating contracts and administering awards.
Disney+
Disney's streaming platform featuring Marvel, Star Wars, Pixar, National Geographic, and Disney content.
Display Network
A network of millions of websites, apps, and videos where visual ads can appear, reaching users across the internet.
Distribution Deal
An agreement between an artist or label and a distributor to deliver music to streaming platforms.
Distribution Waterfall
The sequential order in which streaming and sales revenues are distributed among various stakeholders including platforms, distributors, labels, and artists.
Distribution Window
Specific time periods for each format of a film's release, from theatrical to streaming.
Domain Authority
A search engine ranking score that predicts how well a website will rank on search engines.
Double Opt-In
A two-step subscription process requiring email confirmation before adding someone to your list.
Drayage
The handling and transportation of exhibit materials within a convention venue.
Dreamforce
Salesforce's annual conference covering CRM, marketing technology, and enterprise software innovation.
Drip Campaign
An automated series of emails sent on a schedule or triggered by specific actions.
Drop
The release of new music, often with strategic timing and promotion.
Dropdown
A UI element that reveals a list of options when activated, typically by clicking.
Dubbing vs Subtitling
Alternative methods for making foreign-language content accessible to international audiences.
Dynamic Creative Optimization
AI technology that automatically tests and serves the best-performing ad creative combinations to each viewer.
Dynamic Pricing
AI-driven strategy that automatically adjusts prices in real-time based on demand, competition, inventory, and market conditions.
E
E-E-A-T
Experience, Expertise, Authoritativeness, and Trustworthiness - Google's content quality guidelines.
E3 (Electronic Entertainment Expo)
Major video game industry trade show for announcing games, hardware, and gaming industry developments.
EP (Extended Play)
A release format longer than a single but shorter than a full album, typically 4-6 tracks.
EPK (Electronic Press Kit)
A digital package containing an artist's bio, photos, music, videos, and press materials.
Earned Media
Publicity gained through promotional efforts rather than paid advertising.
Earned Media Value
Estimated advertising equivalent value of earned media coverage.
Edge Computing
Processing data closer to users at the network edge rather than centralized servers.
Edge Functions
Serverless code execution at network edge locations for ultra-low latency processing closer to users worldwide.
Editorial Calendar
A publication's schedule of planned coverage topics and special issues.
Editorial Partnership
Collaborative relationships with media outlets that create mutually beneficial content opportunities beyond traditional pitching.
Electronic Press Kit (EPK)
A digital press kit containing an artist's bio, photos, music samples, videos, and press coverage used to pitch media and venues.
Eleven Labs
An AI company specializing in realistic text-to-speech and voice cloning technology.
Email Automation Workflows
Triggered email sequences that respond to specific user behaviors or characteristics to deliver personalized messaging at scale.
Email Deliverability
The ability to successfully deliver emails to subscribers' inboxes rather than spam folders.
Email List Building
Strategies and tactics for growing an email subscriber list with qualified, engaged potential customers.
Email Open Rate
The percentage of email recipients who open a given email.
Email Segmentation
The practice of dividing email subscribers into smaller groups based on set criteria.
Email Warm-Up
The process of gradually increasing email volume from a new IP or domain to build sender reputation.
Embargo
A request to delay publication of news until a specified date and time.
Embargo Breach
When a journalist publishes embargoed news before the agreed release time.
Embedding
A numerical representation of text that captures its meaning for comparison and search.
Emergency Response Protocol
Documented procedures for handling medical emergencies, severe weather, security threats, and other crisis situations during events.
Emmy Awards
Prestigious television awards recognizing excellence in TV programming, presented by the Academy of Television Arts & Sciences.
Engagement Rate
A metric measuring the level of interaction that content receives relative to reach or followers.
Ensemble Learning
Combining multiple AI models to make predictions, typically achieving better accuracy than any single model alone.
Entertainment Contract
Legal agreements governing relationships between talent, studios, producers, and other parties in entertainment production and distribution.
Entertainment Publicity
Specialized public relations focused on generating media coverage for entertainment properties, celebrities, and industry events.
Equity Financing (Film)
Investment capital in exchange for ownership share and participation in film profits.
Estimated Delivery
The projected date when a completed film and all required materials will be delivered to distributors.
Evaluation Framework
Systematic approach to measuring AI system quality and performance.
Event Analytics
Data collection and analysis to measure event performance and attendee behavior.
Event App
A mobile application providing event information, networking, and engagement features.
Event Brief
A comprehensive document outlining all key details and objectives for an event.
Event Budget Reconciliation
Post-event financial analysis comparing actual expenses and revenues against projected budgets to identify variances and inform future planning.
Event Check-In Software
Digital tools that manage attendee registration verification and entry processing at events.
Event Contingency Plan
Prepared responses for potential problems that could disrupt an event.
Event Experience Design
Holistic approach to creating memorable, purposeful attendee journeys at events.
Event Floor Plan
Detailed diagram showing the spatial layout of an event venue including seating arrangements, stages, vendor booths, and traffic flow patterns.
Event Gamification
Applying game mechanics like points, challenges, and leaderboards to event experiences to increase engagement and participation.
Event Intelligence
Using data and analytics from past events to optimize planning, personalize experiences, and measure success.
Event Lead Capture
Systems for collecting and qualifying prospect information from trade shows and events.
Event Logistics Coordinator
Professional responsible for managing operational details including vendor coordination, timeline execution, and on-site problem resolution.
Event Management
The application of project management principles to the creation and development of events.
Event Management Platform
Software that centralizes event planning, registration, attendee management, and analytics.
Event Management Software
Comprehensive platforms that handle registration, attendee management, logistics, and event operations.
Event Marketing
Marketing strategy that promotes brands, products, or services through hosted or sponsored in-person or virtual events.
Event Planning
The process of organizing and coordinating all aspects of an event from concept to execution.
Event Production
All technical and creative elements required to execute an event, including staging, AV, and lighting.
Event Production Timeline
Master schedule coordinating all event planning and execution activities.
Event ROI
Measurement of the return on investment from an event, comparing outcomes achieved to resources invested.
Event Registration
The process and systems for attendee sign-up, ticketing, payment, and information collection.
Event Risk Assessment
Systematic evaluation of potential hazards and vulnerabilities that could impact event safety, success, or organizational reputation.
Event Security Planning
Comprehensive safety and security strategy addressing crowd management, access control, emergency response, and threat mitigation protocols.
Event Sponsorship
Companies paying for branded presence and marketing opportunities at events.
Event Sustainability
Planning and executing events with minimal environmental impact.
Event Tech Stack
The collection of technology tools used to plan, execute, and analyze events.
Event Technology
Software and hardware solutions that enhance event planning, execution, and attendee experience.
Event Technology Integration
Strategic implementation of digital tools and platforms to enhance attendee experience, streamline operations, and capture valuable event data.
Event Technology Stack
The integrated suite of software tools used to plan, execute, and measure events from registration to follow-up.
Event Theming
Cohesive design concept that unifies all visual and experiential elements of an event.
Event Tracking
Capturing specific user interactions beyond page views—clicks, scrolls, video plays, form submissions.
Event-Driven Architecture
System design where components communicate through asynchronous events.
Eventbrite
A leading event ticketing and management platform for in-person and online events.
Evergreen
Content or stories that remain relevant regardless of current news cycles.
Evergreen Content
Content that remains relevant and valuable long after its publication date.
Exclusive
News or access offered to one outlet before others, in exchange for prominent coverage.
Executive Retreat
Off-site gatherings for leadership teams to focus on strategy, planning, and team building away from daily operations.
Executive Visibility
Strategic programs to raise the profile and thought leadership of company executives.
Exhibit Hall
The area of a conference or trade show where exhibitors display products, services, and information to attendees.
Experience Design
The intentional crafting of every attendee touchpoint to create cohesive, memorable, and meaningful event experiences.
Experiential Activation
A marketing event or installation designed to create memorable brand experiences through interactive engagement.
Experiential Marketing
Marketing strategy that engages consumers through immersive, interactive brand experiences.
Explainable AI
AI systems designed to provide clear explanations for their decisions, enabling humans to understand and trust automated choices.
F
F&B (Food and Beverage)
All food and drink services provided at an event, from coffee breaks to formal dinners.
F&B Minimum
The required minimum spend on food and beverage at a venue.
FAST Channels
Free Ad-Supported Streaming TV channels that replicate the linear broadcast experience.
FOH (Front of House)
The audio mixing position typically located in the audience area where the sound engineer controls what everyone hears.
Fact Sheet
A one-page document presenting key facts, statistics, and information about an organization or topic.
Factsheet
A concise document summarizing key facts about a company, product, or initiative.
Fan Data Platform
Tools that help artists collect, analyze, and activate fan data directly.
Fan Engagement
Strategic efforts to build and maintain active relationships with audience members, turning casual viewers into passionate advocates.
Fan Funding
Direct financial support from fans for music creation and artist activities.
Fan Monetization
Converting fan engagement into revenue through direct purchases, subscriptions, experiences, and community access.
Favicon
A small icon displayed in browser tabs and bookmarks to identify a website.
Favored Nations
A contract clause ensuring equal treatment among comparable participants.
Feature
A guest appearance by another artist on a track, credited as "featuring" in the song title.
Feature Flag
Toggle that controls feature availability without deploying new code.
Featured Snippet
A highlighted search result that appears above organic listings, directly answering a user's query.
Federated Architecture
Distributed system approach where independent teams manage separate services that integrate seamlessly for end users.
Federated Learning
Training AI models across distributed devices without centralizing data, preserving privacy while enabling collaborative learning.
Few-Shot Learning
Teaching AI new tasks by providing just a few examples in the prompt.
Film Budget
The estimated total cost of producing a film, covering all phases from development through delivery.
Film Commission
Government agency promoting and supporting film production in their region.
Film Distribution
The process of making a completed film available to audiences through various channels.
Film Festival
Curated event showcasing films, often premiere venue for new work.
Film Festival Circuit
The network of prestigious film festivals (Sundance, Cannes, Toronto, etc.) where independent films premiere and seek distribution deals.
Film Festival Strategy
Approach to festival submissions, premieres, and leveraging festival exposure.
Film Financing
The process of securing funding to produce a film from various sources including investors, studios, and incentives.
Film Market
Trade event where films are bought and sold internationally.
Film Production
The process of creating a motion picture from initial concept through finished product.
Final Approved Script
The locked version of a screenplay that production is based upon.
Final Cut
The contractual right to approve a film's ultimate creative decisions without studio override.
Fine-Tuning
Training an existing AI model on specialized data to improve performance for specific tasks or domains.
Fire Marshal Capacity
The maximum legal occupancy of a venue as determined by fire safety regulations.
First Look Deal
An agreement giving a studio the first opportunity to develop or purchase a creator's projects.
First-Party Data
Data collected directly from your audience through your owned channels and touchpoints.
Flagging
Verbal technique to emphasize the most important points during interviews.
Flywheel Model
A business growth model where satisfied customers fuel acquisition through referrals and advocacy, creating self-sustaining momentum.
For Your Consideration Campaign
Organized promotional efforts to influence award voters and secure nominations and wins.
Force Majeure
Contract clause covering unforeseeable circumstances that prevent event execution, like natural disasters or pandemics.
Foreign Sales
International distribution rights licensing to generate revenue from global territories outside domestic markets.
Foreign Sales Agent
A company that licenses films to international distributors on behalf of producers.
Format Rights
The rights to adapt a television show concept for production in different countries or markets.
Foundation Model
Large AI models trained on broad data that serve as the base for many applications, like GPT-4 or Gemini.
Four Walls
A venue rental arrangement where the artist pays for the space and keeps all revenue.
Four-Quadrant
A film designed to appeal to all major audience demographics—male, female, over 25, and under 25—maximizing commercial potential.
Four-Quadrant Film
A movie designed to appeal to all major demographic segments: men, women, and audiences both over and under 25.
Four-Walling
Renting a theater directly rather than working with an exhibitor.
Franchise
A media property with multiple installments, merchandise, and brand extension potential.
Franchise Development
The strategic planning and production of multiple interconnected films, shows, or content pieces that build a larger entertainment universe.
Franchise Strategy
Long-term planning for expanding intellectual property across multiple productions.
Front of House
Audio mixing position and equipment located in the audience area, responsible for controlling the sound that audiences hear during live performances.
Frontend
The client-side code that users see and interact with directly in their browser.
Frontier Model
The most advanced AI models representing the current cutting edge of capabilities.
Frontline Release
A new release receiving active marketing and promotion from a label.
Funnel Analysis
Tracking user progression through defined conversion steps to identify where prospects drop off.
G
GDPR (General Data Protection Regulation)
European privacy law governing how organizations collect and process personal data.
GEO (Generative Engine Optimization)
Optimizing content to appear in AI-powered search engines and chatbots like ChatGPT and Perplexity.
GPT (Generative Pre-trained Transformer)
A family of large language models that generate human-like text based on input prompts.
GPT-4
OpenAI's most capable large language model, powering ChatGPT Plus and enterprise AI applications.
GPT-4o
OpenAI's optimized multimodal model offering GPT-4 intelligence at faster speeds and lower costs.
Gaana
Major Indian music streaming service owned by Times Internet with extensive Bollywood and regional content.
Gap Financing
Loans secured against unsold distribution rights to fill budget gaps in film financing.
Gated Content
Premium content assets that require users to provide contact information or payment before accessing.
Gated Content Strategy
Requiring user information exchange for access to premium content like whitepapers, ebooks, or webinars to generate qualified leads.
Gemini
Google's family of multimodal AI models powering Bard, Search, and Google Cloud AI services.
General Session
A main conference session where all attendees gather together in one room.
Generative AI Marketing
Applying generative AI models to create marketing content, visuals, and campaigns at scale.
Generative Engine Optimization (GEO)
Optimizing content to appear in AI-generated search results and summaries from tools like ChatGPT, Perplexity, and Google AI Overviews.
Geotargeting
Delivering different content or ads to users based on their geographic location.
Ghost Producer
A producer who creates music that is credited to and released under another artist's name.
Git
A distributed version control system for tracking changes in source code.
GitHub Copilot
An AI pair programmer that suggests code completions and entire functions as developers type.
Golden Globe Awards
Film and television awards presented by the Hollywood Foreign Press Association, known for predicting Oscar winners and celebrity-filled ceremonies.
Google Analytics
Google free web analytics service tracking website traffic, user behavior, and conversions.
Google I/O
Google's annual developer conference announcing new products, APIs, and technology updates.
Grammy Awards
Annual awards ceremony honoring achievements in the music industry, presented by the Recording Academy.
GraphQL
Query language and runtime for APIs that allows clients to request specific data structures in single network calls.
Green Light
Official studio approval for a project to move into production with committed financing.
Green Room
A private backstage area where speakers, performers, or VIPs wait and prepare before going on stage.
Greening
Implementing environmentally sustainable practices throughout event planning and execution.
Greenlight
The official approval to proceed with full production, committing budget and resources to a project.
Greenlight Committee
Studio executives who formally approve projects to move into production.
Groq
An AI inference company known for extremely fast LLM processing through custom hardware.
Gross Participation
Compensation tied to a film's gross revenue rather than net profits, providing more reliable backend earnings.
Gross Points
Profit participation calculated as a percentage of a film's total revenue before deductions.
Growth Hacking
Rapid experimentation across marketing and product to identify the most efficient ways to grow.
Guarantee vs Door
Payment structures for live performances—fixed fee versus percentage of ticket sales.
Guarantee vs Percentage
Deal structures where performers receive fixed fees versus revenue shares.
Guardrail System
Safety mechanisms that constrain AI outputs to acceptable boundaries.
Guardrails
Safety mechanisms that prevent AI from generating harmful, inappropriate, or off-topic content.
Guild Awards
Industry honors presented by professional organizations for achievement in specific crafts.
H
HBO Max
Warner Bros. Discovery's streaming platform featuring HBO series, DC films, and Max Originals.
HTTP/HTTPS
The protocols for transferring data between web browsers and servers.
Hamburger Menu
A button icon with three horizontal lines that reveals hidden navigation when clicked.
Hard Costs
Fixed event expenses that must be paid regardless of attendance, like venue rental and AV.
Harry Fox Agency
An organization that issues mechanical licenses and collects royalties for music publishers.
Hashtag Strategy
The deliberate selection and use of hashtags to increase content discoverability and community engagement.
Headless Architecture
Separating the content management backend from the frontend presentation layer, connected via APIs.
Headless CMS
A content management system that delivers content via API without a built-in frontend.
Heat Map
A visualization showing where users click, scroll, and focus attention on a webpage.
Heat Mapping
Visual representation of user behavior on websites showing where visitors click, scroll, and focus their attention most frequently.
Heatmap
A visual representation showing where users click, move their cursor, and scroll on a webpage.
High Frame Rate
Film projection at speeds exceeding the standard 24 frames per second.
Hip-Pocket Client
An informal representation arrangement where an agent works with talent without a signed contract.
Hit
A successful media placement resulting from PR efforts.
Holdback
A contractual restriction preventing a film from being released in certain markets or formats for a specified time.
Holding Deal
Contract paying talent a retainer fee to remain exclusively available for potential future projects.
Holding Statement
A prepared brief statement used to respond immediately to a developing crisis.
Holdover
A film that continues playing in theaters beyond initial booking commitments due to strong performance.
Hook
The compelling angle or news peg that makes a story newsworthy.
Hospitality Rider
The contract section specifying backstage accommodations, food, beverages, and amenities for artists and crew.
Hot Module Replacement
Updating code in a running application without requiring a full page reload.
House Seats
Premium tickets held back from public sale for VIPs, producers, investors, and press.
Hover State
The visual change that occurs when a user moves their cursor over an interactive element.
HubSpot
An all-in-one marketing, sales, and customer service platform with CRM and automation.
HubSpot INBOUND
Annual marketing and sales conference hosted by HubSpot focusing on inbound methodology and business growth.
Hugging Face
The platform hosting open-source AI models, datasets, and tools—often called the GitHub of machine learning.
Hulu
Disney-owned streaming service combining next-day network TV with originals and live TV options.
Hybrid Event
An event that combines in-person and virtual attendance options simultaneously.
Hybrid Event Production
Creating experiences that serve both in-person and remote audiences simultaneously.
Hybrid Event Technology
Technology enabling simultaneous in-person and virtual event experiences.
Hydration
Process where client-side JavaScript adds interactivity to server-rendered HTML, enabling dynamic functionality.
I
I&D
Installation and Dismantle, the setup and teardown of event structures and exhibits.
ICM Partners
A leading talent and literary agency representing artists across entertainment and publishing.
IMEX (Worldwide Exhibition for Incentive Travel, Meetings and Events)
Major trade show connecting event planners with venues, destinations, and suppliers worldwide.
IP (Intellectual Property)
Creative assets like characters, stories, brands, or concepts that can be legally protected and exploited commercially across multiple platforms.
IP (Intellectual Property)
Creative works or ideas that can be owned and licensed for adaptation.
IP Adaptation
Creating film and TV content from existing intellectual property sources.
ISRC (International Standard Recording Code)
A unique 12-character code that identifies individual sound recordings.
Immersive Experience
An environment or event that fully surrounds participants, engaging multiple senses to create complete absorption in the experience.
Immersive Experiences
Event environments using technology to create engaging, multi-sensory experiences.
Impression Share
The percentage of impressions your ads received compared to total available impressions.
In-Ear Monitor (IEM)
Custom earpieces that allow performers to hear themselves and their band during live shows.
Inbound Marketing
A strategy that attracts customers through relevant content rather than interruptive advertising.
Inclusive Design
Design methodology considering diverse user abilities, contexts, and needs from the beginning rather than retrofitting accessibility.
Incrementality Testing
Experiments that measure the true causal impact of marketing by comparing to a control group.
Independent Film
Films produced outside the major studio system, typically with smaller budgets and greater creative freedom.
Industry Guild
Professional organizations representing specific entertainment craft sectors, often administering awards and contracts.
Inference
The process of running a trained AI model to generate predictions or outputs from new inputs.
Inference Cost
The computational expense of running a trained AI model to generate outputs.
Inference Optimization
Techniques to make AI model predictions faster and more cost-effective.
Infinite Scroll
A pattern that continuously loads content as users scroll down the page.
Influencer Marketing
A marketing strategy that partners with influential people to promote products or services.
Influencer Partnership
A collaboration between brands and social media influencers to create sponsored content that promotes products to the influencer's audience.
Influencer Relations
Building relationships with social media influencers to amplify brand messages.
Information Architecture
Organizing and structuring content to support usability and findability.
Infrastructure as Code
Managing infrastructure through version-controlled code rather than manual processes.
Input List
A detailed document listing every audio source requiring a microphone or direct input during a performance.
A visual social platform owned by Meta, central to influencer marketing and brand storytelling.
Integrated Communications
A strategic approach that unifies all communication channels and messages for consistent brand presence.
Intent Signal
Third-party data indicating a company is actively researching purchase decisions.
Interactive Advertising Bureau (IAB)
Trade organization developing standards and best practices for digital advertising across platforms.
Interactive Polling
Real-time audience voting and feedback during event sessions.
Internal Linking
Links between pages on the same website that help search engines understand site structure.
International Association of Business Communicators (IABC)
Global association for business communicators providing standards, education, and certification across communications disciplines.
International Sales Agent
Company that sells distribution rights to buyers in territories worldwide.
Interpolation
Recreating a portion of an existing song rather than using the original recording.
Issues Management
Proactive identification and management of potential reputation threats before they become crises.
J
JWT
JSON Web Token—a compact, URL-safe token format used for securely transmitting authentication and authorization information.
Jamstack
A web architecture using JavaScript, APIs, and Markup for faster, more secure sites.
JioSaavn
India's leading music streaming platform combining Bollywood, regional Indian music, and international catalogs.
Junket
Organized press events where journalists interview cast and filmmakers to generate publicity for upcoming releases.
K
Key Art
Primary visual marketing materials including posters, logos, and graphics used across promotional campaigns.
Key Man Clause
Contract provision that allows artists to terminate agreements if specific essential personnel leave the management company, label, or agency.
Key Message
Core talking points an organization wants communicated consistently.
Key Messages
The core points an organization wants to communicate consistently across all channels.
Key Performance Indicators (KPIs)
Measurable metrics used to evaluate PR campaign effectiveness.
Key Person Clause
A contract provision allowing an artist to exit if a specific manager or executive leaves the company.
Keynote Speaker
The primary speaker at an event who sets the tone and delivers the main message.
Keyword Cannibalization
When multiple pages on the same website compete for identical keywords, causing reduced search rankings and traffic confusion.
Keyword Difficulty
A metric estimating how hard it would be to rank on the first page of search results for a specific keyword.
Keyword Research
The process of discovering and analyzing search terms that people enter into search engines.
Kill Fee
Partial payment made to a writer or photographer when assigned work is cancelled or not published.
L
Label Services
A la carte record label functions offered to independent artists who retain ownership of their music.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign where visitors "land" after clicking a link.
Landing Page Optimization
Improving pages where ad traffic lands to increase conversion rates and maximize return on ad spend.
LangChain
A framework for building applications powered by language models with data connections and reasoning chains.
Large Language Model (LLM)
AI systems trained on massive text datasets to understand and generate human-like text, powering tools like ChatGPT and Claude.
Latency
The delay between sending a request to an AI system and receiving the response.
Latent Space
A compressed mathematical representation where AI models encode input data as points in multi-dimensional space.
Lazy Loading
A technique that delays loading non-critical resources until they're needed.
Lead Capture
Systems for collecting contact information from event attendees or booth visitors.
Lead Generation
The process of attracting and converting prospects into potential customers who have shown interest in your products or services.
Lead Magnet
A free resource or incentive offered to potential customers in exchange for their contact information, typically an email address.
Lead Retrieval
Technology systems that capture attendee information at trade show booths or event activations.
Lead Time
The advance time publications need to include stories in their editorial schedule.
Limited Release
A film opening in a small number of theaters, typically in major markets only.
Limited Series
A television show designed to tell a complete story within one season.
Line Producer
Production executive responsible for daily operations and budget management.
Link Building
The process of acquiring hyperlinks from other websites to your own, a key factor in search engine ranking algorithms.
The professional networking platform essential for B2B marketing, recruiting, and thought leadership.
List Decay Rate
The percentage of email subscribers who become inactive or unsubscribe over time, affecting email deliverability and engagement.
List Hygiene
The practice of maintaining a clean, engaged email subscriber list.
Listening Party
An exclusive event where fans and industry gather to hear new music before public release.
Live Polling
Real-time audience response technology for gathering input and driving engagement during sessions.
Llama
Meta's open-source large language model family, enabling anyone to run powerful AI locally or in production.
Load Balancer
System that distributes incoming traffic across multiple servers.
Load Balancing
Distributing network traffic across multiple servers to ensure no single server becomes overwhelmed, improving availability and performance.
Load-In
Period when equipment and materials are brought into a venue for setup.
Load-In/Load-Out
The process of moving equipment into and out of a venue before and after a live performance, including setup and breakdown time requirements.
Load-In/Load-Out
The process of bringing equipment into and removing it from an event venue.
Local Language Requirement
Regulations requiring minimum domestic language content on platforms or in quotas.
Local Pack Optimization
Optimizing business listings to appear in Google's local search results map pack for location-based queries.
Local SEO
Optimization strategies to improve visibility in location-based searches and Google Maps listings.
Location Fee
Payment to property owners for permission to film on their premises.
Location Scout
A professional who finds and evaluates potential filming locations that meet production requirements.
Lock Out
Exclusive studio booking that blocks all other clients for a period of time.
Locked Picture
Finalized edit approved for sound and color finishing, with no further picture changes permitted.
Logline
A one or two sentence summary that captures the essential premise and hook of a film.
Long-tail Keywords
Specific, multi-word search phrases with lower volume but higher intent and less competition than broad keywords.
Look Book
Visual presentation conveying a project intended aesthetic and mood.
Lookalike Audience
A targeting option that finds new users who share characteristics with your existing customers or high-value audiences.
M
MICE (Meetings, Incentives, Conferences, Exhibitions)
The business tourism segment encompassing meetings, incentive travel, conferences, and exhibitions.
MIDEM
International music industry conference and market connecting labels, publishers, and music professionals globally.
MIT Technology Review
Publication covering emerging technologies with particular depth in AI, biotechnology, and computing.
MPAA
Motion Picture Association of America - the trade association representing major film studios and streaming services.
MPI World Education Congress (WEC)
Annual conference for meeting professionals featuring education, networking, and industry innovation.
MVP (Minimum Viable Product)
A product version with enough features to gather validated learning from early users.
Machine Learning
A subset of AI that enables systems to learn and improve from experience.
Manager vs Agent
Agents procure work and negotiate deals (licensed), while managers provide career guidance and development (unlicensed).
Marketing Attribution
The process of identifying which marketing touchpoints contribute to conversions and assigning credit to each interaction.
Marketing Automation
Technology that automates repetitive marketing tasks across channels.
Marketing Automation AI
AI-enhanced marketing automation that optimizes timing, content, and audience targeting automatically.
Marketing Automation Workflow
Automated sequence of marketing actions triggered by user behaviors or conditions.
Marketing Dashboard
A visual display consolidating key marketing metrics and KPIs for monitoring performance and making decisions.
Marketing Data Clean Room
Secure environments for analyzing combined first-party data with partners while maintaining privacy.
Marketing Flywheel
Self-reinforcing growth model where customer success drives new customer acquisition.
Marketing Funnel
A model representing the customer journey from initial awareness through to purchase and beyond.
Marketing Mix Modeling (MMM)
Statistical analysis to measure marketing channel effectiveness using aggregate data.
Marketing Operations
The function managing marketing technology, data, processes, and campaign execution infrastructure.
Marketing Ops
Function managing marketing technology, data, and processes to enable campaign execution.
Marketing Qualified Account
A company account that meets criteria indicating sales readiness based on aggregate signals.
Marketing Qualified Lead
A lead that has been deemed more likely to become a customer based on engagement with marketing activities.
Marketing ROI
The return on investment from marketing activities, measuring revenue generated relative to marketing spend.
Marketing Week
UK-based marketing publication covering brand strategy, marketing effectiveness, and career development.
Marketo
An enterprise marketing automation platform now owned by Adobe, focused on B2B engagement.
Master Recording
The original, final recording of a song from which all copies are made.
Mastering
The final step of audio post-production that prepares a recording for distribution.
Mechanical Royalty
Payment to songwriters and publishers when their composition is reproduced on physical media or as a digital download.
Media Alert
A brief, fact-focused notice inviting media to cover an upcoming event.
Media Coverage
News stories, articles, and mentions about a company or topic published by journalists and media outlets.
Media Ecosystem
The interconnected network of traditional media, digital platforms, influencers, and content creators in a specific industry.
Media Flywheel
A self-reinforcing cycle where earned media coverage generates more coverage opportunities through increased visibility and credibility.
Media Impressions
The total potential audience reached by media coverage, calculated from publication circulation or viewership.
Media Intelligence
Using data and technology to understand media landscapes and inform PR strategy.
Media Kit
A collection of promotional materials and information about a company or individual.
Media List
A curated database of journalists and outlets relevant to specific PR campaigns.
Media Monitoring
Tracking and analyzing media coverage across news outlets and social platforms.
Media Pitch
A concise proposal sent to journalists to interest them in covering a story.
Media Placement
Successfully getting coverage in a targeted media outlet.
Media Tiering
Categorizing media outlets by importance to prioritize outreach and resources.
Media Tour
A scheduled series of media interviews and meetings, often in a specific city or around an event.
Media Training
Coaching executives and spokespeople on effectively communicating with journalists.
Media Velocity
The speed at which news and information spread across different media channels and platforms.
Meeting Professionals International (MPI)
Global association for meeting and event professionals providing education, community, and professional development.
Meetings & Conventions
Trade publication serving meeting planners with destination guides, planning resources, and industry news.
Meltwater
A media intelligence platform for monitoring, social listening, and influencer management.
Merch
Branded merchandise sold by artists as a revenue stream and fan engagement tool.
Merchandising Rights
The legal rights to produce and sell products (toys, clothing, games) featuring characters, logos, or other intellectual property from entertainment properties.
Message Architecture
The structured framework that organizes key messages hierarchically to ensure consistent communication across all channels.
Message Framework
A structured document defining key messages, proof points, and language for consistent communication.
Message House
Structured framework organizing key messages and supporting points for communications.
Message Pull-Through
The degree to which key messages appear in resulting media coverage.
Message Testing
Research-based evaluation of communication effectiveness with target audiences before full campaign deployment.
Meta Description
An HTML element providing a brief summary of a webpage, often displayed in search results below the title.
Metadata
Digital information tags attached to music files containing credits, rights, and identification data essential for streaming and royalty distribution.
Micro-Interactions
Small, functional animations or responses that provide feedback during user interactions, enhancing usability and engagement.
Microservices
An architectural approach where applications are built as independent, loosely coupled services.
Microsoft Copilot
Microsoft's AI assistant integrated across Windows, Office 365, and development tools.
Midjourney
An independent AI art generator known for distinctive aesthetic quality and artistic style.
Minification
Process of removing unnecessary characters from code files to reduce file size without changing functionality.
Minimum Guarantee
Advance payment from a distributor against future revenue for distribution rights.
Mistral
A French AI company known for efficient open-source models that punch above their weight class.
Mix
The process of blending individual recorded tracks into a cohesive stereo or surround sound recording.
Mixing
The process of combining multiple audio tracks into a final stereo or multichannel sound.
Mixing Console
Audio equipment used to combine, balance, and process multiple audio signals during recording or performance.
Mixpanel
A product analytics platform focused on tracking user interactions and behaviors within digital products.
Mixture of Experts
An AI architecture where multiple specialized neural networks handle different types of tasks, improving efficiency and performance.
Mobile Event App
Smartphone application providing attendees with event information and engagement features.
Mobile-First Design
A design approach that prioritizes mobile experience before expanding to larger screens.
Modal
A dialog box that appears over the main content and requires user interaction before continuing.
Model Card
Documentation describing an AI model capabilities, limitations, and appropriate uses.
Model Collapse
Degradation in AI quality when models are trained on AI-generated content.
Model Context Protocol (MCP)
An open standard for connecting AI assistants to external data sources, tools, and services through a unified interface.
Model Distillation
Transferring knowledge from a large AI model to a smaller, more efficient one.
Model Drift
Gradual degradation of AI model performance over time as real-world data patterns change from original training conditions.
Model Fine-Tuning
The process of training an existing AI model on specialized data to improve performance for specific tasks.
Model Garden
A curated collection of pre-trained AI models available through a single platform.
Model Quantization
Reducing AI model size and computational requirements by using lower precision.
Model Serving
Infrastructure for deploying AI models to handle production inference requests.
Model Weights
The learned parameters that determine how a neural network processes information.
Monitor Mix
The customized audio blend each performer hears on stage to stay in time and tune during live performance.
Motion Capture
Recording actors' movements to animate digital characters with realistic human motion.
MozCon
Premier SEO and search marketing conference featuring advanced tactics and thought leadership from industry experts.
Muck Rack
A PR platform for finding journalists, pitching stories, and tracking media coverage.
Multi-Touch Attribution
A model that credits multiple marketing touchpoints for contributing to a conversion.
Multimodal
AI systems that can process and generate multiple types of content—text, images, audio, and video.
Multimodal AI
AI systems that can understand and generate multiple types of content including text, images, audio, and video.
Multimodal Embedding
Vector representations that capture meaning across text, images, and other modalities.
Multimodal RAG
Retrieval-augmented generation that combines text, images, and other media types.
Music Bed
Background instrumental music designed to support vocals, dialogue, or visual content.
Music Brief
Specification document describing music needed for a sync opportunity.
Music Business Association
Trade organization advancing music commerce through networking, education, and industry collaboration.
Music Catalog
The complete collection of musical compositions and recordings owned or controlled by an artist, publisher, or label.
Music Copyright
Legal rights protecting original musical works and recordings from unauthorized use.
Music Distributor
A company that delivers music to streaming platforms and digital stores.
Music Licensing
Legal authorization to use copyrighted music in various contexts.
Music Manager
A professional who guides and oversees an artist's career development and business affairs.
Music Metadata Standards
Standardized formats for encoding song information that enables proper royalty tracking.
Music NFT
Blockchain-based digital ownership of music-related assets and experiences.
Music Promotion
Marketing activities to increase awareness and consumption of musical releases.
Music Publishing
The business of acquiring, protecting, and monetizing rights to musical compositions.
Music Royalty
Payments made to rights holders when music is used, including mechanical, performance, and sync royalties.
Music Supervision
Selecting and licensing music for film, TV, commercials, and other visual media.
Music Supervisor
Professional who selects and licenses music for film, TV, games, and advertising.
Music Sync Agent
Representative who secures placement of music in film, TV, advertising, and games.
Music Video
Visual content created to accompany and promote musical recordings.
N
NAB
National Association of Broadcasters - the trade association representing radio and television broadcasters in the United States.
NAB Show
The National Association of Broadcasters' annual convention covering broadcast, media, and entertainment technology.
NAMM Show
Annual music products trade show where musical instrument and technology manufacturers showcase new gear.
NFT (Music)
Blockchain-based digital collectibles that can represent unique or limited music assets.
Narrative Arc
The structured storytelling approach used to guide how a brand's story unfolds over time across multiple touchpoints.
Narrative Intelligence
The ability to understand, track, and strategically influence how stories about your brand evolve in public discourse.
Narrative Strategy
Developing the overarching story and themes that guide all brand communications.
Natural Language Processing (NLP)
The field of AI focused on enabling computers to understand, interpret, and generate human language.
Negative Cost
The total cost of producing a film before marketing and distribution expenses, including all production and post-production costs.
Negative Keywords
Keywords that prevent your ads from showing for irrelevant searches, reducing wasted spend on unqualified clicks.
Negative Pickup
Distribution agreement where distributor commits to purchase completed film for predetermined price upon delivery.
Neighboring Rights
Performance royalties paid to recording artists and record labels when their recordings are played publicly, separate from songwriter performance royalties.
Net Profits
A film's revenue minus all costs as calculated by studio accounting, often structured to show minimal or no profits.
Net Promoter Score
A metric measuring customer loyalty and satisfaction based on likelihood to recommend your company to others.
Netflix
The world's largest subscription streaming service with 260+ million subscribers and major original content production.
Networking Event
A professional gathering designed specifically to create business connections and relationship-building opportunities among attendees.
Networking Facilitation
Intentional design of opportunities and activities that enable meaningful attendee connections.
Networking Reception
A social event designed to facilitate informal conversations and relationship-building among attendees.
NeurIPS (Neural Information Processing Systems)
Premier academic conference on machine learning and computational neuroscience research.
Neural Architecture Search
Automated process of discovering optimal neural network designs using AI to find the best model structure for specific tasks.
Neural Network
A computing system inspired by biological neural networks that learns patterns from data.
News Cycle
The period during which a news story remains actively covered before attention moves to new topics.
News Peg
A timely angle or hook that connects your story to current events, trends, or news to make it more relevant to journalists.
Newsjacking
Inserting your brand into breaking news or trending topics for media exposure.
Newsletter
Regular email communications providing value to subscribers through content, updates, and curated information.
Newswire
Distribution services that transmit press releases to media outlets and databases.
Newswire Distribution
Services that distribute press releases to media outlets and news aggregators.
O
OAuth
An open standard for secure authorization allowing third-party access without sharing passwords.
Observability
Ability to understand internal system state through external outputs.
Off-Page SEO
SEO activities performed outside your website to improve rankings, including link building, brand mentions, and social signals.
Off-the-Record
Information shared with journalists that cannot be published or attributed.
Ollama
A tool for easily running open-source LLMs locally on your own computer.
Omnichannel Marketing
A seamless, integrated customer experience across all channels and touchpoints.
On-Page SEO
Optimization of individual web page elements including content, HTML source code, and meta tags to rank higher in search results.
One Sheet
A single-page promotional document summarizing an artist or release for industry professionals.
One-Line Schedule
A streamlined production schedule showing one line per scene with key logistics.
One-Sheet
A single-page promotional document summarizing an artist or release for industry professionals.
Op-Ed
An opinion piece published in a news outlet, written by an external contributor rather than editorial staff.
OpenAI
The AI research company behind ChatGPT, GPT-4, DALL-E, and the models powering much of the AI industry.
Opening Weekend
The first Friday-Sunday of a film's theatrical release, used as the primary measure of commercial performance and momentum.
Option
Payment for exclusive rights to develop intellectual property into a film or show for a specified period.
Option Agreement
Contract giving exclusive rights to purchase property within a timeframe.
Organic Reach Decline
The decreasing percentage of followers who see posts without paid promotion, caused by platform algorithm changes favoring paid content.
Overall Deal
An exclusive agreement where a creator works solely for one studio or network in exchange for guaranteed compensation.
Owned Media Strategy
Using company-controlled channels to tell brand stories alongside earned media.
P
P&A (Prints and Advertising)
The marketing and distribution budget for releasing a film to audiences.
P&A Budget
Prints and Advertising budget—the marketing and distribution costs spent to release a film, separate from production costs.
PR Campaign
A coordinated series of public relations activities designed to achieve specific communication objectives.
PR Measurement
Methods and metrics used to evaluate the effectiveness of public relations activities.
PR Measurement Framework
Standardized approach to measuring and reporting PR program effectiveness.
PR News
Public relations trade publication providing news, how-to guidance, and professional development resources.
PRO (Performance Rights Organization)
Organizations that collect and distribute performance royalties to songwriters and publishers.
PRSA
Public Relations Society of America - the largest professional organization for public relations practitioners.
PRSA International Conference
Annual gathering of public relations professionals hosted by PRSA featuring education, networking, and professional development.
PRWeek
Leading trade publication covering public relations industry news, campaigns, agency rankings, and career moves.
PRWeek Conference
Premier PR industry conference featuring strategic insights, case studies, and networking for communications professionals.
Packaging
The practice of bundling multiple agency clients—writer, director, actors—into a single project.
Page Load Time
The time required for a webpage to fully display in a user's browser.
Page Speed
How quickly a webpage loads and becomes interactive, affecting both user experience and search engine rankings.
Pandora
Internet radio pioneer offering personalized stations based on the Music Genome Project algorithm.
Paramount+
Paramount Global's streaming platform featuring CBS, Paramount films, Showtime, and Star Trek franchise.
Pay or Play
A contract guaranteeing payment to talent even if the project doesn't proceed.
Pay-Per-Click (PPC)
An online advertising model where advertisers pay each time a user clicks on their ad.
Peacock
NBCUniversal's streaming service featuring NBC content, Universal films, and live sports.
Peak TV
The era of unprecedented television production volume, with hundreds of scripted series released annually across platforms.
Performance Budget
Defined limits on website performance metrics that must be maintained.
Performance Royalty
Payment to songwriters and publishers when their composition is publicly performed or broadcast.
Perplexity
An AI-powered search engine that provides direct answers with cited sources instead of link lists.
Perplexity AI
AI-powered answer engine that provides sourced responses to queries, representing the future of AI search.
Personalization Engine
AI system that customizes content, products, or experiences for individual users based on their preferences and behavior patterns.
Phantom Power
Electrical power supplied through microphone cables to operate condenser microphones and active DI boxes during recording and live performance.
Pick-Up
Additional shooting done after principal photography to capture missing or improved footage.
Pick-Ups
Additional filming done after principal photography to capture missing shots or improve specific scenes.
Picture Lock
Final approval of edited footage sequence, preventing further changes and enabling sound design and color work.
Pillar Content
Comprehensive, authoritative content that covers a broad topic and links to related subtopics.
Pillar Page
A comprehensive, authoritative page covering a broad topic that links to and from related cluster content.
Pipe and Drape
A modular system of metal pipes and fabric drapes used to create temporary walls and booth dividers.
Pitch
A concise proposal sent to journalists suggesting a story idea or interview opportunity.
Pitch Deck
A visual presentation used to sell a film or TV project to investors or studios.
Pitching
Process of proposing story ideas to journalists and media outlets to secure coverage.
Platform Engineering
Building internal developer platforms to improve engineering productivity.
Platform Release
A limited theatrical release strategy where a film opens in select markets before expanding based on performance.
Playlist Curator
Individual or algorithm responsible for selecting and organizing music for streaming platform playlists, significantly influencing artist exposure and streaming numbers.
Playlist Pitching
Process of submitting music to streaming platform curators for playlist consideration and promotion.
Playlist Placement
Getting songs added to curated playlists on streaming platforms.
Plenary Session
A session attended by all conference participants, typically featuring keynotes or major announcements.
Podcast PR
Securing guest appearances and mentions on podcasts to reach targeted audiences.
Pop-Up Experience
A temporary retail space or brand installation designed to create buzz and engage audiences in unexpected locations.
Post-Event Analysis
Systematic evaluation of event performance using attendee feedback, financial data, and objective metrics to inform future planning decisions.
Post-Event Strategy
Planned follow-up activities that extend event value and drive business outcomes.
Post-Production
The phase of filmmaking after principal photography where footage is edited and finished.
Pre-Con Meeting
A planning meeting held shortly before an event to finalize details with all key stakeholders.
Pre-Production
The planning phase between green light and filming where all production elements are organized.
Pre-Sales
Distribution agreements signed before a film is completed, providing upfront financing.
Pre-Save Campaign
A marketing initiative that lets fans save unreleased music to their streaming libraries.
Precursor Awards
Earlier awards ceremonies whose results help predict outcomes at major shows like the Oscars.
Predictive Analytics
Using AI to analyze historical data and predict future trends, customer behavior, or business outcomes for strategic decision-making.
Predictive Lead Scoring
Using machine learning to predict which leads are most likely to convert.
Preference Center
A self-service page where subscribers manage their email preferences including frequency and content types.
Premiere Strategy
The planned approach to launching entertainment content through exclusive first screenings, events, and publicity moments.
Presales
Distribution deals secured before production, providing financing against future delivery.
Press Conference
A formal event where organizations present news and take questions from journalists.
Press Event
Organized gathering designed to generate media coverage and journalist engagement.
Press Junket
Event where media conduct rapid-fire interviews with celebrities or executives.
Press Kit
A collection of materials providing journalists with essential information about a company or product.
Press Release
An official statement issued to news media to share newsworthy information.
Press Tour
A series of media interviews scheduled in sequence, typically around a major announcement or launch.
Prestige Picture
High-quality film produced primarily for awards recognition and critical acclaim.
Principal Photography
The main period when a film or TV show is being shot.
Prints and Advertising
Marketing and distribution costs for theatrical releases, abbreviated as P&A.
Privacy-First Marketing
Marketing strategies built around data minimization and user consent as core principles.
Proactive Crisis Planning
Anticipating potential reputation threats and preparing response strategies before crises occur.
Producers Guild of America (PGA)
Professional organization representing film, television, and new media producers with awards and advocacy.
Product Launch Event
An event organized to introduce a new product to the market.
Product-Led Growth
A go-to-market strategy where the product itself drives customer acquisition, conversion, and expansion through user experience rather than traditional sales.
Production Bible
A comprehensive document containing all creative guidelines, character details, and visual references for a production.
Production Design
Creating the visual world of a film through sets, locations, and environments.
Production Designer
The creative lead responsible for the overall visual appearance of sets, locations, and environments in film and television.
Production Incentive
Tax credits, rebates, or other benefits offered to productions shooting in a location.
Production Timeline
Detailed scheduling document outlining all production activities, deadlines, and dependencies from initial planning through event completion.
Production Value
The visible quality and polish of a production as reflected in sets, costumes, effects, and overall visual presentation.
Professional Convention Management Association (PCMA)
Association serving business events strategists with education, community, and industry leadership.
Programmatic Advertising
Automated buying and selling of digital advertising using AI and real-time bidding technology.
Progressive Enhancement
Development strategy building core functionality first, then adding advanced features that gracefully degrade if unsupported.
Progressive Web App
A web application using modern technologies to deliver app-like experiences—offline functionality, push notifications, and home screen installation—without app store distribution.
Progressive Web App (PWA)
A web application using modern technologies to deliver app-like experiences through browsers.
Prompt Caching
Storing and reusing processed portions of AI prompts to reduce latency and costs.
Prompt Engineering
The practice of crafting effective instructions and queries to get optimal outputs from AI language models.
Prompt Injection
Security attack where malicious instructions are embedded in user inputs to manipulate AI language model behavior inappropriately.
Prompt Template
Reusable prompt structure with variable placeholders for consistent AI interactions.
Prototype
Interactive model of a product used for testing and demonstration.
Public Affairs
Managing relationships with government, regulators, and public policy stakeholders.
Public Relations
Strategic communication practices that build mutually beneficial relationships between organizations and their publics.
Public Relations Society of America (PRSA)
The largest PR professional association providing ethics guidance, education, certification, and community.
Publicity
The practice of gaining public visibility through media coverage and other non-paid channels.
Publicity Campaign
A coordinated effort to generate media coverage and public awareness around an entertainment release, event, or artist.
Publicity Stunt
An attention-grabbing activity designed primarily to generate media coverage.
Publicity Tour
A coordinated series of media appearances across multiple markets to promote a person, project, or product.
Publishing Rights
The legal rights to a musical composition, as distinct from the recording.
Purpose-Driven PR
Communications strategy aligned with brand values and social impact initiatives.
Q
Qobuz
French high-resolution music streaming and download service targeting audiophiles with studio-quality audio.
Qualifying Run
A limited theatrical release meeting minimum requirements for award eligibility.
Quality Score
A Google Ads metric that rates the quality and relevance of your keywords and PPC ads.
Quality Score Optimization
Improving Google Ads quality metrics through better keyword relevance, ad copy alignment, and landing page experience to reduce costs.
Quantization
Reducing AI model precision to decrease size and increase speed with minimal quality loss.
Quantum Computing Integration
Emerging technology integration allowing classical applications to leverage quantum processors for specific computational tasks.
Quote
An actor's established salary based on their most recent comparable role.
R
RAG (Retrieval-Augmented Generation)
A technique that enhances AI responses by retrieving relevant information from external knowledge sources.
REST API
An architectural style for designing networked applications using HTTP methods.
RFP (Events)
Request for Proposal document sent to venues and vendors soliciting competitive bids for event services.
RIAA
Recording Industry Association of America - trade organization representing US record labels and distributors.
RLHF
Reinforcement Learning from Human Feedback—training AI using human preferences.
ROAS (Return on Ad Spend)
A metric measuring revenue generated for every dollar spent on advertising, calculated as revenue divided by ad spend.
ROI (Return on Investment)
A performance metric measuring the profitability of an investment relative to its cost.
RSVP Management
The process of collecting, tracking, and managing guest responses to event invitations.
RSVP Rate
The percentage of invited guests who respond to an event invitation, either confirming or declining attendance.
Rapid Response
The capability to quickly provide expert commentary or reaction to breaking news and trending topics.
Rate Limiting
A technique that controls the frequency of requests a user or client can make to an API or service within a specified time period.
Reach vs Impressions
Reach counts unique users who saw content; impressions count total views, including multiple views by the same user.
Reactive PR
Responding to media inquiries and external events rather than initiating coverage.
Reactive Positioning
Quickly developing and communicating a strategic stance in response to unexpected industry events or competitor actions.
Real User Monitoring
Tracking actual user experience and performance in production environments.
Real-Time Analytics
Analytics data available immediately as events occur, rather than with processing delays.
Reasoning Models
AI models designed to break down complex problems into logical steps before answering.
Reasoning Trace
The visible step-by-step thinking process an AI model shows when working through complex problems before providing an answer.
Record Deal
A contractual agreement between an artist and record label defining terms for recording, releasing, and profiting from music.
Record Label
A company that produces, markets, and distributes recorded music and manages artist careers.
Recording Academy
Organization of music professionals that produces the Grammy Awards and advocates for music creators.
Recoupment
The process of recovering advances and costs from an artist's royalties before paying additional income.
Red Carpet Event
A high-profile entertainment event where celebrities walk a designated area for media photo opportunities before premieres or awards shows.
Registration
The process of collecting attendee information and payment for event participation.
Registration Desk
The designated area where attendees check in and receive credentials upon arrival.
Registration Platform
Software systems managing event attendee registration and ticketing.
Reinforcement Learning
AI training method where models learn through trial and error, receiving rewards for good decisions and penalties for bad ones.
Release Radar
Personalized Spotify playlist featuring new music from artists a user follows.
Release Strategy
Coordinated plan for timing and sequencing music releases for maximum impact.
Remake Rights
Permission to adapt an existing film for different markets, often in local languages.
Remarketing
Advertising strategy that shows ads to people who previously visited your website or engaged with your content.
Reputation Dashboard
Centralized view of metrics tracking organizational reputation and brand health.
Reputation Management
The practice of monitoring and influencing how a brand is perceived by the public.
Reputation Monitoring
Continuous tracking of brand perception across media, social platforms, and online channels to identify emerging issues.
Reputation Score
A quantified measure of brand perception derived from analyzing sentiment across media coverage, reviews, and social mentions.
Request for Proposal (RFP)
A document sent to venues or vendors describing event requirements and requesting pricing proposals.
Reshoot
Additional filming after principal photography ends, typically to address issues found in editing.
Residual
Ongoing payments to performers when their work is reused or redistributed.
Residuals
Ongoing payments to performers and creatives when their work is reused, rerun, or distributed in new formats.
Responsible AI
The practice of developing and deploying AI systems that are ethical, transparent, and accountable.
Responsive Design
Web design approach that ensures pages render well on all screen sizes.
Retargeting
Advertising that targets people who have previously visited your website or engaged with your brand, keeping you top-of-mind as they browse elsewhere.
Retrieval-Augmented Generation (RAG)
AI technique that enhances LLM responses by retrieving relevant information from external databases before generating answers.
Revenue Attribution
Connecting marketing activities directly to revenue outcomes and pipeline value.
Revenue Intelligence
AI-powered insights from sales activities to improve forecasting and performance.
Revenue Operations
The strategic integration of marketing, sales, and customer success operations to drive efficient, predictable revenue growth.
Rider
A list of requirements that must be provided for an artist at a performance.
Rolling Stone
Iconic music and culture magazine covering artists, albums, and the intersection of music with society since 1967.
Room Block
A group of hotel rooms reserved at negotiated rates for event attendees.
Rough Cut
Initial edit assembly of footage with basic scene structure but unfinished pacing, effects, and audio mixing.
Royalties
Payments made to rights holders for the use of their intellectual property, particularly musical works.
Run of Press
A placement that appears alongside regular editorial content rather than in advertising sections.
Run of Show
A detailed timeline document that outlines every element of an event minute-by-minute.
Runway
An AI creative tools company known for video generation and editing with models like Gen-2.
S
SAG-AFTRA
The labor union representing actors, announcers, and other media professionals.
SERP (Search Engine Results Page)
The page displayed by search engines in response to a query, containing organic results, ads, and featured snippets.
SERP Features
Special result formats in search listings beyond standard blue links, including featured snippets, knowledge panels, and local packs.
SESAC
Performing rights organization representing songwriters and publishers with a selective, invitation-based membership model.
SSL Certificate
A digital certificate that authenticates a website's identity and enables encrypted connections.
SVOD
Subscription Video on Demand services like Netflix, Disney+, or HBO Max.
SVOD Original
Content produced exclusively for subscription streaming platforms.
SXSW
South by Southwest - annual convergence of film, music, and interactive festivals in Austin, Texas each March.
SXSW (South by Southwest)
Annual conference and festival in Austin combining film, music, and interactive media, known for launching breakout entertainment and tech.
SaaS (Software as a Service)
Software delivered via the internet on a subscription basis, eliminating the need for local installation.
Sales Agent
Company that licenses film distribution rights to buyers across international territories.
Sales Kickoff
Annual gathering to align, train, motivate, and energize sales teams for the upcoming year or quarter.
Salesforce Marketing Cloud
Salesforce enterprise digital marketing platform for email, mobile, social, and advertising.
Sample Clearance
Legal process of obtaining permission and negotiating payment terms to use portions of existing recordings in new musical works.
Sample Library
Collection of pre-recorded sounds and loops licensed for use in music production.
Sampling
The practice of incorporating portions of existing recordings into new music.
Satellite Media Tour
Series of TV interviews conducted via satellite from a single location.
Schema Markup
Structured data code added to webpages that helps search engines understand content and display rich results.
Screen Actors Guild Awards (SAG)
Film and television awards voted on exclusively by actors, considered highly predictive of Oscar success.
Screen Actors Guild-AFTRA (SAG-AFTRA)
Labor union representing actors and media professionals in film, television, radio, and recorded media.
Screen International
Trade publication covering international film industry with focus on European and global markets.
Screener
Advance copies of films or episodes sent to award voters and critics for consideration.
Screenwriter
A professional who writes scripts for films, television, and other visual media.
Script Coverage
Professional analysis and summary of screenplays for development evaluation.
Script Supervisor
The crew member responsible for tracking continuity and maintaining script records during filming.
Search Engine Optimization (SEO)
The practice of optimizing websites and content to rank higher in search engine results pages (SERPs).
Search Intent
The underlying goal or purpose behind a user's search query, determining what type of content will satisfy their needs.
Search Intent Optimization
Aligning website content with the specific purpose behind user searches, whether informational, navigational, commercial, or transactional.
Second Screen
Using mobile devices or computers while watching television to access related content or social interaction.
Second Unit
A separate film crew that shoots supplementary footage not involving principal actors.
Segment
A customer data platform (CDP) that collects and routes customer data to analytics and marketing tools.
Semantic Search
Search that understands meaning and intent rather than just matching keywords.
Sensitivity Reader
Consultant who reviews content for accurate and respectful representation of specific groups.
Sentiment Analysis
Using AI to determine whether text expresses positive, negative, or neutral opinions.
Sequel Rights
Contractual provisions governing future installments in a film franchise.
Server-Side Rendering
A technique where web pages are generated on the server for each request, improving initial load time and SEO compared to client-side rendering.
Server-Side Rendering (SSR)
Technique where web pages are generated on the server before being sent to browsers, improving initial load times and SEO performance.
Serverless
Cloud computing model where providers manage server infrastructure automatically.
Serverless Computing
Cloud execution model where providers manage infrastructure and scale automatically, charging only for actual compute usage.
Service Mesh
Infrastructure layer managing communication between microservices.
Session Duration
The total amount of time a user spends on a website during a single visit or session.
Session Facilitation
Professional management of educational sessions to maximize learning outcomes through structured discussion, audience interaction, and knowledge transfer.
Session File
Digital project files containing all audio tracks, edits, effects, and mixing settings for a recording, preserving the complete production for future access.
Session Mapping
Strategically organizing concurrent sessions to minimize conflicts and maximize attendee value throughout an event.
Session Recording
Video-like playback of individual user sessions showing mouse movements, clicks, and page interactions.
Session Scanning
Tracking attendee participation by scanning badges at individual session rooms.
Session Tracking
Technology that monitors which sessions attendees actually attend.
Share of Voice
A metric measuring a brand's media presence relative to competitors, indicating market position in the media landscape.
Share of Voice (SOV)
A brand's percentage of total conversation or coverage compared to competitors in a market.
Shooting Ratio
Ratio of total footage filmed to footage used in the final cut of a film or video.
Shopping Agreement
Non-exclusive agreement to present material to potential buyers.
Show Call
The scheduled time when production crew and performers must arrive at the venue.
Show Flow
The chronological sequence of all event activities including speaker transitions, entertainment segments, breaks, and technical cues.
Show Rate
The percentage of registered or confirmed attendees who actually attend an event.
Showrunner
The executive producer who oversees all aspects of a television series, from creative direction to daily production.
Showrunner
The creative leader responsible for day-to-day production of a television series.
Sidechain
Audio processing technique where one signal controls effects applied to another signal, commonly used for pumping effects and frequency management.
Signal Loss
Degradation of marketing measurement accuracy due to privacy changes and tracking limitations.
Signal-Based Selling
Using behavioral data signals to identify and prioritize prospects showing buying intent before they directly engage.
Silent Auction
Fundraising format where attendees submit written bids on items throughout an event.
Simultaneous Interpretation
Real-time translation of spoken content into other languages during an event.
Single Page Application
A web application that loads a single HTML page and dynamically updates content.
Single Page Application (SPA)
A web application that loads a single HTML page and dynamically updates content without page reloads.
Site Inspection
An in-person visit to evaluate a potential event venue before committing to a contract.
Skeleton Loading
Placeholder animation technique showing content structure while data loads, improving perceived performance and user experience.
Sliding Scale
Performance-based compensation structure where payments increase based on project success metrics like box office or ratings.
Slop
Low-quality, generic AI-generated content that lacks originality, insight, or genuine value to readers.
Social Audio
Short-form music content created for social media platforms.
Social Commerce
Buying and selling products directly through social media platforms.
Social Listening
Monitoring social media channels for mentions of your brand, competitors, products, and industry topics.
Social Listening for PR
Monitoring social conversations to inform PR strategy and identify opportunities.
Social Media Calendar
A planning document scheduling social media content across platforms with dates, times, and content details.
Social Media Marketing
Using social media platforms to connect with audiences, build brand awareness, drive website traffic, and increase sales.
Social Media Takeover
A promotional tactic where talent temporarily controls a brand's social media account to engage fans.
Social Proof
The psychological phenomenon where people copy the actions of others to make decisions.
Social Proof Marketing
Using customer testimonials, reviews, and endorsements to build trust and influence purchasing decisions through peer validation.
Soft Money
Film financing from tax incentives, grants, and subsidies that reduces the amount of private investment needed.
Soft Pitch
A subtle, relationship-focused approach to presenting story ideas to journalists without aggressive sales tactics.
Sonic Branding
The strategic use of sound and music to reinforce brand identity and create emotional connections.
Sony Music Entertainment
Major record label conglomerate including Columbia Records, RCA Records, Epic Records, and Sony Music Nashville.
Sora
OpenAI's text-to-video AI model capable of generating realistic, minute-long videos from text prompts.
SoundCloud
User-upload audio platform where independent artists share music directly with fans and industry discovers emerging talent.
Soundbite
A brief, quotable statement designed to be memorable and usable in media coverage.
Soundcheck
Pre-show technical rehearsal where performers and engineers test and adjust sound equipment and levels.
Source Cultivation
The long-term process of building trust and credibility with journalists to become their go-to expert resource.
Spatial Audio
Three-dimensional sound technology that places audio sources in virtual space around listeners.
Speaker Bureau
Professional service organization that represents speakers and facilitates matching them with appropriate events based on topic expertise and audience fit.
Speaker Coaching
Professional development support helping presenters improve delivery skills, content organization, and audience engagement techniques for effective presentations.
Speaker Vetting
The process of evaluating potential speakers for expertise, presentation quality, and fit.
Spec Script
A screenplay written without commission or assignment, created on speculation of future sale.
Spec Work
Creative work performed without guaranteed compensation, created to demonstrate abilities or secure future employment.
Split Agreement
Contract defining how royalties and ownership are divided among collaborators.
Split Sheet
Document detailing ownership percentages and songwriting credits for a musical composition.
Splits
The agreed-upon division of songwriting credits and royalties among collaborators.
Spokesperson
An authorized individual who represents and speaks on behalf of an organization.
Spokesperson Training
Preparing executives and experts to deliver effective media interviews.
Sponsor Fulfillment
The process of delivering all contracted benefits and recognition to event sponsors.
Sponsorship
Financial or in-kind support from companies in exchange for brand exposure and marketing opportunities.
Sponsorship Activation
Activities that bring sponsor presence to life beyond logo placement, creating meaningful attendee interactions.
Spotify
The world's largest music streaming platform with over 600 million users and 230+ million premium subscribers.
Stable Diffusion
An open-source image generation model that anyone can run locally or modify for custom applications.
Stage Plot
A diagram showing the layout of equipment, performers, and elements on stage.
Stakeholder Alignment
Process of ensuring all key decision-makers and influencers share common understanding of event objectives, expectations, and success metrics.
Stakeholder Engagement
Strategic communication and relationship-building with key organizational audiences.
Stakeholder Mapping
The process of identifying and categorizing all parties who could influence or be affected by a communication strategy.
Static Site Generation
Pre-building all pages at build time for maximum performance.
Static Site Generation (SSG)
Build process that pre-generates all website pages as static HTML files for optimal performance and simplified hosting.
Static Site Generator
A tool that generates static HTML pages from templates and content at build time rather than on each request.
Stem
A grouped audio track containing multiple individual elements, used for mixing, mastering, and licensing purposes.
Stem Distribution
Releasing individual component tracks of a song separately, enabling remixing, sync licensing, and fan creativity.
Stems
Individual audio tracks or grouped elements of a song that can be mixed independently for remixes, licensing, or live performance.
Streaming Fraud
Artificial inflation of streaming numbers through bot farms, fake accounts, or manipulation schemes to increase royalties.
Streaming Manipulation
Artificial inflation of streaming numbers through fraudulent or deceptive practices.
Streaming Platform
A digital service that delivers video content over the internet on-demand or live, like Netflix, Disney+, or HBO Max.
Streaming Royalties
Payments artists receive when their music is played on streaming platforms.
Streaming Wars
The intense competition among streaming platforms for subscribers, content, and market dominance.
Streaming Window
The period during which content is exclusively available on a specific platform.
Strike
The theatrical term for dismantling and removing a set, staging, or event production.
Structured Output
AI responses formatted in consistent data structures like JSON for programmatic processing.
Studio System
Major entertainment companies that finance, produce, and distribute content.
Studio Time
Hours booked at a professional recording facility for music creation and production.
Sundance Film Festival
The premiere American independent film festival held annually in Utah, known for discovering new filmmaking talent and launching award-winning films.
Sundance Film Festival
The premier American independent film festival, held annually in Park City, Utah, known for discovering new filmmakers.
Sunset Clause
A provision that reduces or eliminates a manager's commission on deals after their contract ends.
Sunset Policy
The systematic process of removing unengaged subscribers from your email list to maintain list health.
Superfan
A highly engaged fan willing to spend significantly on merchandise, experiences, and exclusive content beyond typical consumption.
Superfan Monetization
Strategies for generating revenue from an artist most dedicated supporters.
Sustainable Events
Events designed to minimize environmental impact and support ecological responsibility.
Swag
Promotional items and branded merchandise given to event attendees.
Sync License
Permission to use music synchronized with visual media like film, TV, or ads.
Sync Licensing
Permission to use music synchronized with visual media like film, TV, or advertisements.
Sync Pitch
Targeted submission of music to supervisors for specific media projects, including customized presentations highlighting relevant tracks for placement opportunities.
Sync Placement
Licensing music for use in film, TV, ads, or games.
Synthetic Data
Artificially generated data that mimics real-world data for AI training and testing.
Synthetic Data Generation
Creating artificial datasets that mimic real data patterns, used for training AI models when actual data is limited or sensitive.
Synthetic Media
AI-generated content including images, video, audio, and text that mimics human creation.
Synthetic Training Data
Artificially generated data used to train or fine-tune AI models.
System Prompt
Instructions given to an AI model that define its persona, capabilities, and behavioral guidelines.
T
Talent Agency
Company representing entertainers to secure work opportunities and negotiate deals.
Talent Agent
A licensed professional who procures employment opportunities for performers.
Talent Attach
Securing commitment from actors or directors to a project before full financing.
Talent Booking
The process of securing media appearances for clients on television, radio, podcasts, and events.
Talent Management
The business of representing and guiding the careers of actors, musicians, directors, and other entertainment professionals.
Talent Packaging
Bundling multiple talent clients together for a production project.
Talking Points
Prepared statements and key messages for spokespeople to reference during interviews or presentations.
Tax Incentives (Film)
Government programs offering tax credits or rebates to attract film production to specific locations.
Team Building
Activities and events designed to enhance social relations and collaboration within teams.
TechCrunch
Leading technology news publication covering startups, venture capital, and tech industry developments.
Technical Debt
The accumulated cost of shortcuts and suboptimal solutions in code that will require future effort to fix.
Technical SEO
Optimizing website infrastructure and code for search engine crawling and indexing.
Television Pilot
The first episode of a proposed TV series used to sell the show to networks or streaming platforms.
Temperature
A setting that controls the randomness and creativity of AI-generated outputs.
Tentpole
A major film production expected to generate significant revenue that financially supports a studio's entire slate of releases.
Territory
A specific geographic region for which distribution rights are licensed separately.
Territory Rights
Geographic licensing divisions defining where content can be distributed and monetized by specific entities.
Test Screening
Showing a film to preview audiences before final release to gather feedback and gauge commercial potential.
The Hollywood Reporter
Major entertainment industry trade publication covering film, television, and entertainment business since 1930.
The Verge
Technology news site covering consumer technology, science, and how technology intersects with culture.
Theatrical Release
The distribution of a film through movie theaters.
Theatrical Window
Period of exclusive theatrical exhibition before other release formats.
Thought Leadership
Establishing an individual or organization as an authoritative expert voice in their field.
Thought Leadership Platform
A strategic positioning approach that establishes subject matter expertise through consistent, valuable content and commentary.
Threads
Meta text-based conversation platform, a Twitter/X alternative integrated with Instagram.
Tidal
Artist-owned high-fidelity streaming service known for lossless audio quality and exclusive content.
Tier System
Categorizing media outlets by importance and reach to prioritize pitching efforts and tailor approach strategies.
TikTok
A short-form video platform known for viral content, trends, and influencer marketing.
Token
The basic unit of text that AI language models process, typically representing about 4 characters or 0.75 words.
Token Limit
Maximum number of tokens (text units) an AI model can process in a single request.
Tony Awards
Broadway theater's highest honors, recognizing excellence in live theatrical productions, presented annually by the American Theatre Wing.
Tool Use
AI models capability to interact with external tools, APIs, and systems to complete tasks.
Top-K Sampling
A text generation technique that limits token selection to the K most probable next tokens, balancing creativity and coherence.
Topic Clusters
A content organization strategy using pillar pages and supporting content to establish topical authority and improve search rankings.
Topical Authority
A website's recognized expertise on a specific subject, built through comprehensive, interconnected content coverage.
Toronto International Film Festival (TIFF)
Major film festival held in Toronto each September, known as the launchpad for Oscar contenders and audience-driven awards.
Tour Accounting
Financial management and reporting for live performance touring activities.
Tour Routing
Strategic planning of tour dates and locations to maximize revenue while minimizing travel costs and logistical complications across multiple markets.
Tour Support
Financial assistance provided by record labels to offset touring losses during artist development, typically recoupable against future royalty earnings.
Trade Show
Industry exhibitions where companies showcase products and services to potential buyers and partners.
Trailer Music
Music composed specifically for use in film and game promotional trailers.
Trailer Strategy
The planned approach to creating and releasing movie trailers to build anticipation and drive audience interest before a film's release.
Transfer Learning
Leveraging pre-trained AI models and adapting them for new tasks, reducing training time and data requirements.
Triggered Email
Automated emails sent based on specific user actions or behaviors rather than scheduled broadcasts.
Turnaround
When a project is released by one studio, allowing it to be shopped to others.
U
UGC (User-Generated Content)
Content created by customers rather than brands, including reviews, photos, and social posts.
UI (User Interface)
The visual elements and interactive components through which users interact with a product.
UTA (United Talent Agency)
A major talent agency representing artists across film, television, music, digital, and books.
UTM Parameters
URL tracking codes that identify traffic sources and campaign performance in analytics platforms.
Union Scale
Minimum wage rates established by entertainment unions for different job classifications and working conditions.
Universal Music Group
The world's largest music company, home to labels including Interscope, Republic, Capitol, Def Jam, and Island Records.
Universal Pictures
NBCUniversal's film division known for Fast & Furious, Jurassic World, Illumination animation, and horror through Blumhouse.
Usability Testing
Observing users attempting tasks to identify interface problems.
User Experience (UX)
The overall experience a user has when interacting with a product or service.
User Experience (UX)
The overall experience a user has when interacting with a product, website, or application, encompassing usability, accessibility, and satisfaction.
User Flow
Path users take through an interface to complete specific goals.
User Research
Systematic investigation of user needs, behaviors, and motivations to inform product design decisions.
User-Generated Content
In music context, fan-created videos on platforms like TikTok and Instagram that use licensed music, generating royalties through new licensing frameworks.
User-Generated Content (UGC)
Content created by customers or fans rather than brands, including reviews, photos, videos, and social posts.
V
VFX (Visual Effects)
Digital imagery created or manipulated outside live-action shooting.
Variety
Premier entertainment industry trade publication covering film, television, music, and digital media since 1905.
Vector Database
Specialized databases that store and search high-dimensional vectors, enabling semantic search and AI applications.
Venice Film Festival
Prestigious film festival launching awards contenders and international cinema on the Venice Lido.
Venue Booking
The process of securing performance spaces for concerts, theatrical productions, and live events.
Venue Capacity
The maximum number of people a venue can safely accommodate.
Venue Capacity Modeling
Mathematical analysis of space utilization including seating configurations, traffic flow patterns, and safety requirements for optimal attendee experience.
Venue Contract
Legal agreement between event organizers and venue specifying terms, costs, services, and responsibilities.
Venue Contract Negotiation
Strategic process of securing favorable terms for space rental, services, and policies while managing financial and operational risks.
Venue RFP
A Request for Proposal document sent to venues detailing event requirements.
Venue Sourcing
The strategic process of identifying, evaluating, and selecting event venues that align with program objectives, budget constraints, and attendee needs.
Venue Tech Stack
The integrated set of technologies deployed at an event venue for registration, engagement, production, and data capture.
Venue Technology Stack
The integrated suite of technologies installed at an event venue.
Vevo
Music video hosting platform powering official artist channels on YouTube and connected TV.
Vibe Coding
A development approach where programmers describe what they want in natural language and AI generates the corresponding code.
Viewport
The visible area of a web page in the user's browser window.
Viral Marketing
Marketing campaigns designed to spread rapidly through social sharing, creating organic awareness through compelling, shareable content.
Virtual Concert
Live performances delivered to remote audiences through digital platforms.
Virtual Event
Events conducted entirely online, allowing participants to attend remotely via digital platforms.
Virtual Event Platform
Software that enables online events with features like live streaming, networking, virtual booths, and attendee engagement tools.
Virtual Networking
Digital tools and formats that facilitate meaningful connections between virtual event attendees.
Virtual Production
Real-time visual effects integration during filming using LED volumes and game engines.
Visibility Strategy
Comprehensive planning approach for increasing brand or individual presence across relevant media and industry platforms.
Voice Search Optimization
Optimizing content and SEO strategies for voice-activated search queries via smart speakers and assistants.
Volumetric Capture
Recording three-dimensional video that can be viewed from any angle.
Voting Branch
A specialized group within an award organization that nominates in specific categories.
W
WME (William Morris Endeavor)
A major global talent agency formed from the merger of William Morris Agency and Endeavor.
Walk-Through
A physical tour of event spaces to review logistics, layouts, and operational details.
Walt Disney Studios
The dominant film studio owning Disney, Pixar, Marvel Studios, Lucasfilm, and 20th Century Studios.
Warner Bros.
Historic major studio known for DC Comics films, Harry Potter, and the largest television production operation in Hollywood.
Warner Music Group
Major record label including Atlantic Records, Warner Records, Elektra Records, and Rhino Entertainment.
Waterfall (Film)
The priority order in which film revenues are distributed to participants and investors.
Web Accessibility
Designing websites and applications usable by people with disabilities.
Web Analytics
The collection, measurement, and analysis of website data to understand user behavior and optimize performance.
Web Summit
One of the world's largest technology conferences bringing together startups, investors, and tech leaders.
Web Vitals
Google's performance metrics measuring real user experience through loading, interactivity, and visual stability indicators.
Web3
A vision for a decentralized internet built on blockchain technology.
WebAssembly (WASM)
Binary instruction format enabling near-native performance for web applications by running compiled code from various programming languages.
WebSocket
A protocol enabling persistent, bidirectional communication between browser and server.
Website Redesign
A comprehensive overhaul of a website's design, structure, and functionality to improve performance and user experience.
Wellness Programming
Health-focused activities integrated into event schedules to support attendee wellbeing.
Whisper
OpenAI's open-source speech recognition model that transcribes audio with high accuracy across languages.
Wide Release
A film opening simultaneously in thousands of theaters across multiple markets.
Windowing Strategy
The deliberate sequencing of release platforms (theatrical, streaming, VOD) to maximize revenue across all distribution channels.
Wired
Technology and culture magazine exploring how technology shapes society, business, and daily life.
Wireframe
A basic visual guide showing the layout and functionality of a webpage.
Work for Hire
Agreement where the hiring party owns copyright to created work.
Workflow Management
Systematic coordination of post-production processes, assets, and timelines across multiple vendors and creative teams.
World Premiere
First public screening of a film, often at a prestigious festival.
World Wide Web Consortium (W3C)
International standards organization developing web protocols and guidelines that shape internet functionality.
Wrap
The completion of filming for a day, location, actor, or the entire production.
Wraparound
Framing sequences that connect anthology segments or provide context for main content.
Writers Guild of America (WGA)
Labor union representing film, television, and digital media writers negotiating contracts and arbitrating credits.
Y
Z
Zero Trust Security
A security model that requires verification for every access request, regardless of whether it originates inside or outside the network.
Zero-Click Content
Content designed to deliver value directly in feed without requiring clicks.
Zero-Click Search
A search result that answers the query directly in the SERP without requiring a click.
Zero-Party Data
Data that customers intentionally and proactively share with a brand, including preferences and intentions.
Zero-Shot Learning
AI ability to perform tasks without specific training examples, using only instructions or descriptions.
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