Amazon Music
Amazon's music streaming service available in free, Prime, and Unlimited tiers with Alexa voice integration.
Definition
Amazon Music is Amazon's streaming music platform operating across multiple tiers: Amazon Music Free (ad-supported), Amazon Music Prime (included with Prime membership), and Amazon Music Unlimited (full catalog subscription). The service reaches over 100 million customers globally.
Amazon Music's integration with Alexa-enabled devices - including Echo speakers, Fire TV, and automotive systems - provides unique voice-command listening access. The platform has invested heavily in podcasts and is expanding into live audio and artist merchandise integration.
Why It Matters
Amazon Music's Alexa integration opens voice-first discovery channels unavailable on other platforms. When users ask Alexa to "play something new" or request genre-based listening, Amazon's algorithms determine what plays - creating promotional opportunities outside traditional playlist pitching.
The platform's connection to Amazon's retail ecosystem enables merchandise integration and creates cross-promotional opportunities between music and e-commerce.
Examples in Practice
Artists can enable Alexa skills that let fans interact with exclusive content, creating voice-first fan experiences unavailable on other streaming platforms.
Amazon Music's "Twitch Mode" integration allows artists to stream performances directly to fans, combining live streaming with music discovery.
The platform's strong presence in smart speakers and automotive means catalog optimization for voice search - including clear pronunciation and minimal word count - improves discoverability.