Digital Aggregator
A service that distributes music from independent artists to streaming platforms.
Definition
A digital aggregator is a distribution service that helps independent artists and labels get their music onto streaming platforms (Spotify, Apple Music, etc.) and digital stores. Aggregators handle the technical delivery, metadata, and royalty collection that platforms require.
Major aggregators include DistroKid, TuneCore, CD Baby, and AWAL. Models vary—some charge flat annual fees, others take percentage cuts, and some are selective about who they accept.
Why It Matters
Aggregators democratized music distribution, enabling anyone to release music globally without label deals. Choosing the right aggregator affects costs, services, and royalty collection efficiency.
Understanding aggregator differences helps artists select the best distribution partner for their needs.
Examples in Practice
An indie artist using DistroKid's unlimited release model for $22/year to distribute their entire catalog.
A growing artist choosing AWAL's selective service for better playlist pitching and label-like support.
Comparing aggregator royalty splits, payment timing, and additional services like sync licensing.