Media Alert
A brief, fact-focused notice inviting media to cover an upcoming event.
Definition
A media alert (also called a media advisory) is a concise notice informing journalists about an event, press conference, or photo opportunity. Unlike press releases, media alerts focus on the who, what, when, where basics rather than telling a complete story.
The goal is to get journalists to attend and cover the event themselves.
Why It Matters
Media alerts drive event attendance and broadcast coverage. They provide journalists the essential logistics needed to assign reporters and schedule coverage.
The format's brevity respects journalists' time while conveying urgency and news value.
Examples in Practice
A media alert announces a ribbon-cutting ceremony with the governor, emphasizing photo opportunity and soundbite availability.
A company sends an alert for their press conference unveiling a breakthrough product, listing RSVP details.
A nonprofit issues an alert about a community event featuring celebrity appearances and interview availability.