Boilerplate
Standard company description paragraph used at the end of press releases.
Definition
A boilerplate is the standardized "About [Company]" paragraph that appears at the end of press releases and company documents. It provides consistent core messaging about company mission, size, and differentiation.
Most organizations maintain current boilerplates for the parent company and major divisions or product lines.
Why It Matters
Journalists often copy boilerplate language directly when they need background. A strong boilerplate ensures accurate, favorable positioning even in quick-turnaround coverage.
Keeping boilerplates current prevents outdated information from appearing in fresh coverage.
Examples in Practice
A company updates its boilerplate quarterly to reflect new customer counts, recent awards, and evolved positioning.
A healthcare company maintains separate boilerplates for its pharmaceutical and medical device divisions.
A PR team creates a shortened boilerplate for social media bios and email signatures alongside the full version.