PRWeek
Leading trade publication covering public relations industry news, campaigns, agency rankings, and career moves.
Definition
PRWeek is the leading trade publication serving the public relations industry, covering agency news, client campaigns, industry trends, and professional moves. Published in US, UK, and global editions, PRWeek tracks the business of communications.
Coverage includes agency rankings, PR professional profiles, campaign case studies, and analysis of issues affecting the industry. PRWeek's Power List and Agency Business Report are influential industry benchmarks.
Why It Matters
PRWeek coverage influences industry reputation and business development. Agencies featured gain visibility with prospective clients, while professionals profiled advance their personal brands.
For practitioners, PRWeek provides essential industry intelligence on agency developments, client movements, and emerging best practices that inform career decisions.
Examples in Practice
A PRWeek feature on an agency's innovative measurement approach attracts inquiries from prospective clients seeking similar accountability in their PR investments.
Coverage of a crisis response becomes an industry case study, with the featured practitioner subsequently sought for crisis consulting and speaking engagements.
PRWeek's Power List recognition elevates an executive's profile, leading to board opportunities and increased industry influence.