Pitch
A concise proposal sent to journalists suggesting a story idea or interview opportunity.
Definition
A pitch is a personalized communication to journalists proposing a story angle, interview opportunity, or exclusive access. Effective pitches are brief, newsworthy, tailored to the journalist's beat, and clearly explain why the story matters to their audience.
Why It Matters
Journalists receive hundreds of pitches daily. A compelling, well-targeted pitch cuts through the noise and earns coverage. Poor pitching wastes time and can damage media relationships.
Examples in Practice
Pitching a tech journalist an exclusive interview with a startup CEO before their funding announcement. Offering a lifestyle editor early access to a new product for review. Suggesting a trend story to a reporter who covers the industry.