Media Coverage
News stories, articles, and mentions about a company or topic published by journalists and media outlets.
Definition
Media coverage refers to the editorial content that journalists, bloggers, and media outlets create about organizations, products, people, or topics. Unlike paid advertising, earned media coverage results from newsworthy stories that editors choose to publish.
Coverage types include news articles, feature stories, interviews, reviews, opinion pieces, and broadcast segments. Quality media coverage from respected outlets builds credibility and reaches audiences through trusted channels.
Why It Matters
Earned media coverage provides third-party validation that paid messaging cannot replicate. When journalists cover your story, their credibility transfers to your brand.
Media coverage also extends reach beyond your owned channels, introducing your brand to new audiences and generating SEO benefits through high-authority backlinks.
Examples in Practice
A startup's product launch receives coverage in The Wall Street Journal, driving 500% increase in website traffic and investor inquiries.
An industry report commissioned by a company is cited by major outlets, establishing the brand as the go-to source for sector insights.
Regular expert commentary in trade publications positions an executive as the industry's leading voice, attracting speaking invitations and partnership opportunities.