Angle Development
The strategic process of crafting unique perspectives on news stories to increase media interest and coverage potential.
Definition
The practice of identifying compelling story angles that differentiate a pitch from competitors while aligning with journalist interests and audience needs.
Involves analyzing current events, trends, and data to create newsworthy perspectives that provide value to media outlets.
Why It Matters
Increases media pickup rates by presenting stories in ways that serve journalist needs and audience interests effectively.
Helps brands stand out in crowded news environments by offering unique insights rather than generic company announcements.
Examples in Practice
A financial services company positioning earnings results within broader economic trend analysis for business journalists.
A healthcare startup framing their technology launch around solving specific patient care challenges highlighted in recent medical studies.
A retail brand connecting their expansion announcement to local economic development and job creation stories.