Off-the-Record
Information shared with journalists that cannot be published or attributed, allowing sources to provide sensitive context or background details.
Definition
Off-the-record describes information shared with journalists that they agree not to publish or use in any form. It must be explicitly agreed to before sharing—you cannot retroactively declare something off-the-record.
This is the most restrictive attribution level and carries significant risk if the journalist disagrees or misunderstands.
Why It Matters
Off-the-record conversations can build trust and provide context, but they're dangerous. Once shared, you're relying on the journalist's integrity to keep it private.
Many PR professionals avoid off-the-record entirely, preferring background attribution or simply not sharing sensitive information.
Examples in Practice
"Before I say this, I need to confirm this is completely off-the-record and you agree not to use it—agreed?"
A source goes off-the-record to explain internal politics that would help the journalist understand but would damage careers if published.
A spokesperson refuses a journalist's request to go off-the-record, preferring to stay on background instead.