Digital PR
Public relations activities focused on earning coverage from online publications and building digital authority.
Definition
Digital PR combines traditional media relations with SEO strategy, targeting online publications, blogs, and digital-first outlets. The goal is earning high-quality backlinks alongside brand mentions and coverage.
Unlike traditional PR focused solely on awareness, digital PR directly impacts search visibility. Coverage from authoritative sites improves domain authority and organic search rankings.
Why It Matters
For modern businesses, digital PR delivers measurable SEO value alongside traditional publicity benefits. Backlinks from earned media often outperform paid link-building in quality and sustainability.
Marketing teams increasingly evaluate PR success through both media impressions and SEO metrics like domain authority growth.
Examples in Practice
A tech startup pitches data studies to industry publications, earning coverage with backlinks that boost search rankings. A consumer brand partners with lifestyle bloggers for reviews that drive both awareness and site authority.
Successful digital PR campaigns track both media placements and resulting backlink profiles to demonstrate full ROI.