Media Training Refresher
Periodic training sessions that reinforce and update spokesperson skills between comprehensive programs.
Definition
Media training refreshers maintain spokesperson readiness between major training investments. They address specific upcoming interviews, refresh core techniques, and incorporate lessons from recent experiences.
Refreshers prevent skill decay while adapting techniques to evolving media formats. Short, focused sessions prove more effective than infrequent lengthy programs.
Why It Matters
Spokesperson skills deteriorate without practice. Refreshers ensure executives remain interview-ready for both planned opportunities and unexpected media situations.
For PR teams, refreshers provide natural checkpoints to update messaging and address emerging issues.
Examples in Practice
A CEO receives a 90-minute refresher before annual earnings calls, focusing on anticipated tough questions. A product executive practices new talking points before a major launch interview series.
Video review of recent interviews often anchors refresher sessions, providing concrete improvement opportunities.