Digital Press Room
Online hub where journalists can access brand assets, news, and contact information.
Definition
A digital press room (also called an online newsroom or media center) is a dedicated section of a company's website designed to serve journalists and media professionals. It typically includes press releases, executive bios, high-resolution images, brand assets, fact sheets, and media contact information.
Modern digital press rooms often include multimedia assets like video b-roll, audio clips, and infographics. Some feature restricted areas for embargoed materials or journalist-specific resources. An effective digital press room operates 24/7, serving journalists across time zones.
Why It Matters
Journalists work on tight deadlines and need quick access to accurate information and assets. A well-organized digital press room removes friction from coverage, making journalists more likely to feature your brand in stories.
For PR teams, a digital press room reduces inbound requests for basic materials and ensures consistent, approved assets are always available.
Examples in Practice
A tech company's press room includes a searchable archive of press releases, executive headshots in multiple formats, and downloadable product images.
A hospitality brand features video b-roll of properties, logo files in various formats, and a calendar of upcoming events for journalist planning.
A startup's press room includes a dedicated "Story Ideas" section with angles journalists can pitch to their editors.