Media Training
Coaching executives and spokespeople on effectively communicating with journalists.
Definition
Media training prepares executives and spokespeople to communicate effectively with journalists—staying on message, handling difficult questions, projecting confidence, and avoiding common pitfalls. Training typically includes message development, interview techniques, mock interviews, and feedback sessions.
Effective media training bridges the gap between expertise and communication. Technical experts learn to translate complexity; executives practice staying on message under pressure. Video feedback helps identify body language and verbal habits that undermine credibility.
Why It Matters
Untrained spokespeople can damage brands in seconds through off-message comments, defensive responses, or poor presence. Media training protects against these risks while enabling more effective use of media opportunities.
Trained spokespeople extract more value from interviews, ensuring key messages land while building journalist relationships.
Examples in Practice
Media training transforms a nervous CEO into a confident, quotable spokesperson who actually enjoys interviews.
A mock crisis interview reveals messaging weaknesses before they become real problems.
A technical expert learns to translate complex capabilities into compelling sound bites through iterative training exercises.