Op-Ed
An opinion piece published in a news outlet, written by an external contributor rather than editorial staff.
Definition
An op-ed (opposite the editorial page) is an opinion piece published in newspapers or news sites, written by someone outside the publication's editorial staff. Op-eds allow executives, experts, and advocates to share perspectives on timely issues with the publication's audience.
Op-ed placement requires timely, newsworthy angles; clear, compelling arguments; and appropriate author credentials. Major publications receive hundreds of submissions weekly, making acceptance competitive. Placement in top-tier outlets provides significant visibility and credibility.
Why It Matters
Op-eds provide platforms for extended argument impossible in brief media quotes. They position authors as thought leaders, influence public discourse, and reach engaged audiences who read opinion sections specifically.
For organizations, op-ed placement by executives demonstrates leadership engagement with important issues.
Examples in Practice
A CEO's op-ed on industry regulation shapes policy conversation and positions the company as a constructive voice.
A timely op-ed submitted within hours of breaking news lands placement that a generic pitch never would.
An advocacy organization places op-eds in major outlets, building public support for their policy positions.