Reputation Score
A quantified measure of brand perception derived from analyzing sentiment across media coverage, reviews, and social mentions.
Definition
Reputation scores aggregate sentiment analysis across news coverage, reviews, social media, and other sources into a single metric. They provide a quantified view of public perception that can be tracked over time.
Different methodologies exist: some weight media tier (coverage in major outlets counts more), some emphasize recency, others focus on specific stakeholder segments. The best approaches align measurement with business-relevant audiences.
Why It Matters
Reputation directly impacts business outcomes. Studies show reputation drives purchase consideration, talent attraction, and investor interest. Quantifying it enables correlation with revenue metrics.
Scores enable proactive management. Declining scores signal issues requiring attention. Rising scores validate PR strategies. Either way, measurement enables informed decision-making.
Examples in Practice
A company tracking reputation score notices a 15-point drop after a product safety issue. They correlate this with a 12% decrease in purchase intent, quantifying the business impact.
Quarterly reputation reports to the board compare scores against competitors, demonstrating how PR investments improved relative market position.