Mobile Event App
Smartphone application providing attendees with event information and engagement features.
Definition
A mobile event app is a smartphone application providing attendees with event information, schedules, maps, speaker details, and interactive features. Modern event apps include networking functionality, personalized agendas, messaging, gamification, and feedback collection.
Apps have largely replaced printed programs and serve as the primary attendee interface with event information. They also provide organizers with engagement analytics and communication channels.
Why It Matters
Event apps centralize information and enable features impossible with print. They improve attendee experience while providing organizers with valuable engagement data.
For event teams, app strategy significantly impacts both attendee experience and post-event insights.
Examples in Practice
An event app's networking feature enables attendees to find and message other participants with shared interests before arrival.
Push notifications through the app alert attendees to schedule changes and session reminders.
App analytics reveal which sessions and features attracted the most engagement, informing future event planning.