Interactive Polling
Real-time audience voting and feedback during event sessions.
Definition
Interactive polling enables real-time audience voting, feedback, and participation during event sessions. Using mobile apps or dedicated devices, attendees respond to questions with results displayed instantly, making sessions more engaging and dynamic.
Polling can gather opinions, test knowledge, prioritize discussion topics, or simply energize audiences. The technology has evolved from basic multiple choice to sophisticated sentiment capture and open-response analysis.
Why It Matters
Passive audiences disengage. Interactive polling transforms attendees from spectators to participants, increasing attention, satisfaction, and content retention.
For speakers and planners, polling provides immediate feedback on audience understanding and engagement.
Examples in Practice
A keynote speaker uses real-time polling to surface the audience's biggest challenges, tailoring the presentation to their actual needs.
Polling reveals that 70% of attendees are unfamiliar with a concept, prompting the speaker to provide more foundational context.
An interactive Q&A uses upvoting to surface the questions most attendees want answered.