Registration Platform
Software systems managing event attendee registration and ticketing.
Definition
Registration platforms handle the attendee-facing enrollment process for events, including session selection, payment processing, confirmation delivery, and badge generation. Modern platforms integrate with CRM systems, provide real-time capacity management, and support complex pricing structures.
Platform selection significantly impacts attendee experience, data quality, and operational efficiency. Enterprise events often require features like discount codes, approval workflows, group registration, and detailed reporting.
Why It Matters
Registration is often the first brand touchpoint with attendees, making platform experience directly impact event perception. Poor registration experiences generate support burden and may discourage attendance.
Data captured during registration enables personalization throughout the event and becomes valuable for post-event follow-up and future targeting.
Examples in Practice
Switching to a modern registration platform reduced abandoned registrations by 40% through streamlined mobile experience and saved payment information.
The platform's waitlist management feature automatically filled cancelled spots from the waitlist, maintaining full attendance without staff intervention.
Integration between registration and CRM systems enabled personalized event communications based on attendee company, role, and registration choices.