Satellite Media Tour
Series of TV interviews conducted via satellite from a single location.
Definition
A Satellite Media Tour (SMT) is when a spokesperson conducts multiple television interviews from a single studio location, with each interview broadcast via satellite to different local TV stations. This allows national or regional media coverage without extensive travel.
SMTs are commonly used for product launches, health announcements, and expert commentary, typically scheduling 10-20 interviews in a 4-hour window with stations across different time zones.
Why It Matters
SMTs provide cost-effective national TV exposure by eliminating travel while reaching local markets. Local news stations value exclusive interviews with experts and celebrities, making SMTs an efficient way to secure multiple broadcast placements.
For spokespeople, SMTs are less demanding than traditional multi-city media tours, and for stations, they provide ready-made content for morning and noon shows.
Examples in Practice
A medical expert might conduct an SMT from New York to discuss flu prevention with morning shows in 15 different markets across the country. A company CEO could promote a new product via SMT, customizing talking points for each region.
PR agencies coordinate satellite time, studio rental, and station bookings, often guaranteeing a minimum number of completed interviews.