MPAA
Motion Picture Association of America - the trade association representing major film studios and streaming services.
Definition
The Motion Picture Association (MPA, formerly MPAA) is the trade association representing the major film studios and streaming services in the United States. Founded in 1922, the organization advocates for the film and television industry on policy issues, anti-piracy efforts, and international trade.
The MPA is best known for administering the film rating system (G, PG, PG-13, R, NC-17) through its Classification and Rating Administration. The association also works to protect intellectual property rights and promote the industry's economic interests globally.
Why It Matters
Film ratings directly impact marketing strategies and distribution decisions. An R rating limits theatrical audiences, while a PG-13 rating maximizes reach for action films. Understanding the rating process helps studios plan releases strategically.
The MPA's anti-piracy efforts affect digital distribution windows and platform security requirements. Their policy advocacy shapes copyright law, trade agreements, and industry regulations worldwide.
Examples in Practice
A studio edits a film to secure a PG-13 rather than R rating, expanding the potential audience by including teenagers - a calculation that can mean $50-100 million in additional box office revenue.
MPA's anti-piracy investigations have shut down major illegal streaming sites, protecting theatrical windows and streaming exclusivity periods.
The association's international advocacy helps U.S. studios maintain market access in countries with content restrictions or quota systems.