Acquisition
The process by which a distributor or platform purchases or licenses rights to distribute a film.
Definition
Acquisition in film refers to the process by which distributors, streaming platforms, or sales agents purchase or license the rights to distribute a completed film. This can happen at various stages—from script to finished product—and can cover different territories and windows.
Acquisition deals vary widely: all-rights deals cover theatrical, streaming, and physical; territory-by-territory sales divide global rights; and platform-specific deals may cover only streaming or theatrical.
Why It Matters
Understanding the acquisition landscape is crucial for filmmakers seeking distribution and for marketers promoting films. The acquisition strategy determines where, when, and how audiences can access a film.
For independent filmmakers, navigating acquisitions can mean the difference between a film reaching audiences or sitting unreleased. For studios, smart acquisitions of independent films can yield significant returns.
Examples in Practice
Netflix acquiring worldwide streaming rights to an independent film for $10 million after its festival premiere.
A regional distributor acquiring theatrical rights for specific countries while streaming rights go to a different buyer.
A sales agent pre-selling distribution rights to a film still in production based on the attached talent and script.