Session Tracking
Technology that monitors which sessions attendees actually attend.
Definition
Session tracking refers to technology that monitors which sessions individual attendees actually attend, typically through badge scans, app check-ins, or beacon detection. This data enables analysis of content popularity and individual engagement patterns.
Session tracking provides insights that self-reported interests and registration data cannot—what people actually attend versus what they planned to attend. This information improves future programming decisions.
Why It Matters
Understanding actual attendance patterns reveals what content truly resonates. Session tracking provides the data needed to optimize programming based on behavior, not just stated preferences.
For event planners, tracking data enables evidence-based decisions about content and scheduling.
Examples in Practice
Session tracking reveals that an early morning time slot consistently underperforms, prompting a schedule redesign.
Analysis shows that attendees who visited three or more sessions have higher satisfaction scores, informing engagement strategy.
Sponsors receive verified attendance data for their sessions, providing accountability beyond rough estimates.