Cision
A leading PR software platform for media monitoring, journalist databases, and press release distribution.
Definition
Cision is a global communications software company providing PR professionals with media monitoring, media contact databases, press release distribution, and analytics. The platform includes the Cision Communications Cloud for integrated PR workflows.
Cision owns PR Newswire for press release distribution and maintains a database of millions of media contacts worldwide. The platform monitors traditional media, social media, and online publications for brand mentions.
Why It Matters
Cision is one of the most widely used PR technology platforms, making it essential knowledge for communications professionals. Understanding its capabilities helps teams evaluate PR technology investments.
The platforms media monitoring and measurement features support PR reporting and demonstrate campaign ROI to stakeholders.
Examples in Practice
PR teams use Cision to build targeted media lists for product launches, identifying journalists who cover their industry and have appropriate reach. The platform tracks when pitches lead to coverage.
Companies monitor Cision for brand mentions across news outlets, setting up alerts for crisis communications and competitive intelligence.