Meltwater
A media intelligence platform for monitoring, social listening, and influencer management.
Definition
Meltwater is a media intelligence company offering solutions for media monitoring, social listening, consumer insights, and influencer management. The platform processes billions of online sources to provide real-time brand intelligence.
Meltwater serves PR, marketing, and communications teams with tools for tracking brand reputation, analyzing industry trends, and measuring campaign impact across traditional and social media.
Why It Matters
Meltwater comprehensive monitoring capabilities make it valuable for global brands managing reputation across markets. The social listening features help identify emerging conversations and sentiment shifts.
Understanding media intelligence platforms helps communications teams demonstrate impact and identify opportunities or threats.
Examples in Practice
A global brand uses Meltwater to monitor their reputation across 50 countries, tracking sentiment in multiple languages and identifying regional issues before they escalate.
Marketing teams analyze Meltwater data to understand how their campaigns perform compared to competitors, adjusting messaging based on audience response.