Muck Rack
A PR platform for finding journalists, pitching stories, and tracking media coverage.
Definition
Muck Rack is a public relations platform that helps PR professionals find relevant journalists, pitch stories, and monitor media coverage. The platform emphasizes journalist-PR relationships and accurate media intelligence.
Muck Rack maintains journalist profiles with their recent articles, social media activity, and beat coverage. It offers media monitoring, reporting, and pitch tracking to streamline PR workflows.
Why It Matters
Muck Rack has gained significant market share with its modern approach to media relations. PR teams appreciate its accuracy in tracking journalist movements and interests.
The platform emphasis on relationship building over mass pitching aligns with contemporary PR best practices.
Examples in Practice
A tech PR team uses Muck Rack to find reporters who recently covered competitor product launches, then crafts personalized pitches based on their past coverage. The platform tracks open rates and responses.
Communications teams generate coverage reports showing the reach and quality of earned media, demonstrating PR value to leadership.