Media Kit
A collection of promotional materials and information about a company or individual.
Definition
A media kit (or press kit) is a package of promotional information assembled for journalists. It typically includes company background, executive bios, high-resolution images, fact sheets, previous press coverage, and contact information. Digital media kits have largely replaced physical ones, often hosted on company websites or shared via services like Dropbox.
Why It Matters
A media kit provides journalists everything they need to cover your story—background, facts, images, quotes, and contacts. It removes friction from the coverage process and helps ensure accurate reporting.
Well-prepared media kits demonstrate professionalism and respect for journalists' time. They increase coverage likelihood and quality by making the path to publication as smooth as possible.
Examples in Practice
A product launch kit's ready-to-use images appear in dozens of articles, extending visual brand presence.
A company's comprehensive fact sheet prevents errors that would require corrections.
A media kit's interview-ready executive quotes get used directly, ensuring message consistency.