Evergreen Content
Content that remains relevant and valuable long after its publication date.
Definition
Evergreen content addresses topics that maintain relevance over time, continuing to attract traffic and engagement regardless of trends or news cycles. Unlike timely content that peaks and fades, evergreen pieces provide sustained value with periodic updates.
Why It Matters
Evergreen content delivers compounding returns on investment. A single well-optimized evergreen article can generate traffic for years, unlike news or trend-based content that quickly becomes outdated.
Examples in Practice
"How to Write a Business Plan" remains relevant year after year. "The History of Rock Music" is always interesting to new readers. "Beginner's Guide to Photography" continues attracting new photographers indefinitely.