Ad Age (Advertising Age)
Leading advertising industry publication covering agencies, brands, media, and marketing trends since 1930.
Definition
Ad Age (formerly Advertising Age) is the leading trade publication covering advertising, marketing, and media industries. Founded in 1930, it provides news, analysis, and commentary on agency business, brand marketing, and industry trends.
Coverage includes agency rankings, campaign case studies, industry moves, and emerging platforms. Ad Age's annual lists—Agency A-List, Marketers of the Year—are industry benchmarks that influence reputation and business development.
Why It Matters
Ad Age coverage influences industry perception and business opportunities. Agencies featured in Ad Age gain credibility with prospective clients, while brands covered receive validation of marketing leadership.
For professionals, Ad Age provides essential industry intelligence. Understanding agency developments, brand strategies, and emerging trends keeps marketers informed and competitive.
Examples in Practice
An agency's inclusion on Ad Age's A-List triggers inquiry calls from major brands seeking new agency relationships, directly impacting new business pipeline.
A brand's campaign profiled in Ad Age becomes an industry case study, with the coverage establishing them as innovators and attracting top marketing talent.
Ad Age reporting on agency layoffs and consolidation prompts a brand to accelerate their agency review, recognizing instability at their current partner.